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Activate Talent

41048474119 - Media Buyer

Activate Talent, Austin, Texas, us, 78716

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Media Buyer This client is a results-driven digital marketing agency specializing in performance marketing, paid media, and strategic growth campaigns for diverse brands. They combine data-driven insights, creativity, and innovation to deliver measurable ROI for our clients.

We are seeking a highly analytical and strategic Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple digital channels. The ideal candidate thrives on data, understands audience targeting, and has a proven track record of scaling ad spend profitably.

Key responsibilities include :

Develop and manage paid media campaigns across platforms such as Meta (Facebook / Instagram), Google Ads, TikTok, and emerging ad networks.

Conduct in-depth market research, competitive analysis, and audience segmentation to inform ad strategy.

Allocate and manage budgets, ensuring campaigns meet or exceed KPIs (ROAS, CPA, CTR, etc.).

Monitor campaign performance daily, making data-driven optimizations to improve ROI.

Collaborate with creative teams to test ad creatives, messaging, and landing pages for maximum conversion impact.

Provide clear and concise reporting on campaign performance and actionable insights to clients and internal teams.

Stay updated on industry trends, platform updates, and best practices in digital advertising.

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