Peakbev
Sr Marketing Manager (Growth + Brand)
Location:
Denver, CO (Hybrid) Reports to:
VP of Sales & Marketing Strategic partnership:
Fractional CMO
Structure:
Individual contributor; leads and manages external agencies and contractors
Market coverage:
Colorado + Texas
Schedule:
Primarily weekdays; occasional evenings/weekends for priority events and activations
About Peak Beverage
Peak Beverage is a full‑service beverage, concessions, and bar catering company delivering premium experiences for venues, festivals, corporate events, and custom celebrations across Colorado, Texas, and emerging markets.
We manage the full bar ecosystem - staffing, product, logistics, compliance, menu creation, and service - so our partners can focus on the experience.
We operate with an owner’s mindset. We value clarity, accountability, speed, and execution. We build systems that scale and expect leaders to own outcomes.
Role Overview Peak Beverage is seeking a passionate, beverage‑focused, and account‑based marketing experienced
Sr. Marketing Manager
to lead and own our entire marketing function - strategy through execution. This is currently a
one‑person marketing organization
supported by external agencies and contractors. 30% of the job is strategy, and 70% is completing marketing work.
Peak Beverage is hiring a
Sr. Marketing Manager
to architect and run the end‑to‑end growth engine for a fast‑scaling, beverage‑first hospitality company transforming bars at events, venues, and festivals across Colorado, Texas, and beyond. This is the rare opportunity to own brand, demand, and account‑based marketing in a category with national headroom, similar in ambition to Aramark, Compass, and Delaware North—but focused solely on beverage programs that turn every pour into a profit center.
You will be responsible for translating business goals into clear marketing priorities, directing outside partners, and personally executing where needed. This role blends
strategic leadership with hands‑on delivery
and is accountable for turning brand strength into consistent, qualified pipeline.
You’ll partner closely with Sales, Operations, and leadership to ensure marketing is focused, measurable, and directly tied to revenue growth.
What Success Looks Like In the first 60–90 days, you will:
Establish a clear marketing operating system (intake, prioritization, execution, reporting)
Align marketing priorities tightly with Sales by segment and market
Launch or refine 1–2 high‑impact campaigns that generate measurable inbound demand
Implement a simple, executive‑level reporting cadence with clear insights and next actions
Ongoing, you will own:
End‑to‑end marketing strategy and execution across all segments and markets
Consistent, qualified inbound demand and improved inquiry‑to‑close conversion (with Sales)
Quarterly brand and demand‑generation initiatives tied to business goals
A premium, cohesive Peak brand across digital, sales materials, and live experiences
Vendor performance, budget efficiency, and ROI accountability
Key Responsibilities Marketing Strategy & Ownership
Define and prioritize marketing initiatives based on business objectives, market opportunity, and sales capacity
Act as the internal marketing authority - setting direction, standards, and success metrics
Balance long‑term brand building with short‑term demand generation
Demand Generation & Campaign Leadership
Lead integrated campaigns by segment and market (CO/TX), including paid media, email, partner marketing, and local discovery
Improve inbound performance through SEO, Google Business Profile optimization, landing pages, and conversion strategy
Direct external paid media partners with clear goals, briefs, and performance expectations
Brand, Content & Creative Direction
Own Peak’s brand presence and voice across all channels
Set the content strategy and oversee execution across Instagram and LinkedIn for distinct ICPs
Personally produce high‑impact assets as needed (Canva‑level execution) and oversee outsourced creative work
Apply menu psychology and presentation principles across client‑facing materials
Sales Enablement & Revenue Support
Build and maintain all core sales assets including decks, one‑pagers, venue capability sheets, proposal components, menus, campaign microsites, blogs, and email templates
Ensure sales teams have clear positioning, messaging, and campaign guidance
Partner with Sales leadership to improve conversion, speed to proposal, and close rates
Website, Lifecycle & Systems
Own website performance and content in WordPress, including landing pages and conversion paths
Manage HubSpot forms, workflows, email programs, and reporting dashboards
Improve lifecycle marketing to reduce drop‑off and increase responsiveness
PR, Events & Partnerships (Support Role)
Support PR moments and inbound press opportunities with messaging, materials, and executive prep
Lead marketing support for priority events and activations, including Eventbrite pages, promotional assets, and recap content
Analytics, Budget & Vendor Management
Own marketing performance reporting: traffic, leads, conversion, CPL, and campaign ROI
Manage marketing vendors and contractors (creative, photo/video, paid media, PR) with clear scopes, timelines, and accountability
Ensure marketing spend is aligned with impact and business priorities
Required Skills & Experience
5+ years of progressive marketing experience with end‑to‑end ownership
Proven ability to run a marketing function independently with outsourced support
Strong strategic thinking paired with hands‑on execution capability
Excellent writing and editing skills across web, email, and social
Comfortable producing and creative assets quickly and effectively
Deep working knowledge of HubSpot and marketing performance reporting
Highly organized, decisive, and accountable; thrives in fast‑moving environments
Strong cross‑functional partner to Sales and Operations
Nice to Have
Experience in hospitality, events, experiential marketing, or service‑based businesses
Paid search and paid social leadership experience
WordPress and SEO/AEO proficiency
Familiarity with Eventbrite, Square, Sprout Social, or similar platforms
Tools We Use HubSpot, Google Analytics and Ads, Google Workspace, Canva, Sprout Social, WordPress, Eventbrite, Square
Why Work at Peak Beverage
True ownership of a growing brand and revenue engine
Direct influence on company growth, positioning, and market expansion
Close partnership with executive leadership
Exposure to premium venues, festivals, and large‑scale activations
A culture focused on execution, clarity, and continuous improvement
Compensation & Benefits Base salary range:
$85,000 – $100,000 (commensurate with experience) + Bonus Options
Benefits:
Health, vision, dental, PTO, 401(k), and additional benefits per company plan
#J-18808-Ljbffr
Location:
Denver, CO (Hybrid) Reports to:
VP of Sales & Marketing Strategic partnership:
Fractional CMO
Structure:
Individual contributor; leads and manages external agencies and contractors
Market coverage:
Colorado + Texas
Schedule:
Primarily weekdays; occasional evenings/weekends for priority events and activations
About Peak Beverage
Peak Beverage is a full‑service beverage, concessions, and bar catering company delivering premium experiences for venues, festivals, corporate events, and custom celebrations across Colorado, Texas, and emerging markets.
