Sr. Marketing Mgr, Downstream Marketing Job at USA Jobs in Madison

Senior Marketing Manager, NeuWave

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity.

The Senior Marketing Manager, NeuWave is responsible for the creation, execution and oversight of the marketing strategies that will maximize customer value, market competitiveness and deliver business objectives for the NeuWave platform. The NeuWave platform offers intriguing opportunities within Ethicon to gain experience in the digital, artificial intelligence, and capital equipment fields as well as additional physician specialties including interventional radiologists and interventional oncologists. Working with other marketing colleagues on the team, the individual will be responsible for driving alignment and execution of cross functional partners to these plans and tactics. Other responsibilities include, but are not limited to:

• US commercial lead for the platform, working closely with Global Strategic Marketing partners to shape the future growth plans/market creation of the platform/category
• Lead the successful launch of new products to the marketplace with a clear selling strategy and role in the portfolio
• Deliver on sales and forecasts based on brand strategy, marketing programs and corporate operational objectives.
• Create and execute promotional programs (including advertising, digital)
• Work across all elements of the marketing mix and use appropriate channels of communication (brand strategy, marketing planning and execution, pricing, launch excellence, procedural selling)
• Lead KOL advisory management and key society relationships
• Partner closely with field sales leadership and critical internal stakeholders including Global Business Insights, Strategic Customer Group, Commercial Operations, Global Education Solutions, HEMA, Convention Management, and all support functions (IT, Finance, HR) to develop and execute defined Business Plan.
• Monitor and control budget to access promotional effectiveness.
• Ensure applicable company compliance with all relevant country and regional requirements, company regulations, policies and procedures.

Qualifications:

• A minimum of a bachelor's degree is required; MBA preferred
• A minimum of 5-year's combined medical device experience in the following areas is required: marketing, sales, commercial education, professional education.
• Demonstrated clinical and anatomical knowledge of surgical and/or interventional procedures is required.
• Interventional radiology, laparoscopic surgery, and/or capital equipment experience is preferred.
• Strategic thinking, sound business acumen, and creative problem solving is required
• Demonstrated ability to deliver customer-defined business solutions is required
• Ability to communicate complex technology to non-technical audience is required
• Ability to influence across a matrixed organization is required
• Up to 25% overnight travel is required

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants' needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via

https://www.jnj.com/contact-us/careers

, internal employees contact AskGS to be directed to your accommodation resource.

Required Skills:

Preferred Skills:

Brand Positioning Strategy, Commercial Awareness, Competitive Landscape Analysis, Consulting, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Digital Metrics, Execution Focus, Financial Analysis, Marketing Policies and Procedures, Market Research, Organizing, Process Improvements, Program Management, Sales Channels, Tactical Planning, Technical Credibility, Technologically Savvy, Trade Marketing