EY
Americas Consulting Relationship Marketing Leader, Associate Director
EY, Jacksonville, Florida, United States, 32290
Join to apply for the
Americas Consulting Relationship Marketing Leader, Associate Director
role at
EY
Location: Anywhere in Country
At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help build a better working world.
Opportunity EY's Americas Consulting Brand, Marketing and Communications (BMC) organization is seeking a strategic Relationship Marketing leader to elevate our brand presence through strategic partnerships and thought leadership initiatives. This critical role will drive EY Consulting's brand visibility and credibility through our premier university relationships, analyst relations program, and alliance partnerships. If you're a seasoned marketing executive with a passion for building influential relationships and creating compelling content ecosystems that position EY as the consulting partner of choice, this role offers exceptional opportunities for impact.
Your Key Responsibilities
University Relations & Academic Partnerships
Lead strategic relationship development and management with tier‑1 universities including MIT, Harvard, and other prestigious institutions
Design and execute comprehensive university engagement strategies that enhance EY’s brand visibility, talent pipeline, and thought leadership positioning
Collaborate with university research centers, business schools, and innovation labs to create co‑branded content, research initiatives, and executive education programs
Manage university‑specific marketing campaigns, speaking opportunities, and executive presence at key academic conferences and events
Analyst Relations (AR) Content Pipeline Development
Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts
Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc)
Create and manage a robust content library including research reports, case studies, POV pieces, and data‑driven insights that consulting professionals can deploy during analyst interactions
Coordinate with subject matter experts across service lines to ensure content accuracy, relevance, and strategic alignment with market positioning
Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities
Alliance Marketing Coordination
Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies
Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts
Coordinate cross‑alliance campaign development, ensuring EY Consulting’s unique value propositions are effectively integrated into broader alliance marketing initiatives
Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging
Strategic Brand Building
Drive thought leadership positioning through strategic content development and executive visibility programs
Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships, and alliance coordination
Monitor competitive landscape and market trends to identify brand positioning opportunities and threats
Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking
To qualify for the role, you must have
Master’s degree in marketing, Business Administration, Communications, or related field; MBA preferred
Minimum of 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles
Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts, or alliance partners
Proven track record of developing and executing comprehensive content strategies that drive business outcomes
Deep understanding of B2B marketing, thought leadership development, and executive positioning strategies
Strong analytical skills with experience in marketing measurement, ROI analysis, and performance optimization
Exceptional interpersonal and relationship‑building skills with ability to engage effectively with C‑suite executives, academic leaders, and industry analysts
Outstanding project management capabilities with experience managing complex, multi‑stakeholder initiatives
Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics
Excellent written and verbal communication skills with ability to create compelling content and presentations
Ideally, you'll also have
Experience working within B2B services firms, particularly professional services
Established relationships within academic communities or with major industry analyst firms
Background in alliance marketing or partnership development
Experience with marketing automation platforms and CRM systems
Understanding of consulting service lines including technology, strategy, and transformation
Track record of successful thought leadership campaign development and execution
Experience with global marketing coordination and cross‑functional team leadership
Familiarity with digital marketing channels and social media strategy for B2B audiences
What We Offer You At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.
Comprehensive compensation and benefits package with a base salary range from $128,700 to $247,800 in the U.S., and $154,500 to $281,600 for selected metros. Individual salaries are determined by experience, skills, and geography. Total Rewards include medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
Hybrid model: most external client‑serving roles will work together in person 40‑60% of the time.
Flexible vacation policy: you’ll decide how much vacation time you need based on your personal circumstances. Time off for EY Paid Holidays, winter/summer breaks, personal/family care, and other leaves are available.
Company Information EY is committed to equal employment opportunities and prohibits discrimination on any protected characteristic. EY provides reasonable accommodation to qualified individuals with disabilities. For assistance, call 1‑800‑EY‑HELP3 or email ssc.customersupport@ey.com.
Are you ready to shape your future with confidence? Apply today. EY accepts applications for this position on an ongoing basis.
#J-18808-Ljbffr
Americas Consulting Relationship Marketing Leader, Associate Director
role at
EY
Location: Anywhere in Country
At EY, we’re all in to shape your future with confidence. We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help build a better working world.
Opportunity EY's Americas Consulting Brand, Marketing and Communications (BMC) organization is seeking a strategic Relationship Marketing leader to elevate our brand presence through strategic partnerships and thought leadership initiatives. This critical role will drive EY Consulting's brand visibility and credibility through our premier university relationships, analyst relations program, and alliance partnerships. If you're a seasoned marketing executive with a passion for building influential relationships and creating compelling content ecosystems that position EY as the consulting partner of choice, this role offers exceptional opportunities for impact.
