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OU Education Services LLC

Senior Enrollment Manager

OU Education Services LLC, Norman, Oklahoma, us, 73019

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Senior Enrollment Manager

Location:

Norman or Remote for right candidate

Department:

Enrollment Management

Position Summary

The Senior Enrollment Manager is a high-impact leader responsible for driving exceptional performance across an enrollment team while supporting the buildout of a new undergraduate online portfolio. This role requires a seasoned enrollment manager -someone with a proven track record of leading high-performing teams, consistently exceeding conversion goals, and executing with urgency in a metrics-driven environment.

Reporting directly to the VP, Enrollment Services, you will work at an advanced level to develop this new business unit within Enrollment Services as well as directly lead a team of Enrollment Coaches in their day-to-day activities. You will coach, develop, and elevate a team while also supporting the creation of scripts, workflows, communication strategies, and reporting models that enable scalable, predictable enrollment outcomes.

Key Responsibilities

High-Performance Team Leadership

Lead, coach, and continuously develop a team of enrollment coaches to consistently exceed engagement, quality, conversion and start targets.

Set clear expectations and manage to outcomes, through high quality interatctions and consistent activity, with transparent accountability.

Conduct regular 1:1s, call coaching sessions, QA evaluations, and performance reviews.

Foster a culture of excellence, ownership, and student-first service – effectively leading your team through changes that move the mission forward.

Operational Support & Scalability

Support the development and refinement of scripts, talk tracks, FAQs, email templates, and other key enrollment collateral.

Assist in designing and optimizing student journey workflows that improve speed-to-engage, conversion, and yield.

Test and evaluate communication strategies (phone, email, SMS) and provide data-backed recommendations.

Become a SME in the Undergrad programs, processes, and systems to support collaboration with internal teams and University stakeholders.

Help build dashboards, KPIs, and reporting tools that give clear visibility into funnel health.

Data-Driven Execution

Monitor daily, weekly, and monthly performance; identify bottlenecks and elevate actionable insights.

Partner with leadership on forecasting, goal-setting, and maximizing conversion throughout the funnel.

Leveraging performance metrics and trends, hold the team to high standards for both behaviors and measurable outcomes.

Cross-Functional Collaboration

Work closely with Marketing, Student Success, CRM/Operations, and Academic leaders to ensure aligned messaging and smooth student experiences.

Support new program launches by preparing advisors with the right training, resources, and program knowledge.

Provide meaningful feedback on lead quality, student barriers, and operational improvements.

Qualifications

Bachelor’s degree required; Master’s preferred.

3 - 5+ years of enrollment management experience leading teams in a high-performance, metrics-driven environment.

Proven record of leading a team to consistently meet or exceed enrollment and conversion goals.

Proven track record of creating solutions to challenges and implementing strategies to successful outcomes.

Strong writing skills for scripts, email templates, and communication flows.

Experience with CRM systems (Salesforce preferred) and reporting dashboards.

Ability to lead through clarity, urgency, and accountability in a fast-paced environment.

Ability to interface with high level university leaders, representing OUES professionally and positively.

Competencies

High-performance leadership

Coaching and accountability

Data-driven decision-making

Exceptional communication and writing

Continuous improvement mindset

Strong execution and ownership

Change Management

$85,000 - $100,000 a year

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