24 Seven Talent
Director of Direct-to-Consumer E-Commerce
Salary starts at $170,000k
We’re seeking a performance-driven Director of E-Commerce to lead and expand our direct-to-consumer business across brand-owned websites. This role is perfect for a strategic operator with deep experience in fast-moving consumer goods (FMCG) — someone who thrives in a fast-paced, product-driven environment and knows how to turn brand demand into measurable eCommerce growth.
You’ll own the DTC channel end to end — from site experience and merchandising to conversion optimization and retention — driving revenue exclusively through owned digital platforms , not third-party marketplaces like Amazon.
Key Responsibilities
- Lead and scale all aspects of the DTC eCommerce business for a growing FMCG brand, including site operations, merchandising, and digital marketing execution.
- Drive conversion optimization , retention, and customer lifetime value through testing, analytics, and consumer insights.
- Develop and manage the promotional calendar , seasonal campaigns, and new product launches.
- Partner with marketing, creative, operations, and IT to deliver seamless customer experiences and backend efficiency.
- Analyze sales performance, pricing, and competitor trends to inform strategy and improve profitability.
- Manage agency partners and vendors supporting eCommerce initiatives and performance media.
Qualifications
- 8+ years of direct-to-consumer eCommerce experience, ideally within FMCG , beauty, wellness, or lifestyle brands.
- 3+ years in a leadership role overseeing DTC sales, digital strategy, or site operations.
- Proven success scaling owned-site revenue and improving conversion metrics.
- Advanced analytical and Excel skills, with the ability to interpret complex data into actionable insights.
- Experienced in team management and cross-functional collaboration.
- Familiarity with ERP, CRM, and marketing automation systems .
Why Join Us
- Competitive compensation with performance-based growth potential
- Paid vacation, holidays, and life insurance
- A chance to shape the digital future of a high-growth consumer brand
Seniority Level
Director
Employment Type
Full-time
Job Function
Marketing
Industries
Internet Marketplace Platforms
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