Horizon Media
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OOH Strategist
role at
Horizon Media
About Horizon Media Founded in 1989, Horizon Media is an innovative marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. We are recognized as a leader in driving business solutions for marketers, known for a highly personal client service approach, and consistently named to prestigious annual Best Places to Work lists by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. We value a culture of belonging, welcoming diverse perspectives, and empowering employees.
What You’ll Do Account Maintenance (50%)
Contracting of approved plans, filing client signed authorizations
Gather and distribute production material specs, based on plan parameters
Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor
Follow up with vendor to ensure materials arrived, campaign posted on time, and POP photos are provided
Keep team updated on the status and timing of deliverables
Collaborate with team to identify data and/or billing discrepancies and work to rectify
Maintain a general understanding of account/client nuances
Planning & Negotiation (25%)
Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post-buy attribution review
Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends
Relationship Development (15%)
Develop strong relationships with OOH vendors, direct team, and other internal HMI departments
Coordinate vendor meetings
Use prior knowledge to help guide Assistant through planning process and assist with day-to-day account maintenance
Manage ongoing communication with senior leads, effectively relay issues and/or status updates in a timely matter
Training & Development (10%)
Proactively stay abreast of OOH trends, vendor updates and relevant offerings
Advance knowledge and learn about the media industry, Horizon Media, and our clients
Participate in Horizon’s training programs, as well as other syndicated and proprietary training sessions (i.e. Excel Basics, Business Writing, Presentation Skills, and more)
Who You Are
Hungry to advance your knowledge of advertising, OOH and media principles through applied learning
Willing to take initiative, be an active participant in team discussions
An effective communicator who thinks strategically
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
Comfortable working with multiple timelines and deliverables; able to effectively manage your time
Someone who thrives working both independently and within a team
Comfortable working within large sets of data and numbers
Results and solutions oriented; motivated and resourceful
An advocate for and supporter of diversity, equity and inclusion
Preferred Skills & Experience
BA/BS Degree or relevant work experience
1-2 years media planning and buying experience
Understanding of media planning terms and concepts
Proficiency working within Microsoft Excel and PowerPoint
EEO Statement Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range $64,350.00 - $80,000.00
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OOH Strategist
role at
Horizon Media
About Horizon Media Founded in 1989, Horizon Media is an innovative marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto. We are recognized as a leader in driving business solutions for marketers, known for a highly personal client service approach, and consistently named to prestigious annual Best Places to Work lists by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. We value a culture of belonging, welcoming diverse perspectives, and empowering employees.
What You’ll Do Account Maintenance (50%)
Contracting of approved plans, filing client signed authorizations
Gather and distribute production material specs, based on plan parameters
Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor
Follow up with vendor to ensure materials arrived, campaign posted on time, and POP photos are provided
Keep team updated on the status and timing of deliverables
Collaborate with team to identify data and/or billing discrepancies and work to rectify
Maintain a general understanding of account/client nuances
Planning & Negotiation (25%)
Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post-buy attribution review
Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends
Relationship Development (15%)
Develop strong relationships with OOH vendors, direct team, and other internal HMI departments
Coordinate vendor meetings
Use prior knowledge to help guide Assistant through planning process and assist with day-to-day account maintenance
Manage ongoing communication with senior leads, effectively relay issues and/or status updates in a timely matter
Training & Development (10%)
Proactively stay abreast of OOH trends, vendor updates and relevant offerings
Advance knowledge and learn about the media industry, Horizon Media, and our clients
Participate in Horizon’s training programs, as well as other syndicated and proprietary training sessions (i.e. Excel Basics, Business Writing, Presentation Skills, and more)
Who You Are
Hungry to advance your knowledge of advertising, OOH and media principles through applied learning
Willing to take initiative, be an active participant in team discussions
An effective communicator who thinks strategically
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
Comfortable working with multiple timelines and deliverables; able to effectively manage your time
Someone who thrives working both independently and within a team
Comfortable working within large sets of data and numbers
Results and solutions oriented; motivated and resourceful
An advocate for and supporter of diversity, equity and inclusion
Preferred Skills & Experience
BA/BS Degree or relevant work experience
1-2 years media planning and buying experience
Understanding of media planning terms and concepts
Proficiency working within Microsoft Excel and PowerPoint
EEO Statement Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range $64,350.00 - $80,000.00
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