Performance Marketing Lead • Warp
Join Warp, a fast‑growing AI‑powered platform reimagining developer tools. Warp empowers developers to build, deploy, and debug software with agents, driving rapid innovation at scale.
Role Overview
We seek a data‑driven growth leader to own paid and lifecycle marketing for both our self‑serve and enterprise business. You’ll partner with Product, Engineering, Data, and GTM teams to build, test, launch, and optimize acquisition, activation, retention, and monetization pipelines.
Responsibilities
- Performance Strategy
- Define acquisition strategy across PLG and enterprise, set channel mix, audience targeting, & scaling budget.
- Prioritize opportunities by retention, efficiency, and path to profitable growth.
- Performance Marketing
- Lead paid media from hypothesis to execution across paid search, Reddit, YouTube, retargeting, SEO/GEO.
- Build A/B testing frameworks, campaign planning, creative testing, and channel optimization.
- Own CAC, ROI, payback performance, and ROAS modeling.
- Lifecycle Marketing
- Create persistent, personalized journeys for both self‑serve and enterprise segments.
- Design scalable activation & retention paths via email, push, and in‑product messaging.
- Guide enterprise accounts to SQLs through nurture, product signals, and pipeline‑aware triggers.
- Website Optimization
- Own Warp’s web surfaces to improve discoverability & conversion.
- Lead A/B experiments with Product & Design to boost activation and engagement.
- Marketing Technology & AI Optimization
- Manage and optimize core platforms (Customer.io, HubSpot, Framer, etc.) for personalization and performance.
- Maintain clean taxonomy, triggers, and automation infrastructure.
- Analytics & Reporting
- Maintain full‑funnel dashboards and surface experiment insights.
- Lead forecasting, pacing, and execution readouts for self‑serve & enterprise.
Qualifications
- 8+ years in growth roles spanning performance marketing, demand generation, lifecycle marketing, across consumer/developer and enterprise.
- Proven success managing self‑serve & enterprise acquisition, activation, and monetization.
- Strong analytical skills with deep experience in segmentation, attribution, cohort analysis, funnel modeling, and experimentation.
- Track record of improving conversion and activation on large‑audience web properties.
- Hands‑on experience setting up tracking, events, and lifecycle/CRM systems for precise funnel measurement.
- Excellent written and verbal communication; ability to translate technical concepts for developers.
- Willingness to roll up sleeves and do all things necessary for an early‑stage startup.
Preferred Qualifications
- Familiarity with the developer ecosystem, personas, and developer‑centric messaging.
- Passion for learning about terminals & developer tools.
- Experience coding.
Compensation
Competitive base salary of $200,000 – $250,000 plus meaningful equity with a four‑year vesting schedule and one‑year cliff.
Benefits
- Competitive Salary & Equity
- Full Medical, Dental & Vision (80% dependent coverage)
- Flexible remote‑first culture with optional NYC & SF office spaces
- Pre‑tax FSA Health Savings Plan
- Pre‑tax Commuter Benefit
- 20 days PTO, unlimited sick time, 12 US holidays
- 16 weeks paid parental leave (both birthing & non‑birthing)
- Bi‑annual company retreats
- Monthly gym & internet stipend
- 401(k) with guideline match
- Complimentary OneMedical membership
Equal Opportunity Statement
Individuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
About Warp
Warp is built by product‑first engineers and designers from Google, Dropbox, Gem, LinkedIn, and Facebook. We are backed by Sequoia, Google Ventures, and other leading investors. Our mission: empower developers to ship better software faster, freeing them to focus on creative work.
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