Logo
SalaryGuide

Account Specialist, Programmatic

SalaryGuide, New York, New York, us, 10261

Save Job

Responsibilities

Participate in every aspect of the campaign lifecycle after a deal has closed: campaign setup, activation, monitoring, optimization, and reporting. Proactively work with Programmatic Account Managers to service client needs around our Private Marketplace solution: pulling webcams, requesting beauty shots, developing recap reports, solving billing issues, etc. Provide swift programmatic trafficking support to ensure we are maximizing our revenue potential; this includes creative trafficking for both open exchange activity and private deals. Support in the creation of project and campaign-level deliverables across internal and partner stakeholders. Support existing programmatic activity in conjunction with Programmatic Account Managers, analyzing results on a micro (campaign) and macro (business unit) level. Understand all in-house & partner platform UIs and reporting functions; produce ad hoc reporting upon request. Provide hands-on assistance with any escalations as they pertain to ad implementation, creative issues and troubleshooting, ad tagging, third party integrations, inventory and/or campaign delivery discrepancies. Actualize client spend in Salesforce. Requirements

Bachelor’s degree in business, marketing, technology, or related field preferred, or equivalent combination of education, training, experience, or military experience. One (1) + year of working across functions in the media agency, publisher, or OOH media-owner space in a media planning, media buying, or account management capacity is preferred. One (1) + year of working in a programmatic-heavy or programmatic-centric role, working with ad technology (i.e., platforms, products, and monetization) and managing ad campaigns preferred. Experience with OOH-specific ad tech like Vistar, Broadsign, etc. preferred. Advanced technology skills and well-versed in Microsoft applications (i.e., Word, Excel, PowerPoint, etc.). Understands the principles of ad serving, analytics, programmatic, RTB / DSPs / SSPs / DMPs. Fundamental understanding of common ad serving and supply-side programmatic systems, such as Google DFP/AdX, AppNexus, OpenX, Magnite. Understand of relevant campaign metrics (foot traffic, reach frequency, tune-in, etc.). Preferred

Bachelor’s degree in business, marketing, technology, or related field preferred, or equivalent combination of education, training, experience, or military experience. Benefits

Multiple Medical, Dental, and Vision Plans to choose from Health Care Spending Accounts (HSA and FSA Options) Dependent Care Flexible Spending Account Optional Short Term and Long Term Disability Plans Company Paid Employee Life and AD&D Insurance Supplemental Life and AD&D Insurance (Employee/Spouse/Child) Voluntary Benefits: Critical Illness, Accident, Identity Theft Protection, Legal Assistance, and Pet Insurance Pre-Tax Commuter Spending Account

#J-18808-Ljbffr