SBH Fashion is hiring: PR Manager in New York

PR Manager

The PR Manager plays a central role in shaping, executing, and elevating integrated communications strategies across a dynamic portfolio of client accounts. This individual is responsible for leading both the creative and logistical aspects of public relations campaigns—driving media coverage, managing influencer partnerships, executing editorial plans, and delivering impactful events that amplify brand narratives on behalf of our agency's clients.

Responsibilities

Strategic Leadership & Internal Communication

• Lead and support day-to-day operations across 5–6 key fashion, beauty‑adjacent, and consumer accounts, ensuring quality delivery, consistent communication, and alignment with client goals.
• Responsible for line‑managing a PR Coordinator and assistant, providing professional development, real‑time coaching, and mentorship to drive quality execution and internal team performance.

Client Strategy & Planning

• Responsible for developing and executing a 360‑annual communications and brand‑building strategy for clients.
• Own sections of shared client planning initiatives and communication roadmaps, contributing to the development of comprehensive annual PR plans reviewed monthly and adjusted as needed.
• Act as a strategic partner to clients by aligning initiatives with brand objectives and serving as a consistent, proactive point of contact.

Editorial & Media Relations

• Develop and execute multi‑channel editorial strategies, securing strong, on‑brand coverage across print, digital, and social platforms.
• Cultivate relationships with top‑tier editors, writers, and journalists; pitch newsworthy content that reinforces leadership in sustainability, innovation, and design.
• Lead agency communications, ensuring the media database is up‑to‑date and supporting junior team members in meeting the right editors and industry insiders to better support the client’s needs.

Pitching & Media Outreach

• Craft and deploy compelling pitches for product launches, trend stories, and cultural moments, targeting both traditional and non‑traditional media outlets (e.g., podcasts, substacks, emerging digital media).
• Effectively pitch via phone and email, and coordinate media interviews and photography logistics.

Influencer Partnerships & Integration

• Build and lead integrated influencer campaigns across macro, micro, and celebrity tiers, overseeing paid and organic partnerships from sourcing and contracting to execution and wrap reporting.
• Align influencer activations with major brand moments and sales priorities, coordinating efforts with in‑house client eComm, retail, and CRM teams to track and optimize impact.
• Organize and run monthly meetings with the digital marketing and wholesale teams.

Gifting & Seeding Programs

• Strategically manage influencer seeding and gifting efforts to generate high‑impact organic content.
• Ensure all gifting programs reflect brand priorities, are executed with precision, and are tracked for ROI, resonance, and purchase behavior.

Event Planning & Activation

• Oversee concept development, production, and post‑event follow‑up for brand‑building events across key U.S. markets. Manage budgets, timelines, run‑of‑show, and vendor relations, ensuring activations drive social, earned, and press value.
• Seek to build relationships with hospitality PR’s, alcohol brands, etc., to better establish yourself and network to ensure we always offer the best‑in‑class ideas and execution.

Content Development

• Draft and edit a wide variety of PR materials—including press releases, media directives, pitch notes, internal reports, and client recaps—at a high standard requiring minimal revisions.
• Ensure materials align with client voice and are regularly tailored for placement.

Market & Cultural Insight

• Monitor media and cultural trends, competitor activity, and market opportunities to inform strategy and keep clients culturally relevant.
• Build and leverage relationships with tastemakers, editors, influencers, and key opinion leaders to secure story placements and brand visibility.

Cross‑Functional Client Collaboration

• Serve as an embedded extension of each client’s team, collaborating directly with their marketing, merchandising, digital, and executive leads.
• Represent our boutique agency’s POV while seamlessly integrating across client‑led cross‑functional initiatives and ensuring efficient execution.
• Manage your relationship with the client, actively seeking to regularly meet and maintain excellent communication with client teams and on a personal level, exceeding their expectations and building your own personal industry network.

Reporting & Analytics

• Track monthly press results, media coverage, and influencer metrics using client‑aligned KPIs, drawing key insights to improve strategies and guide decision‑making.
• Partner with internal and client‑side analytics teams to ensure performance reporting links back to broader business goals.
• Review current client reporting and offer the agency new ways of better delivering our results, consulting industry peers to keep agency reporting agile and demonstrate appropriate ROI.

Budget & Project Management

• Manage budget allocation for assigned projects, balancing creative needs with logistical and financial constraints.
• Lead project planning and execution in collaboration with multifunctional teams, ensuring consistent alignment, effectiveness tracking, and optimization.

Salary

Salary $80,000–$95,000