SalaryGuide
Responsibilities
Lead all facets of brand, digital, and traditional marketing to drive occupancy, elevate luxury brand equity, and advance digital transformation in lead sourcing and engagement. Oversee a marketing team and agency partners to deliver holistic, high-performance campaigns with a digital-first budget. Develop and execute multi-channel marketing strategy aligned with occupancy, sales, and revenue goals; allocate 50-70% of spend to digital channels (web, PPC, social, SEO, programmatic, email). Steward brand standards, narrative, and positioning in all collateral, events, PR, and digital assets. Ensure seamless CRM adoption, analytics reporting, and full-funnel digital campaign optimization. Oversee website UX, digital content, SEO implementation, and social engagement to increase qualified leads. Direct traditional media (TV & Radio), direct mail, print, and community outreach initiatives as needed. Manage agency and vendor relations for creative, paid media, and advanced digital tactics. Requirements
3–5+ years of hands‑on experience. Must be able to live in the platforms and pull the levers yourself. Experience with complex, high consideration or luxury categories (e.g. hospitality, luxury apartments/real estate, healthcare). Demonstrated experience with and ability to leverage existing and new AI capabilities within the digital marketing space. Comfortable looking across all digital channels to find incremental lift Bias for action: fast testing, clear learnings, pragmatic execution Strong collaborator with the confidence to inform the strategy Bachelor’s degree in marketing or a related field. 5+ years proven experience in digital marketing leadership. Preferred
Benefits
PTO (paid time off) + Sick Pay + Appreciation Days Medical/ Dental/ Vision 401K Competitive pay, excellent benefits (medical/dental/vision/401k/tuition assistance and more!)
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Lead all facets of brand, digital, and traditional marketing to drive occupancy, elevate luxury brand equity, and advance digital transformation in lead sourcing and engagement. Oversee a marketing team and agency partners to deliver holistic, high-performance campaigns with a digital-first budget. Develop and execute multi-channel marketing strategy aligned with occupancy, sales, and revenue goals; allocate 50-70% of spend to digital channels (web, PPC, social, SEO, programmatic, email). Steward brand standards, narrative, and positioning in all collateral, events, PR, and digital assets. Ensure seamless CRM adoption, analytics reporting, and full-funnel digital campaign optimization. Oversee website UX, digital content, SEO implementation, and social engagement to increase qualified leads. Direct traditional media (TV & Radio), direct mail, print, and community outreach initiatives as needed. Manage agency and vendor relations for creative, paid media, and advanced digital tactics. Requirements
3–5+ years of hands‑on experience. Must be able to live in the platforms and pull the levers yourself. Experience with complex, high consideration or luxury categories (e.g. hospitality, luxury apartments/real estate, healthcare). Demonstrated experience with and ability to leverage existing and new AI capabilities within the digital marketing space. Comfortable looking across all digital channels to find incremental lift Bias for action: fast testing, clear learnings, pragmatic execution Strong collaborator with the confidence to inform the strategy Bachelor’s degree in marketing or a related field. 5+ years proven experience in digital marketing leadership. Preferred
Benefits
PTO (paid time off) + Sick Pay + Appreciation Days Medical/ Dental/ Vision 401K Competitive pay, excellent benefits (medical/dental/vision/401k/tuition assistance and more!)
#J-18808-Ljbffr