BECU is hiring: Sr Manager Public Relations and Digital Community in Virginia

Sr Manager Public Relations and Digital Community

Join BECU as a Sr Manager Public Relations and Digital Community to shape our social and editorial presence, collaborate across teams, and modernize our digital voice. BECU, a member‑owned credit union serving 1.5 million members and $30 billion on assets, is committed to a people‑first philosophy.

Pay Range

Target Pay Range: $147,100.00–$179,700.00 annually. Full Pay Range: $114,400.00–$212,400.00 annually. Compensation is based on skills, experience, and education. Incentives are performance based.

Benefits

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental and Vision (family contributions as well)
• PTO Program + Exchange Program
• Tuition Reimbursement Program
• BECU Cares volunteer time off + donation match

Impact You’ll Make

Elevate BECU’s social and editorial presence by building a strong foundation and bringing fresh, creative energy to member‑facing content. Your work will strengthen trust, drive engagement, and bring fun and authenticity to our digital voice. You will collaborate across teams to ensure a cohesive brand experience and set the foundation for innovative programs that connect deeply with members.

What You’ll Do

• Lead Social & Editorial Programs – oversee BECU’s strategy, ensuring content is fresh, engaging, and aligned with our brand vision.
• Meet Audiences Where They Are – evolve our social tools and programs with trending platforms.
• Monitor Online Presence – manage reviews and listings on platforms like Yelp and Google to maintain a positive reputation.
• Collaborate for Brand Cohesion – work closely with Marketing and Product to ensure consistent messaging across all channels.
• Innovate Content – drive creative editorial initiatives that captivate audiences and showcase community impact and employee stories.
• Measure Success – establish KPIs for engagement and follower growth and use insights to optimize strategies.
• Lead and Develop Your Team – mentor and inspire a talented group, building leadership layers.
• Serve as a Member of the Communications Leadership Team – provide executive counsel and strategic direction while mentoring the broader communications practice.
• Manage Partnerships & Budgets – oversee agencies, freelancers, and budget allocations to deliver high‑quality results.

What You’ll Gain

• Opportunity to build a modern social media program from the ground up.
• Leadership impact – shape team structure and processes while mentoring future leaders.
• Dream big – innovate with video, influencer strategies, and fresh engagement ideas.
• Cross‑functional collaboration – partner with Marketing, Product, and senior leaders to align brand vision.
• Purpose‑driven work – showcase community impact and member stories that truly matter.

Qualifications

• Minimum: Bachelor’s degree in public relations, journalism, marketing, communications, or equivalent experience.
• Minimum 5 years of experience in public relations and/or digital content marketing, including strategy development and program management.
• Minimum 5 years of media relations or content marketing experience with established strategic relationships.
• Minimum 5 years of management experience.

Desired

• Proven success in leading public relations and digital marketing programs that drive brand awareness.
• Strong editorial and digital engagement background (consumer brand mentality preferred).
• Experience with video content strategy and influencer partnerships.
• Excellent communication, leadership, and project management skills.
• Ability to innovate and deliver results in a fast‑paced environment.

EEO Statement

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing, Public Relations, and Writing/Editing
• Industries: Banking, Financial Services, and Non‑profit Organizations