TikTok
Marketing Operations Lead, Global Business Marketing
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Responsibilities
About the Team
The Integrated Operations team is responsible for enabling the Global Business Marketing (GBM) team to do impactful work at scale. The department oversees software and marketing automation solutions, budget management, and measurement and reporting infrastructure. The team also helps govern ways of working between global and regional teams and helps to strengthen employee engagement.
We are seeking a strategic and operationally-minded Marketing Operations veteran to lead and evolve the teams, tools, and processes that govern the way GBM operates. This role is essential in driving scalable systems, development and adoption of measurement tools and standards, and facilitating operational alignment across the entire GBM organization. You’ll work cross-functionally with MSO, SMB, and Marketing Leadership to ensure that our systems, data, and processes support revenue growth and customer lifecycle management in a complex B2B environment.
Responsibilities
Systems & Tools
Own the B2B marketing technology stack, including CRM, MAP (e.g. HubSpot), ABM platforms, and analytics tools
Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution
Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking
Measurement & Reporting
Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI
Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units
Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys
Revenue Operations Alignment
Partner closely with Monetization Strategy, Sales Ops, and Business Operations to align on lead management, ABM-strategies, funnel definitions, and contact governance
Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence
Translate GTM strategies into operational workflows that accelerate demand generation and product adoption
Global Localization Management
Lead a high-functioning localization team to support the creation and delivery of regionally relevant content across languages and markets
Ensure speed, scale, and cultural nuance are delivered to meet business needs
Qualifications Minimum Qualifications
Leadership years of experience in B2B marketing operations or general marketing leadership with at least 5+ years in a senior leadership capacity.
Deep understanding of B2B marketing systems, buyer journeys, funnel metrics, and enterprise sales dynamics.
Proven experience leading marketing operations for global teams with complex technology stacks.
Expertise in revenue marketing, ABM and data-driven campaign execution.
Strong cross-functional collaboration skills and ability to influence across Marketing, Sales, and Strategy teams.
Preferred Qualifications
Experience managing centers of excellence and global localization functions is a plus.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people, and we cultivate curiosity, humility, and impact. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to reflect the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at the provided accommodation request link.
Job Information The base salary range for this position in the selected city is $141,000 - $255,600 annually. Compensation may vary outside of this range based on qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that may include discretionary bonuses/incentives and restricted stock units. Benefits may vary by location and include medical, dental, vision, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, paid holidays, sick days, and paid personal time. The company reserves the right to modify these benefits at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants will be considered in accordance with applicable laws, including the Fair Chance Act. Our company evaluates criminal history in relation to job duties where appropriate.
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Responsibilities
About the Team
The Integrated Operations team is responsible for enabling the Global Business Marketing (GBM) team to do impactful work at scale. The department oversees software and marketing automation solutions, budget management, and measurement and reporting infrastructure. The team also helps govern ways of working between global and regional teams and helps to strengthen employee engagement.
We are seeking a strategic and operationally-minded Marketing Operations veteran to lead and evolve the teams, tools, and processes that govern the way GBM operates. This role is essential in driving scalable systems, development and adoption of measurement tools and standards, and facilitating operational alignment across the entire GBM organization. You’ll work cross-functionally with MSO, SMB, and Marketing Leadership to ensure that our systems, data, and processes support revenue growth and customer lifecycle management in a complex B2B environment.
Responsibilities
Systems & Tools
Own the B2B marketing technology stack, including CRM, MAP (e.g. HubSpot), ABM platforms, and analytics tools
Evaluate and implement first-party and third-party solutions that enable segmentation, automation, personalization, and attribution
Ensure integration across marketing and sales systems to support seamless lead and contact capture, campaign execution, and performance tracking
Measurement & Reporting
Lead the B2B marketing analytics function, developing a robust reporting infrastructure to measure pipeline contribution, campaign effectiveness, and ROI
Standardize KPIs, reporting cadences, and dashboards for marketing leaders and stakeholders across regions and business units
Build and evolve attribution models that reflect the complexity of multi-touch B2B buying journeys
Revenue Operations Alignment
Partner closely with Monetization Strategy, Sales Ops, and Business Operations to align on lead management, ABM-strategies, funnel definitions, and contact governance
Drive consistency in lead scoring, routing, lifecycle tracking, and SLA adherence
Translate GTM strategies into operational workflows that accelerate demand generation and product adoption
Global Localization Management
Lead a high-functioning localization team to support the creation and delivery of regionally relevant content across languages and markets
Ensure speed, scale, and cultural nuance are delivered to meet business needs
Qualifications Minimum Qualifications
Leadership years of experience in B2B marketing operations or general marketing leadership with at least 5+ years in a senior leadership capacity.
Deep understanding of B2B marketing systems, buyer journeys, funnel metrics, and enterprise sales dynamics.
Proven experience leading marketing operations for global teams with complex technology stacks.
Expertise in revenue marketing, ABM and data-driven campaign execution.
Strong cross-functional collaboration skills and ability to influence across Marketing, Sales, and Strategy teams.
Preferred Qualifications
Experience managing centers of excellence and global localization functions is a plus.
About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people, and we cultivate curiosity, humility, and impact. Join us.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. We celebrate diverse voices and strive to reflect the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at the provided accommodation request link.
Job Information The base salary range for this position in the selected city is $141,000 - $255,600 annually. Compensation may vary outside of this range based on qualifications, skills, competencies, experience, and location. Base pay is one part of the Total Package that may include discretionary bonuses/incentives and restricted stock units. Benefits may vary by location and include medical, dental, vision, 401(k) with company match, parental leave, disability coverage, life insurance, wellbeing benefits, paid holidays, sick days, and paid personal time. The company reserves the right to modify these benefits at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates: Qualified applicants will be considered in accordance with applicable laws, including the Fair Chance Act. Our company evaluates criminal history in relation to job duties where appropriate.
#J-18808-Ljbffr