SalaryGuide is hiring: Public Relations and Communications Manager in Roanoke

Responsibilities

• Serve as the steward of the Good Samaritan brand, ensuring consistent messaging and visual identity across all service lines
• Partner with leadership to align communications with organizational goals and priorities
• Develop and manage marketing and referral materials, ensuring accuracy, compliance, and relevance
• Create and share compelling stories that highlight the experiences of patients, families, staff, and volunteers
• Manage social media platforms, including content creation, scheduling, and engagement
• Oversee website content, updates, and ongoing maintenance
• Coordinate digital, print, and community advertising campaigns
• Serve as a point of contact for advertising partners and select media inquiries
• Collaborate with HR, development, and clinical teams to support recruitment marketing, internal communications, and community initiatives
• Support crisis communications and reputation management as needed

Requirements

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field (or equivalent experience)
• Strong writing and editing skills with the ability to communicate sensitive topics with empathy and clarity
• Experience coordinating marketing materials, digital content, and social media
• Ability to manage multiple projects and deadlines effectively
• Experience in healthcare, hospice, palliative care, nonprofit, or mission-driven organizations preferred
• Familiarity with website CMS platforms, social media management tools, and basic analytics
• Graphic design or content creation experience a plus (Canva, Adobe, or similar tools)
• Media relations or campaign management experience preferred

Preferred

Benefits

• 21 days of PTO in your first year
• $.60 per mile mileage reimbursement
• company paid life insurance and long-term disability insurance
• medical through an ICHRA model offering multiple plan choices
• 401(k) with company match (100% match on the first 3%, 50% match on the next 1%)