U.S. Bank
Lifecycle Marketing Enablement Lead
U.S. Bank, San Francisco, California, United States, 94199
Join to apply for the
Lifecycle Marketing Enablement Lead
role at
U.S. Bank .
At U.S. Bank, we’re on a journey to help customers and businesses make better and smarter financial decisions, enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
Job Description Reporting to the VP – Head of MPS Enterprise and SMB Marketing, the Lifecycle Marketing Enablement Lead will build rapport and work closely with internal subject‑matter experts and U.S. Bank partners to drive strategic merchant opportunities, leads, activations and revenue growth within the channel. The role involves marketing our suite of strategic merchant services products and value‑added services through digital‑first acquisition and retention campaigns, collaborating with revenue leaders and stakeholders to implement joint and independent marketing activities. This high‑growth area requires an energetic, strategic, collaborative and data‑driven digital marketing leader.
Responsibilities
Email marketing expert: Direct and support business line initiatives by applying a data‑first approach to strategic planning of email marketing tactics, ensuring alignment with organizational objectives.
Expertise in marketing platform applications: Demonstrate advanced proficiency with Salesforce, Marketing Cloud, and ZoomInfo; work closely with MarTech to uncover opportunities for enhancing workflow and developing strategic initiatives.
Marketing collateral development: Maintain best practices when creating impactful assets across digital and traditional formats.
Retention strategies: Design automated retention campaigns using data‑driven insights, collaborating across teams to scale implementation of cross‑sell and upsell campaigns.
Activation campaigns: Spearhead continuous optimization of activation campaigns, partnering with Marketing Technology and Sales teams to scale actions and refine processes.
Cross‑functional collaboration: Partner across Marketing Technology, Legal, Sales, external agencies, and champion collaborative workstreams.
Data‑driven insights: Develop dashboards for key business lines, using data storytelling to analyze and present insights that enhance awareness, adoption and strategic decision‑making.
Project and program management: Lead initiatives by designing scalable programs that support sales and customer success teams and deliver tailored strategies for SMB and Mid‑Market customers.
Compliance and best practices: Ensure adherence to strict financial institution compliance standards, including risk guidelines and approval processes.
Basic Qualifications
Bachelor's degree or equivalent work experience.
Eight or more years of experience in marketing or a related field.
Preferred Skills / Experience
Six or more years in marketing and marketing strategy with proven results.
Six or more years of email campaign execution and development, campaign planning, implementation and tracking, with project management skills preferably in the financial industry.
History of working in a high‑performing marketing team.
Exceptional organizational skills and ability to handle multiple projects simultaneously.
Strong track record of executing product launches and growth marketing campaigns across multiple product lines and channels.
Proven ability to influence and lead cross‑functional teams to meet common goals.
Goal‑oriented, creative, highly collaborative, and comfortable working closely with varied functions.
Ability to manage and plan at both strategic and operational levels, consistently meeting or exceeding objectives.
Exceptional written and verbal communication skills.
Proficiency in Marketing Cloud (or similar platforms) and Salesforce, with other digital marketing tools being a plus.
Preferred Location This role is preferably (but not limited to) Central Time Zone: Chicago, IL; Atlanta, GA; San Francisco, CA.
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (2‑5 weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals: one hour for every 30 worked hours, up to 80 hours per calendar year unless otherwise provided by law.
EEO Statement U.S. Bank is an equal‑opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
Disability Accommodations If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
E‑Verify U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all U.S. facilities and certain territories. Learn more about the E‑Verify program.
Salary Information Pay Range: $117,725.00 – $138,500.00 (based on primary location; may differ by location).
Background Checks & Compliance U.S. Bank will consider qualified applicants with arrest or conviction records for employment. Background checks are conducted in accordance with applicable laws, including Fair Chance ordinances, FDIA, FINRA, NMLS, Reg Z, Reg G, OFAC, NFA, FCPA, the Bank Secrecy Act, the SAFE Act, and other guidelines.
Contact & Application Please apply through the U.S. Bank careers site. Posting may be closed earlier due to high volume of applicants.
#J-18808-Ljbffr
Lifecycle Marketing Enablement Lead
role at
U.S. Bank .
