Honest Abe Roofing Corporate is hiring: Paid Media Manager in Terre Haute

Benefits:

• Competitive salary
• Dental insurance
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development

Position Summary
We are a nationally recognized homeservices brand seeking an inhouse Paid Media Manager to execute and optimize highimpact acquisition programs across a multilocation franchise network. You will manage daytoday performance on Google (Search/Performance Max), Google Local Services Ads (LSA), and Meta, translating playbooks and strategy into consistent marketlevel results. The ideal candidate brings handson expertise, strong QA discipline, and a builders mindset to help formalize processes, documentation, and automations as we scale.

Essential Duties & Responsibilities

• Campaign Execution & Optimization: Build, launch, and optimize Google Search/PMax, LSA, and Meta campaigns to qualifiedlead and revenue targets; manage negatives, audiences, creative rotation, and valuebased bidding (tCPA/tROAS).
• LSA Operations: Own verification, category setup, coverage mapping, reviewvelocity coordination, dispute/credit workflows, and budget pacing at the market level.
• Tracking & QA: Implement and validate GA4/GTM tags, Enhanced Conversions, Meta CAPI, call tracking, and offline event uploads from CRM; maintain naming conventions and governance.
• Testing & Insights: Run structured A/B tests (offers, hooks, audiences, bidding); document hypotheses, outcomes, and next steps. Produce concise weekly insights and recommendations.
• Creative & CRO Support: Draft ad copy and briefs; collaborate with design/video; manage landing page updates.
• Budget Pacing & Forecasting: Monitor daily pacing within 5%; adjust bids/budgets by market, surface risks, and recommend reallocations.
• Storm Surge Protocols: Execute pre/during/post storm playbooks (copy/geos/budgets); support afterhours monitoring during severe weather windows.
• SpeedtoLead & Call Quality: Track connect, book, and show rates; coordinate with call center and reputation teams to improve outcomes; flag spam/lowintent patterns.
• Documentation: Keep SOPs, checklists, and asset inventories up to date; contribute to a repeatable multimarket operating system.

Minimum Qualifications

• 36+ years managing handson paid media for lead generation (homeservices/franchise preferred).
• Proven wins improving qualified lead volume and CPL via Search/PMax, LSA, and Meta.
• Working fluency in GA4, GTM, Enhanced Conversions, Meta CAPI, call tracking, and offline event ingestion from CRM; comfortable with deduplication basics.
• Strong account hygiene: label/naming discipline, query sculpting, audience frameworks, and test design.
• Excellent copywriting for ads and clear communication of insights; organized, reliable, and detailobsessed.
• BA/BS or equivalent practical experience.

Preferred Qualifications

• Experience with Bing/Nextdoor/YouTube/Waze and light programmatic/CTV coordination.
• Exposure to simple automations (Google Ads scripts, Apps Script, or Python) for pacing/alerts/QA.
• Familiarity with reputation platforms (e.g., Birdeye) and their impact on LSA performance.

Tools & Platforms

• Ads: Google Ads, Meta Ads, Google LSA (plus Bing/Nextdoor/YouTube/Waze as needed)
• Data & Tracking: GA4, GTM, Looker Studio, Enhanced Conversions, Meta CAPI, Offline Events
• Attribution & CX: CallRail (or similar), CRM (AbeConnect or similar), Birdeye (or similar)
• Ops: Asana, Google Chat, Google Workspace, Zapier