EY
Americas Consulting Relationship Marketing Leader, Associate Director
EY, San Diego, California, United States, 92189
EY invites you to apply for the
Americas Consulting Relationship Marketing Leader, Associate Director
role.
Location: Anywhere in Country
Overview EY Americas Consulting Brand, Marketing and Communications (BMC) organization seeks a strategic Relationship Marketing leader to elevate EY Consulting’s brand visibility through strategic partnerships and thought leadership initiatives.
Key Responsibilities University Relations & Academic Partnerships
Lead strategic relationship development and management with tier‑1 universities such as MIT, Harvard and other prestigious institutions.
Design and execute comprehensive university engagement strategies that enhance EY’s brand visibility, talent pipeline and thought leadership positioning.
Collaborate with university research centers, business schools and innovation labs to create co‑branded content, research initiatives and executive education programs.
Manage university‑specific marketing campaigns, speaking opportunities and executive presence at key academic conferences and events.
Analyst Relations Content Pipeline Development
Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts.
Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc).
Create and manage a robust content library including research reports, case studies, POV pieces and data‑driven insights for analyst interactions.
Coordinate with subject matter experts across service lines to ensure content accuracy, relevance and strategic alignment.
Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities.
Alliance Marketing Coordination
Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies.
Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts.
Coordinate cross‑alliance campaign development, ensuring EY Consulting’s unique value propositions are effectively integrated into broader alliance marketing initiatives.
Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging.
Strategic Brand Building
Drive thought leadership positioning through strategic content development and executive visibility programs.
Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships and alliance coordination.
Monitor competitive landscape and market trends to identify brand positioning opportunities and threats.
Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking.
Core Qualifications
Master’s degree in marketing, Business Administration, Communications or related field; MBA preferred.
Minimum 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles.
Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts or alliance partners.
Proven track record of developing and executing comprehensive content strategies that drive business outcomes.
Deep understanding of B2B marketing, thought leadership development and executive positioning strategies.
Strong analytical skills with experience in marketing measurement, ROI analysis and performance optimization.
Exceptional interpersonal and relationship‑building skills with ability to engage effectively with C‑suite executives, academic leaders and industry analysts.
Outstanding project management capabilities with experience managing complex, multi‑stakeholder initiatives.
Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics.
Excellent written and verbal communication skills with ability to create compelling content and presentations.
Preferred Qualifications
Experience working within B2B services firms, particularly professional services.
Established relationships within academic communities or with major industry analyst firms.
Background in alliance marketing or partnership development.
Experience with marketing automation platforms and CRM systems.
Understanding of consulting service lines including technology, strategy and transformation.
Track record of successful thought leadership campaign development and execution.
Experience with global marketing coordination and cross‑functional team leadership.
Familiarity with digital marketing channels and social media strategy for B2B audiences.
Benefits
Compensation is based on performance and recognized for the value you bring to EY. Base salary ranges (US) $128,700 to $247,800 (New York City Metro Area) and $154,500 to $281,600 (Washington State, California).
Medical and dental coverage, pension and 401(k) plans and a wide range of paid time off options.
Hybrid work model: 40–60% in‑person for most external, client‑serving roles.
Flexible vacation policy: decide how much vacation you need and time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care and other leaves of absence.
Apply today EY accepts applications for this position on an ongoing basis.
EY is committed to equal employment opportunities and provides reasonable accommodation for qualified individuals with disabilities.
EY focuses on high‑ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.
EY | Building a better working world
#J-18808-Ljbffr
Americas Consulting Relationship Marketing Leader, Associate Director
role.
Location: Anywhere in Country
Overview EY Americas Consulting Brand, Marketing and Communications (BMC) organization seeks a strategic Relationship Marketing leader to elevate EY Consulting’s brand visibility through strategic partnerships and thought leadership initiatives.
Key Responsibilities University Relations & Academic Partnerships
Lead strategic relationship development and management with tier‑1 universities such as MIT, Harvard and other prestigious institutions.
Design and execute comprehensive university engagement strategies that enhance EY’s brand visibility, talent pipeline and thought leadership positioning.
Collaborate with university research centers, business schools and innovation labs to create co‑branded content, research initiatives and executive education programs.
Manage university‑specific marketing campaigns, speaking opportunities and executive presence at key academic conferences and events.
Analyst Relations Content Pipeline Development
Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts.
Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc).
Create and manage a robust content library including research reports, case studies, POV pieces and data‑driven insights for analyst interactions.
Coordinate with subject matter experts across service lines to ensure content accuracy, relevance and strategic alignment.
Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities.
Alliance Marketing Coordination
Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies.
Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts.
Coordinate cross‑alliance campaign development, ensuring EY Consulting’s unique value propositions are effectively integrated into broader alliance marketing initiatives.
Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging.
Strategic Brand Building
Drive thought leadership positioning through strategic content development and executive visibility programs.
Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships and alliance coordination.
Monitor competitive landscape and market trends to identify brand positioning opportunities and threats.
Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking.
Core Qualifications
Master’s degree in marketing, Business Administration, Communications or related field; MBA preferred.
Minimum 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles.
Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts or alliance partners.
Proven track record of developing and executing comprehensive content strategies that drive business outcomes.
Deep understanding of B2B marketing, thought leadership development and executive positioning strategies.
Strong analytical skills with experience in marketing measurement, ROI analysis and performance optimization.
Exceptional interpersonal and relationship‑building skills with ability to engage effectively with C‑suite executives, academic leaders and industry analysts.
Outstanding project management capabilities with experience managing complex, multi‑stakeholder initiatives.
Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics.
Excellent written and verbal communication skills with ability to create compelling content and presentations.
Preferred Qualifications
Experience working within B2B services firms, particularly professional services.
Established relationships within academic communities or with major industry analyst firms.
Background in alliance marketing or partnership development.
Experience with marketing automation platforms and CRM systems.
Understanding of consulting service lines including technology, strategy and transformation.
Track record of successful thought leadership campaign development and execution.
Experience with global marketing coordination and cross‑functional team leadership.
Familiarity with digital marketing channels and social media strategy for B2B audiences.
Benefits
Compensation is based on performance and recognized for the value you bring to EY. Base salary ranges (US) $128,700 to $247,800 (New York City Metro Area) and $154,500 to $281,600 (Washington State, California).
Medical and dental coverage, pension and 401(k) plans and a wide range of paid time off options.
Hybrid work model: 40–60% in‑person for most external, client‑serving roles.
Flexible vacation policy: decide how much vacation you need and time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care and other leaves of absence.
Apply today EY accepts applications for this position on an ongoing basis.
EY is committed to equal employment opportunities and provides reasonable accommodation for qualified individuals with disabilities.
EY focuses on high‑ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.
EY | Building a better working world
#J-18808-Ljbffr