Performance Marketer (LATAM) Job at egelloC in Town of Poland

*Note: This remote position is open to all applicants located in Latin America, including Argentina, Mexico, Colombia, etc. It is an Independent Contractor role.

egelloC is a leading coaching company dedicated to guiding students and families through the college admissions process. Our mission is to empower students with the knowledge, strategies, and confidence needed to secure their dream college acceptances. We take pride in fostering a dynamic, collaborative, and results-driven culture, where every team member plays a crucial role in helping families navigate this important milestone.

The Opportunity

We're looking for a sharp, resourceful performance marketer to own paid acquisition and funnel execution for a college admissions coaching company serving California families.

This is not a "set up some ads and wait" role. You'll be deep in the trenches - writing copy, building campaigns, optimizing funnels, analyzing data, and iterating fast. You'll work directly with experienced direct response marketers who've built and scaled this business, and you'll have real ownership over outcomes.

If you're hungry to grow, think strategically, and want to sharpen your skills in high-ticket lead generation - this is your seat.

Our Growth & Trajectory

We help families navigate admissions to top U.S. universities (UC Berkeley, UCLA, Stanford, Ivy League). Our coaching programs range from $3,500 to $15,000, and we've built a $4M/year business through Meta advertising and direct response funnels.

Our goal for 2026: $10M - more than doubling the company. The ambition is real, and the work will be hard.

We're a small, focused team. No bureaucracy. No pointless meetings. Just smart people doing work that matters.

What You'll Own

Paid Media (Meta Ads)

• Build, manage, and optimize Meta Ads campaigns across cold traffic, retargeting, and conversion objectives
• Test creatives, audiences, and offers systematically
• Monitor performance daily; make data-driven scaling decisions
• Manage $70K/month in ad spend immediately, scaling to $200K/month as we grow

Copy & Creative

• Write high-converting ad copy using AI tools (Claude, Perplexity, ChatGPT, etc) and direct response principles
• Develop creative angles, hooks, and messaging variations
• Brief designers on ad creative needs; direct the visual strategy
• Build and optimize landing pages, lead magnets, and nurture sequences in Go High Level
• Improve conversion rates across the funnel (lead → call booked → sale)
• Launch new funnels under leadership guidance

Analytics & Reporting

• Diagnose underperformance and recommend fixes
• Maintain clean reporting across our analytics stack (Google Analytics, Looker Studio, Hyros, etc.)

What Success Looks Like

First 30 Days:

• Fully onboarded on our campaigns, funnels, and tracking systems
• Running day-to-day campaign management independently
• Completed first round of creative tests

First 90 Days:

• Improved at least one key metric (CPL, conversion rate, or call booking rate)
• Launched and optimized one brand new funnel
• Established a consistent testing cadence for copy and creative

First 6 Months:

• Demonstrating clear ownership of paid acquisition with minimal oversight
• Contributing strategic ideas (not just executing tasks)
• Ready to take on expanded responsibilities as the team grows

Who Thrives Here

Required:

• 2+ years managing Meta Ads with a minimum of $20K/month in ad spend
• Experience in info-products, coaching, or education - specifically book funnels, course funnels, trip-wire funnels, webinar funnels, or training funnels (e-commerce experience is not relevant)
• Strong understanding of direct response copywriting and consumer psychology
• Comfortable using AI tools (Claude, ChatGPT, Perplexity) to accelerate work
• Analytical thinker - you can read data, spot patterns, and make decisions
• Fluent English (written and verbal)
• Self-directed and reliable in a fully remote, async environment

Preferred:

• Familiarity with Go High Level or similar funnel builders
• Experience with high-ticket offers ($3,000+)

Traits That Matter:

• You come with batteries included - you figure things out without hand-holding.
• You're tech-savvy and learn new tools fast.
• You think before you act. You ask "why" before "how."
• You're organized and can manage your own time across multiple priorities.
• You're hungry to learn, grow, and build something - not just collect a paycheck.

This Role is NOT For You If...

• You only have e-commerce or drop shipping experience
• You prefer to be told exactly what to do every day
• You're not comfortable with ambiguity or fast iteration
• You're looking for a "chill" job with minimal accountability

Working Style

• Fully remote
• Async communication via Slack and ClickUp with regular weekly Zoom calls to check in
• Flexible hours with some overlap needed for Pacific Time (U.S.) and Lisbon Time

Growth Path

This role starts as an individual contributor with heavy execution. But we're building toward $10M, which means the team will grow, and so can you.

Year 1–2: Master the Craft
Own paid acquisition on Meta end-to-end. Develop deep expertise in high-ticket education marketing. Work directly with senior leadership and absorb years of direct response knowledge. Prove you can think, execute, and deliver results.

Year 2–3: Expand Your Scope
Take ownership of additional paid channels - LinkedIn, YouTube, and beyond. Become the go-to person for all things paid acquisition across the company.

Year 3+: Lead the Team
Step into a leadership role overseeing a team of specialists - if that’s a path you want to follow. Shape strategy, develop people, and drive the marketing engine as we scale.

Skills Matrix based on the role requirements:

Skill

Notes

Meta Ads Campaign Management

Advanced

Direct Response Copywriting

Will use AI to accelerate, but need solid fundamentals

Funnel Building (landing pages, lead magnets, nurture sequences)

Will build under guidance; don’t need to be an expert yet

Analytics & Data Interpretation

Must be able to read data and make decisions confidently

AI Tools (Claude, ChatGPT, Perplexity)

Non-negotiable for this role; need to use these daily

Consumer Psychology / Buyer Behavior

Foundation for all copy and creative decisions

Go High Level (or similar)

Basic

Nice-to-have; this is teachable quickly

Definitions:

• Basic : Familiar with concepts; need guidance to execute
• Proficient : Can execute independently with minimal oversight
• Advanced : Deep expertise; can optimize, troubleshoot, and mentor others
• Expert : Industry-leading knowledge; could teach or consult on this skill

How to Apply

Send the following:

• Your resume and LinkedIn profile
• A brief Loom video (under 5 minutes) answering:
• What's one Meta Ads campaign you're proud of, and why?
• What's your approach to troubleshooting a campaign that’s underperforming?

No Loom = no consideration. We're looking for people who follow instructions and put in effort.

Our Hiring Process

• Application Review - We review your resume and Loom video
• Initial Interview - If your application aligns with our needs, we’ll invite you to a preliminary conversation to discuss your skills and experience.
• Paid Test Task - Candidates who pass initial screening and the initial interview will complete a paid practical assignment. We're looking for people who can walk the walk, not just talk the talk. This lets you demonstrate real skills, and we respect your time by compensating you for it.
• Final Interview - Deep-dive conversation to access culture fit
• Offer

The pay range for this role is:

24,000 - 36,000 USD per year (Remote (Argentina))