41048474119 - Media Buyer Job at Activate Talent in Austin

Media Buyer

This client is a results-driven digital marketing agency specializing in performance marketing, paid media, and strategic growth campaigns for diverse brands. They combine data-driven insights, creativity, and innovation to deliver measurable ROI for our clients.

We are seeking a highly analytical and strategic Media Buyer to plan, execute, and optimize paid advertising campaigns across multiple digital channels. The ideal candidate thrives on data, understands audience targeting, and has a proven track record of scaling ad spend profitably.

Key responsibilities include :

• Develop and manage paid media campaigns across platforms such as Meta (Facebook / Instagram), Google Ads, TikTok, and emerging ad networks.
• Conduct in-depth market research, competitive analysis, and audience segmentation to inform ad strategy.
• Allocate and manage budgets, ensuring campaigns meet or exceed KPIs (ROAS, CPA, CTR, etc.).
• Monitor campaign performance daily, making data-driven optimizations to improve ROI.
• Collaborate with creative teams to test ad creatives, messaging, and landing pages for maximum conversion impact.
• Provide clear and concise reporting on campaign performance and actionable insights to clients and internal teams.
• Stay updated on industry trends, platform updates, and best practices in digital advertising.