Homebase
Hello Future Homie! At Homebase, we’re bold, fast‑moving, and obsessed with helping small businesses thrive. Every Homie shows up to raise the bar, support one another, and celebrate wins as a team.
Your Impact Starts Here
We’re looking for a strategic, data‑driven Senior Product Marketing Manager to lead go‑to‑market efforts for Hiring Assistant , one of Homebase’s most ambitious product lines. This AI‑powered product is not only a new front door for net‑new customer acquisition, but a key driver of higher customer lifetime value (LTV) and cross‑product adoption.
These are the key ways you’ll contribute and create impact in this role
- GTM Strategy & Execution: Own the end‑to‑end go‑to‑market strategy for Hiring Assistant—from positioning and messaging to launch execution and campaign optimization.
- Customer Segmentation & Insights: Lead research to identify high‑potential SMB customer segments and hiring use cases. Translate insights into actionable targeting strategies.
- Growth Campaigns: Partner with Lifecycle, Growth, and Sales to craft integrated campaigns that drive product activation, retention, and expansion.
- Cross‑Product Attach: Work closely with Revenue and Product teams to align Hiring Assistant with broader monetization and attach strategies across Scheduling, Payroll, and HR.
- AI‑Enabled Execution: Leverage AI tools to accelerate campaign development, personalize messaging at scale, and uncover insights that inform smarter GTM decisions.
- Data‑Driven Optimization: Define success metrics, build dashboards with Analytics, and apply A/B testing and cohort analysis to continuously improve impact.
- Sales Enablement & Content: Develop compelling collateral, pitch decks, objection handling, and training to support frontline teams.