Carolina Cat is hiring: Sr Digital Marketing Specialist- Websites and SEO- hybri

Sr Digital Marketing Specialist – Websites and SEO – Hybrid, Charlotte, NC

4 days ago – Be among the first 25 applicants.

Join the Carolina Cat Team

As a family‑owned company under our fourth generation of leadership, we have built our business on trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we’ve supported our communities by supplying equipment for critical infrastructure and commerce, and by donating our time and resources to area nonprofits. We invest smartly in our company and continuously improve as part of our vision to be a trailblazing, enduring organization.

We’re looking for hard‑working, team‑oriented professionals who enjoy new challenges daily. Employees are the key to our success; we’re committed to providing an experience that helps them reach full potential.

Collectively, we work together to make a difference for customers, communities, and the company. Learn more about becoming a team member with Carolina Cat.

Summary

At Carolina Cat, we strive to be a diverse and inclusive organization where everyone feels welcome. Trust is our core, and our marketing team plays a strategic role in delivering business results and superior customer experiences. This role, a Senior Digital Marketing Specialist – Website & SEO, focuses on managing and optimizing website performance, executing advanced SEO strategies, and creating high‑impact, AI‑enhanced content that elevates user experience and brand visibility.

Essential Functions and Responsibilities

Website Management

• Oversee day‑to‑day website operations, ensuring functionality, performance, and uptime.
• Identify and troubleshoot UI/UX problems across digital sites and platforms based on best practices, customer feedback, analytics, and business objectives.
• Provide timely, in‑depth analysis of web performance and OEM web applications to enhance marketing strategy.

Utilize AI‑powered tools to monitor and optimize website performance, automate site health checks, and deliver personalized user experiences through predictive analytics and behavioral insights.

Search Engine Optimization (SEO)

• Develop and execute SEO strategies – keyword research, on‑page optimization, and technical audits – to improve organic rankings and drive traffic.
• Monitor and report on SEO performance and KPIs using tools like Google Analytics to ensure alignment with our Digital Excellence Program and annual targets.
• Collaborate with the marketing team to produce marketing campaigns and journey experiences that increase traffic and drive activation, adoption, and retention of our eCommerce and digital applications.
• Partner with the Paid Media Specialist to align organic and paid strategies, ensuring cohesive messaging, optimized landing pages, and data‑driven insights.

Leverage AI‑driven tools and insights to forecast traffic trends, automate reporting, and align organic and paid campaigns for maximum performance and ROI.

Website Content Development

• Create, edit, and publish engaging, SEO‑friendly content for web pages, blogs, landing pages, and product descriptions while maintaining a consistent brand voice.
• Collaborate with marketing team to support campaigns and product launches, creating impactful marketing journeys that drive traffic and strengthen activation, adoption, and retention.

Harness AI‑powered content optimization tools to improve content quality and predict engagement trends.

Supervisory Responsibilities

No supervisory responsibilities.

Qualifications

Education and Experience

• Bachelor’s degree in Marketing, Communications, Digital Media, Web Management, or related field.
• 3–5+ years of experience in digital marketing with a focus on website management and SEO.
• Proficiency in CMS platforms (e.g., WordPress), HTML/CSS basics, and SEO tools.
• Strong writing and editing skills with attention to detail.
• Analytical mindset with experience in Google Analytics and other reporting tools.

Preferred Skills

• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with accessibility standards and responsive design.
• Knowledge of PPC and paid media is a plus.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made for individuals with disabilities.

Physical Demands

Stand, walk, use hands to handle or feel, reach with hands and arms, talk or hear. Sit frequently. Lift, carry, push, pull up to 25 pounds. Vision required: close, distance, peripheral, depth perception, ability to adjust focus.

Work Environment

May be exposed to moving mechanical parts, high or precarious places, fumes, airborne particles, weather conditions, vibration, wet or humid conditions, toxic or caustic chemicals, extreme cold/heat, electrical shock. Noise level occasionally loud.

We Are an Equal Opportunity Employer

All applicants and employees are treated with equality. We are committed to recruiting, training, promoting, and retaining associates without regard to race, color, religion, gender, gender identity or expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other characteristic protected by applicable local, state, or federal laws.

Senior Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales – Machinery Manufacturing

EEO/AA Employer. All qualified individuals are encouraged to apply.

Charlotte, NC $65,000.00‑$85,000.00 5 days ago