Mercantile Bank is hiring: Multimedia and Promotions Specialist in Grand Rapids

Join Mercantile Bank as a Multimedia and Promotions Specialist in Grand Rapids, MI, and immerse yourself in an energetic, high-performance environment where your creativity thrives. This role offers the chance to collaborate with a diverse team, driving innovative marketing strategies that connect with our customer‑centric values. You'll have the opportunity to shape compelling multimedia content, allowing your ideas to come to life while showcasing your problem‑solving skills. Experience the satisfaction of promoting financial excellence while being part of a forward‑thinking culture that values inclusivity and accountability. At Mercantile Bank, we foster a fun atmosphere where your professional growth is nurtured, making every day exciting.

Take this chance to impact our community and elevate our brand presence in the banking industry. Join us and contribute to a dynamic organization that prioritizes innovation and customer engagement.

Core Responsibilities

• Manage Mercantile Bank's social media by creating content that supports the bank's strategic direction and engages with our customers.
• Participate in visual production planning, on‑set, as well as in post‑production to create the final product.
• Create graphic design content.
• Manage online customer reviews and provide support and response.

Why Mercantile Bank

Mercantile Bank was founded by entrepreneurs who believed building strong relationships and communities is accomplished through collaboration and innovation. It's more than being a financial institution; it's being a trusted ally and community partner. As Michigan's largest community bank, our roots are deeply embedded in the diverse communities we serve. Our commitment to our customers and community is at the core of all we do.

As an employee of Mercantile Bank, you will receive competitive compensation, bonus opportunities, and best‑in‑class benefit options. With a minimum of 3 weeks’ vacation, sick time, 11 paid holidays, generous 401(k) match of 5%, company‑paid life insurance, tuition reimbursement, IVF and adoption assistance, zero‑interest loans for fitness equipment and business attire, discounted bank services, employee stock purchase plan, 529 savings plans, health savings accounts, flexible spending accounts, legal protection, exceptional training and development opportunities, and encouragement to connect with community through volunteer opportunities.

About the Role

As a Multimedia and Promotions Specialist at Mercantile Bank, you will lead the charge in social media management across platforms like Facebook, Instagram, LinkedIn, YouTube, and Vimeo. Your role will encompass content creation, where you will design engaging graphics and write captivating posts tailored to our diverse audience. You’ll be strategic in deploying campaigns, measuring their success, and continuously refining our approach based on analytics. As the voice of Mercantile Bank online, you will engage directly with customers, ensuring their queries and interactions reflect our brand values. Additionally, you will support video and photo production, helping craft visual content that showcases our commitment to excellence. Your expertise will extend to managing our online customer reviews while contributing to the company's fun culture through participation in the Fun Committee and mascot management. This multifaceted position offers an exciting opportunity to drive brand awareness and community engagement.

Candidate Profile

To thrive as a Multimedia and Promotions Specialist at Mercantile Bank, candidates should possess a versatile skill set tailored for dynamic environments. A minimum of two years in social media management, photo and video production assistance, as well as digital customer service experience, is essential. Proficiency in graphic design and content creation, coupled with a foundational understanding of HubSpot CRM, will enhance your capabilities in this role. Exceptional verbal and written communication skills are crucial, along with strong interpersonal abilities to foster customer relationships and address challenges diplomatically. Adaptability is key, as you will need to navigate the evolving landscape of social media and marketing trends effectively.

The role will have some physical demands, such as moving objects weighing between 25–50 pounds and some travel throughout Mercantile markets to capture content. Ultimately, success in this position requires a blend of creativity, strategic thinking, and a commitment to professional excellence.

Requirements

• At least 2 years' experience in social media management, photo + video production assistance
• Graphic design experience with editing and content creation skills
• At least a two‑year college degree, certification or licensing, or completion of specialized training or job‑specific skills acquired through an apprenticeship program

Preferred Qualifications

• 2 years customer service experience (digital experience)
• HubSpot CRM experience

Seniority Level

• Entry level

Employment Type

• Full‑time

Job Function

• Marketing, Public Relations, and Writing/Editing

Industry

• Banking