U.S. Bank
Vice President, Product Marketing – Enterprise
U.S. Bank, Cincinnati, Ohio, United States, 45208
Vice President, Product Marketing – Enterprise
Job Description
Act as the strategic link between market, customers, and internal teams: Lead a small team of product marketers to define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross-functional alignment for Enterprise segments.
Conduct market and customer insights research: Lead market research, competitive analysis, and voice-of-customer initiatives to inform product strategy. Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP). Translate insights into product requirements and positioning opportunities.
Develop positioning, messaging, and value proposition: Create the product’s core narrative and differentiated value proposition. Build messaging frameworks and product stories for sales, marketing, partners, and executives. Ensure consistency of messaging across all customer-facing channels.
Lead marketing strategy and activation: Own marketing planning and activation for product launches and enhancements. Define target segments, pricing/packaging inputs, and readiness criteria. Develop marketing strategies that drive engagement and pipeline contribution.
Drive sales enablement and content development: Develop sales playbooks, battle cards, demo scripts, and objection-handling guides. Build sales content and training to communicate product value and differentiation. Partner with Content Marketing to ensure alignment with integrated campaigns.
Support demand generation and adoption programs: Collaborate with Enterprise & SMB Marketing, Operations & Digital Marketing, Channel Marketing, and Events teams to build programs aligned with product goals. Support cross-sell, upsell, retention, and adoption initiatives. Track product/feature usage and inform lifecycle marketing strategies.
Monitor performance and provide feedback: Track product performance, pipeline impact, and campaign effectiveness. Feed customer and market insights back into product roadmap decisions. Develop customer testimonials and case studies to support sales and marketing efforts.
Basic Qualifications
Bachelor's degree, or equivalent work experience
10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
12+ years of experience in product marketing or related roles with proven ability to deliver results
Deep understanding of Retail & Services market dynamics and customer needs
Strong organizational, interpersonal, and team-building skills
Excellent verbal, written, and presentation skills
Ability to manage multiple projects on time and on budget
Familiarity with marketing technology platforms and analytics tools
MBA or equivalent markers of high achievement are a plus
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Seniority Level Executive
Employment Type Full-time
Job Function Product Management and Marketing
Industries Banking
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $139,230.00 - $163,800.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
#J-18808-Ljbffr
Act as the strategic link between market, customers, and internal teams: Lead a small team of product marketers to define product value, drive adoption, and enable revenue growth through insights, messaging, marketing activation strategy, and cross-functional alignment for Enterprise segments.
Conduct market and customer insights research: Lead market research, competitive analysis, and voice-of-customer initiatives to inform product strategy. Identify buyer personas, customer pain points, use cases, and ideal customer profiles (ICP). Translate insights into product requirements and positioning opportunities.
Develop positioning, messaging, and value proposition: Create the product’s core narrative and differentiated value proposition. Build messaging frameworks and product stories for sales, marketing, partners, and executives. Ensure consistency of messaging across all customer-facing channels.
Lead marketing strategy and activation: Own marketing planning and activation for product launches and enhancements. Define target segments, pricing/packaging inputs, and readiness criteria. Develop marketing strategies that drive engagement and pipeline contribution.
Drive sales enablement and content development: Develop sales playbooks, battle cards, demo scripts, and objection-handling guides. Build sales content and training to communicate product value and differentiation. Partner with Content Marketing to ensure alignment with integrated campaigns.
Support demand generation and adoption programs: Collaborate with Enterprise & SMB Marketing, Operations & Digital Marketing, Channel Marketing, and Events teams to build programs aligned with product goals. Support cross-sell, upsell, retention, and adoption initiatives. Track product/feature usage and inform lifecycle marketing strategies.
Monitor performance and provide feedback: Track product performance, pipeline impact, and campaign effectiveness. Feed customer and market insights back into product roadmap decisions. Develop customer testimonials and case studies to support sales and marketing efforts.
Basic Qualifications
Bachelor's degree, or equivalent work experience
10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results
Preferred Skills/Experience
12+ years of experience in product marketing or related roles with proven ability to deliver results
Deep understanding of Retail & Services market dynamics and customer needs
Strong organizational, interpersonal, and team-building skills
Excellent verbal, written, and presentation skills
Ability to manage multiple projects on time and on budget
Familiarity with marketing technology platforms and analytics tools
MBA or equivalent markers of high achievement are a plus
Benefits
Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Seniority Level Executive
Employment Type Full-time
Job Function Product Management and Marketing
Industries Banking
U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.
U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $139,230.00 - $163,800.00
U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.
Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.
Posting may be closed earlier due to high volume of applicants.
#J-18808-Ljbffr