OU Education Services
Position Summary
The Senior Enrollment Manager is a high-impact leader responsible for driving exceptional performance across an enrollment team while supporting the buildout of a new undergraduate online portfolio.
Reporting directly to the VP, Enrollment Services, the Senior Enrollment Manager will develop a new business unit within Enrollment Services and lead a team of Enrollment Coaches in day-to-day activities.
Key Responsibilities
Lead, coach, and continuously develop a team of enrollment coaches to consistently exceed engagement, quality, conversion, and start targets.
Set clear expectations and manage outcomes through high-quality interactions and consistent activity with transparent accountability.
Conduct regular 1:1s, coaching calls, QA evaluations, and performance reviews.
Foster a culture of excellence, ownership, and student-first service, effectively leading the team through changes that move the mission forward.
Support the development and refinement of scripts, talk tracks, FAQs, email templates, and other enrollment collateral.
Design and optimize student journey workflows to improve speed-to-engage, conversion, and yield.
Test and evaluate communication strategies (phone, email, SMS) and provide data-backed recommendations.
Become an SME in undergraduate programs, processes, and systems to support collaboration with internal teams and university stakeholders.
Build dashboards, KPIs, and reporting tools that give clear visibility into funnel health.
Monitor daily, weekly, and monthly performance; identify bottlenecks and provide actionable insights.
Partner with leadership on forecasting, goal-setting, and maximizing conversion throughout the funnel.
Work closely with Marketing, Student Success, CRM/Operations, and Academic leaders to ensure aligned messaging and smooth student experiences.
Support new program launches by preparing advisors with the right training, resources, and program knowledge.
Provide meaningful feedback on lead quality, student barriers, and operational improvements.
Qualifications
Bachelor’s degree required; Master’s preferred.
3–5+ years of enrollment management experience leading teams in a high-performance, metrics-driven environment.
Proven track record of leading a team to consistently meet or exceed enrollment and conversion goals.
Strong writing skills for scripts, email templates, and communication flows.
Experience with CRM systems (Salesforce preferred) and reporting dashboards.
Ability to lead through clarity, urgency, and accountability in a fast-paced environment.
Ability to interface with high-level university leaders, representing OUES professionally and positively.
Compensation Base pay range: $85,000 - $100,000 per year.
Location Norman, OK or Remote for right candidate.
Department Enrollment Management.
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Reporting directly to the VP, Enrollment Services, the Senior Enrollment Manager will develop a new business unit within Enrollment Services and lead a team of Enrollment Coaches in day-to-day activities.
Key Responsibilities
Lead, coach, and continuously develop a team of enrollment coaches to consistently exceed engagement, quality, conversion, and start targets.
Set clear expectations and manage outcomes through high-quality interactions and consistent activity with transparent accountability.
Conduct regular 1:1s, coaching calls, QA evaluations, and performance reviews.
Foster a culture of excellence, ownership, and student-first service, effectively leading the team through changes that move the mission forward.
Support the development and refinement of scripts, talk tracks, FAQs, email templates, and other enrollment collateral.
Design and optimize student journey workflows to improve speed-to-engage, conversion, and yield.
Test and evaluate communication strategies (phone, email, SMS) and provide data-backed recommendations.
Become an SME in undergraduate programs, processes, and systems to support collaboration with internal teams and university stakeholders.
Build dashboards, KPIs, and reporting tools that give clear visibility into funnel health.
Monitor daily, weekly, and monthly performance; identify bottlenecks and provide actionable insights.
Partner with leadership on forecasting, goal-setting, and maximizing conversion throughout the funnel.
Work closely with Marketing, Student Success, CRM/Operations, and Academic leaders to ensure aligned messaging and smooth student experiences.
Support new program launches by preparing advisors with the right training, resources, and program knowledge.
Provide meaningful feedback on lead quality, student barriers, and operational improvements.
Qualifications
Bachelor’s degree required; Master’s preferred.
3–5+ years of enrollment management experience leading teams in a high-performance, metrics-driven environment.
Proven track record of leading a team to consistently meet or exceed enrollment and conversion goals.
Strong writing skills for scripts, email templates, and communication flows.
Experience with CRM systems (Salesforce preferred) and reporting dashboards.
Ability to lead through clarity, urgency, and accountability in a fast-paced environment.
Ability to interface with high-level university leaders, representing OUES professionally and positively.
Compensation Base pay range: $85,000 - $100,000 per year.
Location Norman, OK or Remote for right candidate.
Department Enrollment Management.
#J-18808-Ljbffr