Stanton & Company is hiring: Senior Public Relations Account Executive in Los An

Senior Public Relations Account Executive

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Stanton & Company is looking for a Senior Account Executive (SAE) who is energetic, creative, and has strong media relationships and writing skills to manage key accounts. This candidate must continually demonstrate strong strategic thinking skills, deliver valuable press coverage, be client service-minded, and be passionate about the brands and clients we work with, with a primary focus on health and wellness, beauty, and natural products/foods. This position will work on both brands and individuals, so a combination of personal PR and consumer packaged goods experience is desired. The SAE must have a wide range of established media relationships and be a self-starter and a great networker.

Responsibilities

• Develop and execute communication strategies and plans


• Conduct press outreach to strategically position a range of lifestyle and consumer brands in the marketplace


• Secure top-tier media opportunities, including profile and product placement


• Manage day-to-day aspects of key accounts and anticipate client needs


• Coordinate mailings/product launch timelines, PR plans, media lists, status reports and agendas


• Organize media-driven events and media tours (desksides)


• Write public relations materials: press releases, media alerts, bios, fact sheets, product briefs, etc.


• Negotiate and manage influencer contracts and relationships


• Assist in new business outreach, proposals, and plans


• Provide guidance and mentorship to junior staff and interns

Attributes

• Strong communication skills, both written and spoken


• Creative, out-of-the-box thinker


• Solid media relationships across categories (health and wellness, beauty, business, lifestyle, etc.)


• Social media savvy with an understanding of how PR and digital work hand-in-hand


• Proactive, great multi-tasker and self-starter


• Strong attention to detail


• Works efficiently and has an exceptional ability to manage multiple projects and meet tight deadlines


• Charismatic, high-energy, and team player


• Appreciation for brands and personalities that promote healthy/active living


• Experience working with influencers and a solid understanding of influencer networks and opportunities


• A pulse on the broader marketplace (health and wellness, women’s empowerment, entrepreneurship, beauty, entertainment) for partnership and event sponsorship/sampling opportunities

Experience

• 4-6 years of agency or in-house PR experience

Seniority level

• Associate

Employment type

• Full-time

Job function

• Public Relations

Industries

• Public Relations and Communications Services

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Inferred from the description for this job

• Medical insurance


• Vision insurance


• 401(k)

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