U.S. Bank
Job Description
Reporting to the VP - Head of MPS Enterprise and SMB Marketing, the Lifecycle Marketing Enablement lead will build rapport and work closely with our key internal subject matter experts and U.S. Bank partners to help drive strategic merchant opportunities, leads, activations and revenue growth within the channel. You will be responsible for marketing our suite of strategic merchant services products and value-added services through digital first acquisition and retention campaigns. You will align closely with our internal SME’s, Revenue leaders and U.S. Bank stakeholders to implement joint and independent marketing activity. You will identify new marketing opportunities that will drive awareness and sales growth. We are looking for an energetic, strategic, collaborative and data driven and digital first marketing leader to support this high growth area.
Responsibilities
Email marketing expert:
Direct and support business line initiatives by applying a data-first approach to strategic planning of email marketing tactics within the channel, ensuring alignment with organizational objectives.
Expertise in marketing platform applications:
Exhibit advanced proficiency in utilizing platforms such as Salesforce, Marketing Cloud, and ZoomInfo. Work closely with MarTech and use these tools to uncover opportunities for enhancing business line workflows while developing strategic marketing initiatives.
Marketing collateral development:
Maintain best practices when creating impactful assets across digital and traditional marketing formats.
Retention Strategies:
Design automated retention campaigns using data-driven insights, collaborating across teams to scale campaign implementation. Including and not limited to product and business-line cross-sell and upsell campaigns.
Activation campaigns:
Spearhead the continuous optimization of activation campaigns, collaborating with Marketing Technology and Sales teams to scale campaigns and use insights from marketing programs to refine activation processes.
Cross-functional collaboration:
Partner across internal departments such as Marketing Technology, Legal, Sales, external agencies, and champion collaborative marketing workstreams.
Data-driven insights:
Develop marketing dashboards for key business lines, using data storytelling to analyze and present insights that enhance marketing awareness, improve adoption rates, and guide strategic decision-making.
Project and program management:
Lead key business initiatives by designing scalable marketing programs that support sales and customer success teams. Foster collaboration across the bank, delivering tailored strategies to effectively support SMB and Mid-Market customer bases.
Compliance and best practices:
Ensure adherence to strict financial institution compliance standards, including risk guidelines and approval processes.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Eight or more years of experience in marketing or related field
Preferred Skills/Experience
6 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
6+ years or more of email campaign execution and development, marketing campaign planning, implantation and tracking, project management skills preferably in the Financial Industry
Previously history of working in a high-performing marketing team
Exceptional organizational skills and ability to handle multiple projects at the same time
A strong track record of executing effective product launches and growth marketing campaigns across multiple product lines and channels.
A proven ability to influence and lead cross-functional teams to meet common goals and objectives.
Goal oriented, creative, highly collaborative, and a comfort working closely with a variety of different functions to achieve your goals.
An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives
Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written words to communicate effectively with all stakeholders.
Must be proficient in Marketing Cloud (and/or similar marketing automation platforms), Salesforce, and other digital marketing tool experience a plus
This role is preferably (but not limited to) Central time zone Chicago IL, Atlanta GA, San Francisco CA
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to disability accommodations for applicants.
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $117,725.00 - $138,500.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
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Responsibilities
Email marketing expert:
Direct and support business line initiatives by applying a data-first approach to strategic planning of email marketing tactics within the channel, ensuring alignment with organizational objectives.
Expertise in marketing platform applications:
Exhibit advanced proficiency in utilizing platforms such as Salesforce, Marketing Cloud, and ZoomInfo. Work closely with MarTech and use these tools to uncover opportunities for enhancing business line workflows while developing strategic marketing initiatives.
Marketing collateral development:
Maintain best practices when creating impactful assets across digital and traditional marketing formats.
Retention Strategies:
Design automated retention campaigns using data-driven insights, collaborating across teams to scale campaign implementation. Including and not limited to product and business-line cross-sell and upsell campaigns.
Activation campaigns:
Spearhead the continuous optimization of activation campaigns, collaborating with Marketing Technology and Sales teams to scale campaigns and use insights from marketing programs to refine activation processes.
Cross-functional collaboration:
Partner across internal departments such as Marketing Technology, Legal, Sales, external agencies, and champion collaborative marketing workstreams.
Data-driven insights:
Develop marketing dashboards for key business lines, using data storytelling to analyze and present insights that enhance marketing awareness, improve adoption rates, and guide strategic decision-making.
Project and program management:
Lead key business initiatives by designing scalable marketing programs that support sales and customer success teams. Foster collaboration across the bank, delivering tailored strategies to effectively support SMB and Mid-Market customer bases.
Compliance and best practices:
Ensure adherence to strict financial institution compliance standards, including risk guidelines and approval processes.
Basic Qualifications
Bachelor's degree, or equivalent work experience
Eight or more years of experience in marketing or related field
Preferred Skills/Experience
6 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
6+ years or more of email campaign execution and development, marketing campaign planning, implantation and tracking, project management skills preferably in the Financial Industry
Previously history of working in a high-performing marketing team
Exceptional organizational skills and ability to handle multiple projects at the same time
A strong track record of executing effective product launches and growth marketing campaigns across multiple product lines and channels.
A proven ability to influence and lead cross-functional teams to meet common goals and objectives.
Goal oriented, creative, highly collaborative, and a comfort working closely with a variety of different functions to achieve your goals.
An ability to manage and plan at both the strategic and operational levels, and to consistently meet or exceed planned objectives
Exceptional written and verbal communication skills. This role demands someone who is gifted in their ability to use the spoken and written words to communicate effectively with all stakeholders.
Must be proficient in Marketing Cloud (and/or similar marketing automation platforms), Salesforce, and other digital marketing tool experience a plus
This role is preferably (but not limited to) Central time zone Chicago IL, Atlanta GA, San Francisco CA
If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to disability accommodations for applicants.
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
E-Verify U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $117,725.00 - $138,500.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
#J-18808-Ljbffr