Director of Sales

Are you a driven, people-loving, results-focused sales professional who thrives on building relationships and closing deals? Then please lead the charge as our next Director of Sales ! At SJB Hotels, we believe hospitality starts with energy, and we’re looking for someone who brings it daily. This role isn’t just about spreadsheets and phone calls (though there are a few); it’s about getting out into the community, representing a fantastic hotel, and finding smart, creative ways to fill rooms and exceed revenue goals. From partnering with the GM on strategy to diving into front desk sales coaching, this is a dynamic leadership role where no two days are ever the same.

Responsibilities

• Assist the General Manager (GM) in strategizing the Average Daily Rate (ADR) and Occupancy for annual budgets.
• Conduct a minimum of 15 marketing calls daily, including personal, cold calls, and phone outreach.
• Attend monthly Chamber, CVB meetings, and other community events to represent the hotel.
• Regularly review daily revenues to assess performance.
• Establish room rates for Long-Term Negotiated Rates (LNRs).
• Monitor occupancy and ADR trends to maximize revenue.
• Monitor and manage rate programs effectively.
• Maintain accurate room inventory in the Property Management System (PMS).
• Teach and train essential job duties for each Front Desk (FD) position related to sales.
• Provide leadership and hands-on management activities to support the team.

General Requirements

• Maintain a working telephone for effective communication.
• Uphold the highest standards for personal appearance and hygiene.
• Possess reliable transportation for commuting to work.
• Maintain regular and reliable attendance as approved by the GM.
• Perform any other duties as assigned by the GM.

Required Skills

• Fluent verbal and written communication skills.
• Proficiency in MS Office products such as Outlook, Word, and Excel.
• Comprehensive understanding of the SJB's policies and procedures.
• Ability to positively promote the SJB's policies and procedures.
• Capability to maintain positive relationships with co-workers and corporate partners.
• Thorough understanding of the Property Management System within 90 days of employment.
• Identify and utilize contacts within SJB Hotels, Inc. and its partners if applicable.
• Knowledge and ability to teach revenue management principles.