Blulabs is a supplier and strategic global importer of private-label products for leading distributors serving the food service, airline, janitorial-sanitation, and retail sectors. A second-generation family business, Blulabs operates a vertically integrated supply chain with global manufacturing operations and four warehouses in the United States.
Directed by Marc Garson and his three sons and managed by a team of institutional executives, Blulabs is driving 50% year-over-year profitable growth by investing in innovation, end-to-end operational excellence, and longstanding partnerships with our distributors and end-users.
Join our dynamic sales team and drive growth in a fast-paced, global environment!
Job Summary:
The Director of Sales will aggressively drive new business growth and expand existing accounts, acting as a strategic sales leader to open new doors and win market share. This role demands a relentless, entrepreneurial self-starter with a passion for consultative selling, strategic relationship management, and exceeding sales targets. Reporting to the Chief Revenue Officer and collaborating with cross-functional teams, the Director of Sales will own the full sales cycle, from cold outreach to closing deals, in a competitive, fast-paced environment. If you thrive on taking initiative, creating opportunities, and delivering results without being micromanaged. This is your opportunity to grow with a dynamic organization.
Key Responsibilities:
New Business Development and Account Expansion:
- Aggressively prospect and generate new business through relentless cold outreach, networking, and strategic lead qualification, targeting top-tier clients in industries such as airlines, food service, retail, and janitorial & sanitation
- Expand existing accounts by identifying upsell and cross-sell opportunities, building strong relationships with key stakeholders, and driving increased market share.
- Attend industry trade shows, conferences, and networking events (at least one per quarter) to build connections, identify trends, and uncover new business opportunities.
Full Sales Cycle Ownership:
- Manage the end-to-end sales process, from lead generation and qualification to consultative selling, negotiation, and closing, ensuring consistent achievement or surpassing of sales targets.
- Develop tailored proposals and presentations that align with client needs, leveraging product knowledge and industry expertise to position Blulabs as the preferred supplier.
- Utilize CRM tools to track leads, manage pipelines, and ensure accurate forecasting and reporting.
Strategic Relationship Management:
- Build and maintain long-term relationships with clients, acting as a trusted advisor to understand their needs and deliver customized strategic solutions.
- Collaborate with internal teams (procurement, operations, creative/design) to develop innovative products, collaborate on new supply chain strategies, and help ensure smooth delivery of client requirements.
- Negotiate contracts, pricing, and terms with clients, balancing profitability goals with competitive market positioning.
Process Optimization and Initiative:
- Design and implement standardized sales processes to streamline lead qualification, proposal development, and deal closure, reducing inefficiencies and improving outcomes.
- Create clear SOPs for sales workflows, and collaborate with the procurement team to bring new opportunities to market with smooth handoffs for all necessary departments including operations, design, and quality.
- Proactively identify and pursue opportunities for process automation and system integration to increase visibility and accountability.
Entrepreneurial Leadership and Continuous Improvement:
- Take ownership of sales initiatives, creating opportunities without waiting for direction and driving results in a high-energy, independent sales culture.
- Mentor junior team members, contribute to sales strategy, and demonstrate leadership potential for future growth within the organization.
- Stay updated on market trends, competitor activities, and industry developments to maintain a competitive edge.
Qualifications:
Experience:
- Minimum 3-5 years of experience in B2B sales or business development, with a proven track record of exceeding sales targets in competitive industries.
- Experience selling to top-tier clients in sectors such as retail, airline, food service, or janitorial & sanitation preferred.
- Demonstrated success in managing the full sales cycle, from cold outreach to closing complex deals.
Skills:
- Relentless prospecting and deal-closing skills, with a consultative, solution-oriented approach to selling.
- Ability to quickly learn about Blulabs’ products and become an expert in their applications, specifications, and value propositions.
- Entrepreneurial mindset, with a creative, thoughtful, strategic, cerebral, proactive, results-driven approach and willingness to do whatever it takes, such as working beyond normal hours, to meet deadlines and exceed expectations.
- Strong negotiation, communication, and interpersonal skills to build relationships with clients and internal teams.
- Proficiency in CRM tools and advanced Excel skills for pipeline management and sales forecasting.
- Calm under pressure, with a positive “bring it on” mentality to tackle complex challenges.
- Leadership potential, with ambition to grow within a dynamic organization.
Education:
- Bachelor’s degree or certifications in Business, Marketing, Sales, or a related field.
- Competitive salary and performance-based incentives, including health, vision, and dental, 401k, paid PTO.
- Virtual work environment with flexibility.
- Opportunity to lead and grow in a high-energy, international business.
- Be part of a collaborative, entrepreneurial company culture.
Ready to Join Our Team?
If you are a highly motivated, entrepreneurial Director of Sales with a passion for driving new business, exceeding sales targets, and making a tangible impact on a fast-growing organization, we want you at Blulabs! Apply today to lead our sales efforts and contribute to our culture and global success.
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