Your Key Responsibilities
University Relations & Academic Partnerships
Lead strategic relationship development and management with tier‑1 universities including MIT, Harvard, and other prestigious institutions
Design and execute comprehensive university engagement strategies that enhance EY’s brand visibility, talent pipeline, and thought leadership positioning
Collaborate with university research centers, business schools, and innovation labs to create co‑branded content, research initiatives, and executive education programs
Manage university‑specific marketing campaigns, speaking opportunities, and executive presence at key academic conferences and events
Analyst Relations (AR) Content Pipeline Development
Spearhead the development of a comprehensive content pipeline specifically designed for EY consulting professionals to leverage with industry analysts
Develop targeted content strategies to support AR objectives and deepen strategic relationships with key industry analysts (Gartner, Forrester, IDC, etc)
Create and manage a robust content library including research reports, case studies, POV pieces, and data‑driven insights that consulting professionals can deploy during analyst interactions
Coordinate with subject matter experts across service lines to ensure content accuracy, relevance, and strategic alignment with market positioning
Monitor analyst research cycles and editorial calendars to optimize content timing and maximize coverage opportunities
Alliance Marketing Coordination
Serve as the primary liaison between EY Americas Consulting and the broader Alliance BMC team to ensure seamless integration of marketing messages and campaign strategies
Develop and maintain comprehensive marketing calendar alignment processes that optimize market timing and avoid message conflicts
Coordinate cross‑alliance campaign development, ensuring EY Consulting’s unique value propositions are effectively integrated into broader alliance marketing initiatives
Facilitate regular strategic alignment sessions between consulting and alliance marketing teams to identify collaboration opportunities and ensure consistent brand messaging
Strategic Brand Building
Drive thought leadership positioning through strategic content development and executive visibility programs
Develop and execute integrated marketing campaigns that leverage university partnerships, analyst relationships, and alliance coordination
Monitor competitive landscape and market trends to identify brand positioning opportunities and threats
Measure and report on relationship marketing ROI through comprehensive analytics and KPI tracking
To qualify for the role, you must have
Master’s degree in marketing, Business Administration, Communications, or related field; MBA preferred
Minimum of 15 years of progressive marketing experience with at least 8 years in senior relationship marketing or partnership marketing roles
Demonstrated success in building and managing strategic relationships with academic institutions, industry analysts, or alliance partners
Proven track record of developing and executing comprehensive content strategies that drive business outcomes
Deep understanding of B2B marketing, thought leadership development, and executive positioning strategies
Strong analytical skills with experience in marketing measurement, ROI analysis, and performance optimization
Exceptional interpersonal and relationship‑building skills with ability to engage effectively with C‑suite executives, academic leaders, and industry analysts
Outstanding project management capabilities with experience managing complex, multi‑stakeholder initiatives
Strategic thinking ability with strong business acumen and understanding of consulting industry dynamics
Excellent written and verbal communication skills with ability to create compelling content and presentations
Ideally, you'll also have
Experience working within B2B services firms, particularly professional services
Established relationships within academic communities or with major industry analyst firms
Background in alliance marketing or partnership development
Experience with marketing automation platforms and CRM systems
Understanding of consulting service lines including technology, strategy, and transformation
Track record of successful thought leadership campaign development and execution
Experience with global marketing coordination and cross‑functional team leadership
Familiarity with digital marketing channels and social media strategy for B2B audiences
What We Offer You At EY, we’ll develop you with future‑focused skills and equip you with world‑class experiences. We’ll empower you in a flexible environment and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams.
Comprehensive compensation and benefits package with a base salary range from $128,700 to $247,800 in the U.S., and $154,500 to $281,600 for selected metros. Individual salaries are determined by experience, skills, and geography. Total Rewards include medical and dental coverage, pension and 401(k) plans, and a wide range of paid time off options.
Hybrid model: most external client‑serving roles will work together in person 40‑60% of the time.
Flexible vacation policy: you’ll decide how much vacation time you need based on your personal circumstances. Time off for EY Paid Holidays, winter/summer breaks, personal/family care, and other leaves are available.
Company Information EY is committed to equal employment opportunities and prohibits discrimination on any protected characteristic. EY provides reasonable accommodation to qualified individuals with disabilities. For assistance, call 1‑800‑EY‑HELP3 or email ssc.customersupport@ey.com.
Are you ready to shape your future with confidence? Apply today. EY accepts applications for this position on an ongoing basis.
#J-18808-Ljbffr