SalaryGuide
Field Marketing Specialist - Saint Louis, MO (Hybrid)
SalaryGuide, Saint Louis, Missouri, United States, 63146
Responsibilities
Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth) Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement Providing issue resolution and one-on-one assistance to agents as needed Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics. Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success Preparing personalized recruiting presentations as requested for VIP agents and participating in the presentation with the branch manager Working with the creative team to create and manage local recruiting and ad campaigns Attending and participating in regional marketing meetings and/or training sessions Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity Submitting consistent competitive intelligence samples to the recruiting intelligence portal Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards Requirements
Travel Requirements: Ability to, and an environment conducive for, work from home a day or two a week Weekly local travel to multiple assigned offices throughout St. Louis 2+ years of experience in marketing, creative agency, or communications (field marketing preferred) Real estate industry experience a plus Proficiency in Microsoft Office and ability to learn new tools quickly Basic knowledge of paid social media campaign development Strong presentation, writing and public-speaking skills Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure Strong project management and organizational skills Prior CRM integration experience Experience working effectively within a multi-functional and multi-location environment
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Working with branch managers and leadership to identify and prioritize agents who need strategic marketing and brand support Consulting with agents on personal marketing strategies, through group and individual sessions, while showcasing our Core 4 (agent production, coaching, culture and helping them build personal wealth) Helping real estate sales agents create a digital marketing strategy using social media (organic and paid advertising), building an impactful online profile, and promoting their online customer testimonials Conducting an annual review of agents’ “digital scorecard” to measure their online presence and identify opportunities for improvement Providing issue resolution and one-on-one assistance to agents as needed Preparing a monthly calendar of educational and training opportunities and promoting/presenting marketing workshops in-office and online on multiple marketing related topics. Supporting multiple offices in the region by attending and presenting at group and one-on-one meetings, assisting with awards and recognition initiatives, and representing offices in community outreach and company charitable events Reaching out to and assisting office staff with newly affiliated real estate agents in getting onboarded and set up for success Preparing personalized recruiting presentations as requested for VIP agents and participating in the presentation with the branch manager Working with the creative team to create and manage local recruiting and ad campaigns Attending and participating in regional marketing meetings and/or training sessions Communicating regularly with the Field Marketing Manager and local leadership on key initiatives, challenges, and regional activity Submitting consistent competitive intelligence samples to the recruiting intelligence portal Staying on top of quality issues, rules, industry regulations and protocols related to marketing, such as acceptable Fair Housing language; national, state and local Association of REALTORS® requirements; MLS and all Coldwell Banker identity standards Requirements
Travel Requirements: Ability to, and an environment conducive for, work from home a day or two a week Weekly local travel to multiple assigned offices throughout St. Louis 2+ years of experience in marketing, creative agency, or communications (field marketing preferred) Real estate industry experience a plus Proficiency in Microsoft Office and ability to learn new tools quickly Basic knowledge of paid social media campaign development Strong presentation, writing and public-speaking skills Ability to effectively prioritize work, consistently meet deadlines and follow-up on open items to ensure a timely and acceptable closure Strong project management and organizational skills Prior CRM integration experience Experience working effectively within a multi-functional and multi-location environment
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