Total Extended Care Services
The Clinical Marketing Liaison serves as the primary relationship builder between Michigan Sports and Spine Center and referral partners, including physicians, surgeons, hospitals, therapy providers, and community organizations. This role blends clinical understanding with strategic outreach to educate partners on services, strengthen referral pipelines, and ensure seamless coordination between external stakeholders and internal clinical teams.
The ideal candidate is clinically knowledgeable, highly professional, relationship-oriented, and results-driven, with the ability to communicate complex clinical services in a clear, compelling manner.
Key Responsibilities Referral & Relationship Management
Develop, maintain, and grow relationships with referring providers, clinics, hospitals, therapy groups, and community partners
Serve as the primary point of contact for referral sources, ensuring timely communication and follow-up
Conduct regular in-person and virtual visits to referral partners to educate on services and clinical outcomes
Clinical Education & Marketing
Educate referral partners on Michigan Sports and Spine Center's services, providers, treatment pathways, and patient benefits
Present clinical programs, outcomes, and differentiators in a professional, compliant manner
Support launch of new services, providers, or locations through targeted outreach initiatives
Care Coordination Support
Act as a liaison between referral sources and internal clinical teams to support smooth transitions of care
Assist with referral troubleshooting, scheduling coordination, and communication gaps as neededEnsure referral partners understand workflows, documentation requirements, and points of contact
Strategic Growth & Reporting
Identify market opportunities, referral trends, and growth opportunities within assigned territory
Track outreach activity, referral volume, and relationship engagement metrics
Provide regular reports and insights to leadership regarding market feedback and growth performance
Compliance & Professional Standards
Ensure all marketing and outreach activities comply with HIPAA, Stark Law, and healthcare marketing regulations
Maintain professional conduct that reflects the mission, values, and reputation of the organization
Qualifications Required
Clinical background preferred (e.g., Athletic Trainer, Medical Assistant, Physical Therapy Assistant, Nurse, or similar) OR strong healthcare marketing/referral experience
Minimum 2 years of experience in healthcare outreach, clinical liaison, or provider relations
Strong understanding of musculoskeletal, orthopedic, pain management, or spine services preferred
Excellent interpersonal, communication, and presentation skills
Ability to build trust and credibility with clinical and administrative stakeholders
Strong organizational skills with the ability to manage a territory independently
Preferred
Experience working with orthopedic practices, therapy providers, hospitals, or physician groups
Familiarity with referral workflows, EMRs, and healthcare operations
Sales or business development experience in a healthcare setting
Skills & Competencies
Relationship building and strategic networking
Clinical communication and education
Professional presentation and public speaking
Time management and territory planning
Problem-solving and follow-through
Data tracking and reporting
Physical & Travel Requirements
Regular local travel to referral partner locations
Ability to attend meetings, presentations, and community events
Prolonged periods of sitting, standing, and driving as required
Why Join Michigan Sports and Spine Center?
Mission-driven, patient-focused care model
Collaborative clinical and administrative team environment
Opportunity to directly impact patient access and quality of care
Growth-oriented organization with expanding services
#J-18808-Ljbffr
The ideal candidate is clinically knowledgeable, highly professional, relationship-oriented, and results-driven, with the ability to communicate complex clinical services in a clear, compelling manner.
Key Responsibilities Referral & Relationship Management
Develop, maintain, and grow relationships with referring providers, clinics, hospitals, therapy groups, and community partners
Serve as the primary point of contact for referral sources, ensuring timely communication and follow-up
Conduct regular in-person and virtual visits to referral partners to educate on services and clinical outcomes
Clinical Education & Marketing
Educate referral partners on Michigan Sports and Spine Center's services, providers, treatment pathways, and patient benefits
Present clinical programs, outcomes, and differentiators in a professional, compliant manner
Support launch of new services, providers, or locations through targeted outreach initiatives
Care Coordination Support
Act as a liaison between referral sources and internal clinical teams to support smooth transitions of care
Assist with referral troubleshooting, scheduling coordination, and communication gaps as neededEnsure referral partners understand workflows, documentation requirements, and points of contact
Strategic Growth & Reporting
Identify market opportunities, referral trends, and growth opportunities within assigned territory
Track outreach activity, referral volume, and relationship engagement metrics
Provide regular reports and insights to leadership regarding market feedback and growth performance
Compliance & Professional Standards
Ensure all marketing and outreach activities comply with HIPAA, Stark Law, and healthcare marketing regulations
Maintain professional conduct that reflects the mission, values, and reputation of the organization
Qualifications Required
Clinical background preferred (e.g., Athletic Trainer, Medical Assistant, Physical Therapy Assistant, Nurse, or similar) OR strong healthcare marketing/referral experience
Minimum 2 years of experience in healthcare outreach, clinical liaison, or provider relations
Strong understanding of musculoskeletal, orthopedic, pain management, or spine services preferred
Excellent interpersonal, communication, and presentation skills
Ability to build trust and credibility with clinical and administrative stakeholders
Strong organizational skills with the ability to manage a territory independently
Preferred
Experience working with orthopedic practices, therapy providers, hospitals, or physician groups
Familiarity with referral workflows, EMRs, and healthcare operations
Sales or business development experience in a healthcare setting
Skills & Competencies
Relationship building and strategic networking
Clinical communication and education
Professional presentation and public speaking
Time management and territory planning
Problem-solving and follow-through
Data tracking and reporting
Physical & Travel Requirements
Regular local travel to referral partner locations
Ability to attend meetings, presentations, and community events
Prolonged periods of sitting, standing, and driving as required
Why Join Michigan Sports and Spine Center?
Mission-driven, patient-focused care model
Collaborative clinical and administrative team environment
Opportunity to directly impact patient access and quality of care
Growth-oriented organization with expanding services
#J-18808-Ljbffr