SEO Specialist Job at Zinda Law Group in Austin

Summary

Zinda Law Group is a personal injury firm looking for ambitious, dynamic, driven, and passionate professionals to join our growing team. We are looking for an SEO Specialist to work on our Marketing Team.

Responsibilities

• Conducting keyword research and competitive analysis to enhance organic search visibility
• Implementing on-page SEO optimizations, including metadata, headings, internal linking strategies, and backlinking strategies
• Developing and executing link-building strategies to improve domain authority
• Conducting site audits to identify and fix technical SEO issues
• Optimizing content for search engines while aligning with user intent and best practices
• Tracking and analyzing website performance using Google Analytics and other SEO tools to provide actionable insights

Qualifications

• Bachelor's degree;
• 2+ years of SEO experience;
• Creative thinker with direct experience optimizing SEO strategies;
• Experience with link building;
• Experience with competitor research and analysis;
• Experience with Google Ads and Google Analytics - certification strongly preferred;
• Proficient in Excel;
• Knowledge of SEO software tools;
• Detail oriented, organized, and able to work independently;
• Excellent project management and communication skills;
• Previous experience at a law firm preferred, but not required.