Social Media Content Specialist Job at Promote Project in San Francisco

Social Media Content Specialist

Location: Remote (U.S.-based)

Description: The Social Media Content Specialist is a creative self‑starter on the Social Team, reporting to the Head of Social. This role focuses on conceiving, creating, editing, and publishing high‑quality, platform‑native content that brings the AllTrails brand to life and inspires people to share it across social channels.

What You’ll Be Doing

• Concepting, creating, and editing platform‑native social content, with a primary focus on Instagram and TikTok
• Developing and executing the social content calendar, ensuring timely, on‑brand, and culturally relevant publishing
• Spotting, adapting, and experimenting with trends, formats, and cultural moments in ways that feel natural to AllTrails
• Writing clear, engaging captions and short‑form copy that sounds human, inviting, and unmistakably on‑brand
• Collaborating closely with designers, marketers, and cross‑functional partners to bring campaigns, launches, and key moments to life
• Incorporating UGC and community insights into content in partnership with the Community Manager
• Tracking content performance to understand what resonates, and using those insights to continually evolve our social approach

What Success Looks Like

• Conversation‑worthy content that sparks engagement and inspires people to join in
• Strong, competitive engagement rates across formats and platforms
• Fast, responsive execution that keeps AllTrails relevant and timely

Who You Are

• 1–3 years of experience creating content for social media platforms
• Chronically online in the best way — you know what’s trending, what’s tired, and what’s worth jumping into
• Overflowing with ideas for telling AllTrails‑relevant stories through social
• Strong understanding of short‑form video and platform‑native storytelling
• Detail‑oriented, organized, and comfortable moving quickly in a fast‑paced environment
• Collaborative, curious, and eager to learn and grow
• Passionate about social media, digital culture, and the outdoors
• You enjoy experimenting, learning from what works (and what doesn’t), and doing it all with a sense of humor

Our Commitment to You

• Competitive and equitable compensation, inclusive of equity and performance‑based bonuses
• Comprehensive health, dental, and vision coverage
• Unlimited PTO and flexible parental leave policies
• Remote work stipend to design a comfortable and productive home office
• Annual continuing education budget
• Exclusive discounts on subscriptions and merchandise for you and your friends & family
• Authentic investment in you as a human being and a professional
• Trail Days: One dedicated day per month to get outside, use our services, and provide feedback

$100,000 - $120,000 a year. This range represents our good faith estimate for a successful candidate’s starting base salary. Final offers are determined by a blend of factors including specialized skills, experience, and relevant credentials. In addition to base pay, the total rewards package includes an equity stake in the company and a performance‑based bonus program.

Nature celebrates you just the way you are and so do we! AllTrails is passionate about nurturing an inclusive workplace that values diversity in background, age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective. We’re focused on creating an environment where everyone can do their best work and thrive.

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