BrainWorks
Are you a hands‑on marketer who enjoys owning retail media and bringing digital strategies to life? Our client, an iconic, household‑name brand in the better‑for‑you space, is seeking an
Omnichannel Marketing Manager
to execute and optimize digital and in‑store marketing programs across key retail partners. This role will focus primarily on digital and retail media execution, while complementing those efforts with impactful in‑store activations, serving as a key driver of shopper engagement and conversion across the retail landscape.
Responsibilities Include:
Plan and execute omnichannel marketing campaigns across digital and in‑store channels
Directly manage retail media networks, including activation, optimization, and performance reporting
Lead in‑store marketing initiatives that align with broader digital strategies
Support omnichannel programs across many key retailers
Manage a multi‑million‑dollar marketing budget and track performance against KPIs
Partner cross‑functionally with Sales, Brand, and internal stakeholders to support business objectives
Ideal Candidate Will Have:
Bachelor’s degree in marketing or other business‑related field with 5+ years of experience in marketing
2+ years of experience within CPG, ideally with an emerging or high‑growth brand
Hands‑on experience managing digital campaigns and retail media programs
Experience owning retail media execution internally rather than solely through agencies
Exposure to shopper or in‑store marketing is a plus
Budget management experience or comfort managing a few million dollars in spend
Strong organizational, analytical, and communication skills
Location: Indianapolis, IN
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Omnichannel Marketing Manager
to execute and optimize digital and in‑store marketing programs across key retail partners. This role will focus primarily on digital and retail media execution, while complementing those efforts with impactful in‑store activations, serving as a key driver of shopper engagement and conversion across the retail landscape.
Responsibilities Include:
Plan and execute omnichannel marketing campaigns across digital and in‑store channels
Directly manage retail media networks, including activation, optimization, and performance reporting
Lead in‑store marketing initiatives that align with broader digital strategies
Support omnichannel programs across many key retailers
Manage a multi‑million‑dollar marketing budget and track performance against KPIs
Partner cross‑functionally with Sales, Brand, and internal stakeholders to support business objectives
Ideal Candidate Will Have:
Bachelor’s degree in marketing or other business‑related field with 5+ years of experience in marketing
2+ years of experience within CPG, ideally with an emerging or high‑growth brand
Hands‑on experience managing digital campaigns and retail media programs
Experience owning retail media execution internally rather than solely through agencies
Exposure to shopper or in‑store marketing is a plus
Budget management experience or comfort managing a few million dollars in spend
Strong organizational, analytical, and communication skills
Location: Indianapolis, IN
#J-18808-Ljbffr