University of South Carolina
Graduate Assistant for Athletic Marketing and Revenue Generation
University of South Carolina, Spartanburg, South Carolina, United States, 29302
Graduate Assistant for Athletic Marketing and Revenue Generation
Posting Number: STU00013PO25
Location: USC Upstate, Spartanburg, SC
Desired Start Date: 08/01/2025
Under the direction of the Assistant Athletic Director for Marketing and Revenue Generation, this position will support and implement strategies toward maximizing fan attendance, ticketing and sponsorship revenue for USC Upstate athletics and its 13 sport programs.
At USC Upstate, we strive to provide an individualized and broad graduate assistantship experience. The overall goal of the graduate assistantship program is to gain knowledge and experience through opportunities so that upon graduation, an individual is ready to move into a full‑time position within the field of collegiate athletics administration.
Essential Job Functions
Lead marketing, promotional and game presentation effort for assigned sports
Serve as secondary marketing and group ticket contact for men’s and women’s basketball
Assist with corporate partnership prospecting, proposals and stewardship under the direction of the Sr. Associate AD for External Operations
Identify and implement grassroots marketing activities on-campus and around Spartanburg
Research and identify innovative concepts to enhance fan engagement and revenue generation
Assist with planning and execution of non‑game day events such as Morgan Square Madness, Sparty Awards, Sparty’s Ball, Fox Sports 98.3 FM Upstate Takeover Day and Hall of Fame Induction
Assist in training, scheduling and supervision of undergraduate student workers for assigned sports
Assist in managing USC Upstate’s presence at community events, including mascot appearances and Sparty’s Kids Club
Other duties as assigned by the Assistant Athletic Director for Marketing and Fan Experience or the Sr. Associate Athletic Director for External Operations
Qualifications Minimum Qualifications
Acceptance into the Master of Science in Sport and Entertainment Management (MSEM) program at the University of South Carolina, Columbia or the Business Analytics Master’s program at USC Upstate
Acceptance as a graduate student to assume the graduate assistant position
Ability to interact effectively with student‑athletes, colleagues, coaches and supporters
Ability to work independently and as part of a team
Attention to detail
Successful background check
Preferred Qualifications
Bachelor’s degree in a related field of study (marketing, communications, sports management)
Previous experience in intercollegiate athletics or professional sports franchises
Skills / Knowledge / Abilities
Prompt and regular attendance
Availability to work nights and weekend hours as defined by the schedule
Adherence to all USC Upstate, Big South Conference and NCAA rules and regulations
Comfort with juggling multiple tasks
Excellent written and oral communication skills
Compensation
Stipend of $1,000 per month for a 10‑month academic year, with the possibility of a summer appointment
Out‑of‑state tuition waiver, if applicable (valued at approximately $12,000 to $16,000 per year depending on hours)
Candidate responsible for in‑state tuition and related fees, approximately $10,300 to $14,000 per year depending on hours
Application Requirements Required Documents:
Resume
Optional Documents:
Cover Letter
List of References and Contact Information
EEO Statement The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV /AIDs status, military status, national origin, pregnancy (false pregnancy, termination, childbirth, recovery or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other basis under federal, state, local law, or regulations.
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Under the direction of the Assistant Athletic Director for Marketing and Revenue Generation, this position will support and implement strategies toward maximizing fan attendance, ticketing and sponsorship revenue for USC Upstate athletics and its 13 sport programs.
At USC Upstate, we strive to provide an individualized and broad graduate assistantship experience. The overall goal of the graduate assistantship program is to gain knowledge and experience through opportunities so that upon graduation, an individual is ready to move into a full‑time position within the field of collegiate athletics administration.
Essential Job Functions
Lead marketing, promotional and game presentation effort for assigned sports
Serve as secondary marketing and group ticket contact for men’s and women’s basketball
Assist with corporate partnership prospecting, proposals and stewardship under the direction of the Sr. Associate AD for External Operations
Identify and implement grassroots marketing activities on-campus and around Spartanburg
Research and identify innovative concepts to enhance fan engagement and revenue generation
Assist with planning and execution of non‑game day events such as Morgan Square Madness, Sparty Awards, Sparty’s Ball, Fox Sports 98.3 FM Upstate Takeover Day and Hall of Fame Induction
Assist in training, scheduling and supervision of undergraduate student workers for assigned sports
Assist in managing USC Upstate’s presence at community events, including mascot appearances and Sparty’s Kids Club
Other duties as assigned by the Assistant Athletic Director for Marketing and Fan Experience or the Sr. Associate Athletic Director for External Operations
Qualifications Minimum Qualifications
Acceptance into the Master of Science in Sport and Entertainment Management (MSEM) program at the University of South Carolina, Columbia or the Business Analytics Master’s program at USC Upstate
Acceptance as a graduate student to assume the graduate assistant position
Ability to interact effectively with student‑athletes, colleagues, coaches and supporters
Ability to work independently and as part of a team
Attention to detail
Successful background check
Preferred Qualifications
Bachelor’s degree in a related field of study (marketing, communications, sports management)
Previous experience in intercollegiate athletics or professional sports franchises
Skills / Knowledge / Abilities
Prompt and regular attendance
Availability to work nights and weekend hours as defined by the schedule
Adherence to all USC Upstate, Big South Conference and NCAA rules and regulations
Comfort with juggling multiple tasks
Excellent written and oral communication skills
Compensation
Stipend of $1,000 per month for a 10‑month academic year, with the possibility of a summer appointment
Out‑of‑state tuition waiver, if applicable (valued at approximately $12,000 to $16,000 per year depending on hours)
Candidate responsible for in‑state tuition and related fees, approximately $10,300 to $14,000 per year depending on hours
Application Requirements Required Documents:
Resume
Optional Documents:
Cover Letter
List of References and Contact Information
EEO Statement The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV /AIDs status, military status, national origin, pregnancy (false pregnancy, termination, childbirth, recovery or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other basis under federal, state, local law, or regulations.
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