At U.S. Bank, we’re on a journey to help customers and businesses make better and smarter financial decisions, enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential.
Job Description Reporting to the VP – Head of MPS Enterprise and SMB Marketing, the Lifecycle Marketing Enablement Lead will build rapport and work closely with internal subject‑matter experts and U.S. Bank partners to drive strategic merchant opportunities, leads, activations and revenue growth within the channel. The role involves marketing our suite of strategic merchant services products and value‑added services through digital‑first acquisition and retention campaigns, collaborating with revenue leaders and stakeholders to implement joint and independent marketing activities. This high‑growth area requires an energetic, strategic, collaborative and data‑driven digital marketing leader.
Responsibilities
Email marketing expert: Direct and support business line initiatives by applying a data‑first approach to strategic planning of email marketing tactics, ensuring alignment with organizational objectives.
Expertise in marketing platform applications: Demonstrate advanced proficiency with Salesforce, Marketing Cloud, and ZoomInfo; work closely with MarTech to uncover opportunities for enhancing workflow and developing strategic initiatives.
Marketing collateral development: Maintain best practices when creating impactful assets across digital and traditional formats.
Retention strategies: Design automated retention campaigns using data‑driven insights, collaborating across teams to scale implementation of cross‑sell and upsell campaigns.
Activation campaigns: Spearhead continuous optimization of activation campaigns, partnering with Marketing Technology and Sales teams to scale actions and refine processes.
Cross‑functional collaboration: Partner across Marketing Technology, Legal, Sales, external agencies, and champion collaborative workstreams.
Data‑driven insights: Develop dashboards for key business lines, using data storytelling to analyze and present insights that enhance awareness, adoption and strategic decision‑making.
Project and program management: Lead initiatives by designing scalable programs that support sales and customer success teams and deliver tailored strategies for SMB and Mid‑Market customers.
Compliance and best practices: Ensure adherence to strict financial institution compliance standards, including risk guidelines and approval processes.
Basic Qualifications
Bachelor's degree or equivalent work experience.
Eight or more years of experience in marketing or a related field.
Preferred Skills / Experience
Six or more years in marketing and marketing strategy with proven results.
Six or more years of email campaign execution and development, campaign planning, implementation and tracking, with project management skills preferably in the financial industry.
History of working in a high‑performing marketing team.
Exceptional organizational skills and ability to handle multiple projects simultaneously.
Strong track record of executing product launches and growth marketing campaigns across multiple product lines and channels.
Proven ability to influence and lead cross‑functional teams to meet common goals.
Goal‑oriented, creative, highly collaborative, and comfortable working closely with varied functions.
Ability to manage and plan at both strategic and operational levels, consistently meeting or exceeding objectives.
Exceptional written and verbal communication skills.
Proficiency in Marketing Cloud (or similar platforms) and Salesforce, with other digital marketing tools being a plus.
Preferred Location This role is preferably (but not limited to) Central Time Zone: Chicago, IL; Atlanta, GA; San Francisco, CA.
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short‑term and long‑term disability
Pregnancy disability and parental leave
401(k) and employer‑funded retirement plan
Paid vacation (2‑5 weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals: one hour for every 30 worked hours, up to 80 hours per calendar year unless otherwise provided by law.
EEO Statement U.S. Bank is an equal‑opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
Disability Accommodations If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.
E‑Verify U.S. Bank participates in the U.S. Department of Homeland Security E‑Verify program in all U.S. facilities and certain territories. Learn more about the E‑Verify program.
Salary Information Pay Range: $117,725.00 – $138,500.00 (based on primary location; may differ by location).
Background Checks & Compliance U.S. Bank will consider qualified applicants with arrest or conviction records for employment. Background checks are conducted in accordance with applicable laws, including Fair Chance ordinances, FDIA, FINRA, NMLS, Reg Z, Reg G, OFAC, NFA, FCPA, the Bank Secrecy Act, the SAFE Act, and other guidelines.
Contact & Application Please apply through the U.S. Bank careers site. Posting may be closed earlier due to high volume of applicants.
#J-18808-Ljbffr