CoStar Group, Inc.
Sales Enablement Product Marketing Manager, LoopNet
CoStar Group, Inc., Richmond, Virginia, United States, 23214
CoStar Group – Company Overview
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. With over 35 years of experience, we deliver unique and valuable offerings and are committed to continuous innovation. Job Title
Sales Enablement Product Marketing Manager, LoopNet Job Description
Do you believe in the power of a marketing‑enabled sales force? At LoopNet, the world’s biggest commercial real estate marketplace, our sales team spends thousands of hours a month in market, meeting with prospects and customers. Marketing sets the stage for how we tell our product value story in compelling new ways to key audiences, and then provides the collaborative support to help our sales team drive the best possible outcomes. This role empowers the sales team to perform at their highest potential by ensuring that every seller has the right content, tools and training to connect and communicate the value LoopNet creates for prospects and customers. Responsibilities
Create, maintain and update sales collateral such as pitch decks, one‑pagers, brochures, scripts, battlecards, playbooks, email templates and case studies. Review new product or feature updates and translate them into value‑add sales talking points. Align with marketing on upcoming campaigns and adapt assets for sales usage. Collaborate with sales leadership and training teams to host or prepare for sales training sessions and coaching calls. Ensure compliance with prescribed materials and playbooks, working with sales managers to ensure salespeople use the latest material. Analyze the impact of marketing materials and interactions on prospect engagement, win rates, deal cycle, contract value and retention. Conduct ride‑alongs and review call recordings to understand how enablement materials are performing in the field, identify opportunities and craft adjustments to enablement strategies based on performance impact and sales team feedback. Manage a portfolio of sales enablement initiatives, developing and growing a small but mighty team of sales enablement focused marketers. Experience
Bachelor’s degree from an accredited, in‑person university or college. Track record of commitment to prior employers. 5+ years of relevant marketing experience where sales enablement was a core feature of the position, ideally at a real estate, technology or advertising product business. At least 2 years of people leadership or management experience. Sales‑oriented content development and storytelling skills – prior sales experience is a plus. Sales training and coaching expertise – either hands‑on or in collaboration with sales trainers or coaches. Skills
Strategic thinker focused on aligning sales and marketing goals. Strong analytical mindset with a data‑first approach to measuring performance. Excellent organizational skills and an intuitive understanding of how to prioritize tasks and get things done quickly and productively. Excellent communication skills, including comfort speaking up and asking questions to ensure clarity of brief. Strong change‑management skills with demonstrable experience rolling out new initiatives where internal stakeholders needed to be bought in. Mindset
Customer‑centric mindset, instinctive understanding of buying journeys and decisions. Professional and collaborative, able to interact effectively with teammates and stakeholders at all levels of seniority. Tools
Strong working knowledge of PowerPoint and other presentation tools. Proficiency with sales enablement and project management tools (e.g., Gong, Monday.com). Interest and emerging competency for using AI tools (e.g., MS Co‑Pilot) to augment work and enable greater productivity and marketing performance. What’s in it for you?
We offer generous compensation and performance‑based incentives, internal training and tuition reimbursement. Our benefits package includes: Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal and supplementary insurance Virtual and in‑person mental health counseling services for individuals and families Commuter and parking benefits 401(k) retirement plan with matching contributions Employee stock purchase plan Paid time off On‑site fitness center and/or reimbursed fitness center membership costs (location dependent) Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups Complimentary gourmet coffee, tea, hot chocolate, fresh fruit and other healthy snacks CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics and online marketplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender (or gender identity), sexual orientation, national origin, genetics, disability, age or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by calling 1‑855‑840‑1715 or emailing recruiting@costargroup.com.
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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives. With over 35 years of experience, we deliver unique and valuable offerings and are committed to continuous innovation. Job Title
Sales Enablement Product Marketing Manager, LoopNet Job Description
Do you believe in the power of a marketing‑enabled sales force? At LoopNet, the world’s biggest commercial real estate marketplace, our sales team spends thousands of hours a month in market, meeting with prospects and customers. Marketing sets the stage for how we tell our product value story in compelling new ways to key audiences, and then provides the collaborative support to help our sales team drive the best possible outcomes. This role empowers the sales team to perform at their highest potential by ensuring that every seller has the right content, tools and training to connect and communicate the value LoopNet creates for prospects and customers. Responsibilities
Create, maintain and update sales collateral such as pitch decks, one‑pagers, brochures, scripts, battlecards, playbooks, email templates and case studies. Review new product or feature updates and translate them into value‑add sales talking points. Align with marketing on upcoming campaigns and adapt assets for sales usage. Collaborate with sales leadership and training teams to host or prepare for sales training sessions and coaching calls. Ensure compliance with prescribed materials and playbooks, working with sales managers to ensure salespeople use the latest material. Analyze the impact of marketing materials and interactions on prospect engagement, win rates, deal cycle, contract value and retention. Conduct ride‑alongs and review call recordings to understand how enablement materials are performing in the field, identify opportunities and craft adjustments to enablement strategies based on performance impact and sales team feedback. Manage a portfolio of sales enablement initiatives, developing and growing a small but mighty team of sales enablement focused marketers. Experience
Bachelor’s degree from an accredited, in‑person university or college. Track record of commitment to prior employers. 5+ years of relevant marketing experience where sales enablement was a core feature of the position, ideally at a real estate, technology or advertising product business. At least 2 years of people leadership or management experience. Sales‑oriented content development and storytelling skills – prior sales experience is a plus. Sales training and coaching expertise – either hands‑on or in collaboration with sales trainers or coaches. Skills
Strategic thinker focused on aligning sales and marketing goals. Strong analytical mindset with a data‑first approach to measuring performance. Excellent organizational skills and an intuitive understanding of how to prioritize tasks and get things done quickly and productively. Excellent communication skills, including comfort speaking up and asking questions to ensure clarity of brief. Strong change‑management skills with demonstrable experience rolling out new initiatives where internal stakeholders needed to be bought in. Mindset
Customer‑centric mindset, instinctive understanding of buying journeys and decisions. Professional and collaborative, able to interact effectively with teammates and stakeholders at all levels of seniority. Tools
Strong working knowledge of PowerPoint and other presentation tools. Proficiency with sales enablement and project management tools (e.g., Gong, Monday.com). Interest and emerging competency for using AI tools (e.g., MS Co‑Pilot) to augment work and enable greater productivity and marketing performance. What’s in it for you?
We offer generous compensation and performance‑based incentives, internal training and tuition reimbursement. Our benefits package includes: Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal and supplementary insurance Virtual and in‑person mental health counseling services for individuals and families Commuter and parking benefits 401(k) retirement plan with matching contributions Employee stock purchase plan Paid time off On‑site fitness center and/or reimbursed fitness center membership costs (location dependent) Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups Complimentary gourmet coffee, tea, hot chocolate, fresh fruit and other healthy snacks CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing. CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics and online marketplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender (or gender identity), sexual orientation, national origin, genetics, disability, age or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation by calling 1‑855‑840‑1715 or emailing recruiting@costargroup.com.
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