We manage the full bar ecosystem - staffing, product, logistics, compliance, menu creation, and service - so our partners can focus on the experience.
We operate with an owner’s mindset. We value clarity, accountability, speed, and execution. We build systems that scale and expect leaders to own outcomes.
Role Overview Peak Beverage is seeking a passionate, beverage‑focused, and account‑based marketing experienced
Sr. Marketing Manager
to lead and own our entire marketing function - strategy through execution. This is currently a
one‑person marketing organization
supported by external agencies and contractors. 30% of the job is strategy, and 70% is completing marketing work.
Peak Beverage is hiring a
Sr. Marketing Manager
to architect and run the end‑to‑end growth engine for a fast‑scaling, beverage‑first hospitality company transforming bars at events, venues, and festivals across Colorado, Texas, and beyond. This is the rare opportunity to own brand, demand, and account‑based marketing in a category with national headroom, similar in ambition to Aramark, Compass, and Delaware North—but focused solely on beverage programs that turn every pour into a profit center.
You will be responsible for translating business goals into clear marketing priorities, directing outside partners, and personally executing where needed. This role blends
strategic leadership with hands‑on delivery
and is accountable for turning brand strength into consistent, qualified pipeline.
You’ll partner closely with Sales, Operations, and leadership to ensure marketing is focused, measurable, and directly tied to revenue growth.
What Success Looks Like In the first 60–90 days, you will:
Establish a clear marketing operating system (intake, prioritization, execution, reporting)
Align marketing priorities tightly with Sales by segment and market
Launch or refine 1–2 high‑impact campaigns that generate measurable inbound demand
Implement a simple, executive‑level reporting cadence with clear insights and next actions
Ongoing, you will own:
End‑to‑end marketing strategy and execution across all segments and markets
Consistent, qualified inbound demand and improved inquiry‑to‑close conversion (with Sales)
Quarterly brand and demand‑generation initiatives tied to business goals
A premium, cohesive Peak brand across digital, sales materials, and live experiences
Vendor performance, budget efficiency, and ROI accountability
Key Responsibilities Marketing Strategy & Ownership
Define and prioritize marketing initiatives based on business objectives, market opportunity, and sales capacity
Act as the internal marketing authority - setting direction, standards, and success metrics
Balance long‑term brand building with short‑term demand generation
Demand Generation & Campaign Leadership
Lead integrated campaigns by segment and market (CO/TX), including paid media, email, partner marketing, and local discovery
Improve inbound performance through SEO, Google Business Profile optimization, landing pages, and conversion strategy
Direct external paid media partners with clear goals, briefs, and performance expectations
Brand, Content & Creative Direction
Own Peak’s brand presence and voice across all channels
Set the content strategy and oversee execution across Instagram and LinkedIn for distinct ICPs
Personally produce high‑impact assets as needed (Canva‑level execution) and oversee outsourced creative work
Apply menu psychology and presentation principles across client‑facing materials
Sales Enablement & Revenue Support
Build and maintain all core sales assets including decks, one‑pagers, venue capability sheets, proposal components, menus, campaign microsites, blogs, and email templates
Ensure sales teams have clear positioning, messaging, and campaign guidance
Partner with Sales leadership to improve conversion, speed to proposal, and close rates
Website, Lifecycle & Systems
Own website performance and content in WordPress, including landing pages and conversion paths
Manage HubSpot forms, workflows, email programs, and reporting dashboards
Improve lifecycle marketing to reduce drop‑off and increase responsiveness
PR, Events & Partnerships (Support Role)
Support PR moments and inbound press opportunities with messaging, materials, and executive prep
Lead marketing support for priority events and activations, including Eventbrite pages, promotional assets, and recap content
Analytics, Budget & Vendor Management
Own marketing performance reporting: traffic, leads, conversion, CPL, and campaign ROI
Manage marketing vendors and contractors (creative, photo/video, paid media, PR) with clear scopes, timelines, and accountability
Ensure marketing spend is aligned with impact and business priorities
Required Skills & Experience
5+ years of progressive marketing experience with end‑to‑end ownership
Proven ability to run a marketing function independently with outsourced support
Strong strategic thinking paired with hands‑on execution capability
Excellent writing and editing skills across web, email, and social
Comfortable producing and creative assets quickly and effectively
Deep working knowledge of HubSpot and marketing performance reporting
Highly organized, decisive, and accountable; thrives in fast‑moving environments
Strong cross‑functional partner to Sales and Operations
Nice to Have
Experience in hospitality, events, experiential marketing, or service‑based businesses
Paid search and paid social leadership experience
WordPress and SEO/AEO proficiency
Familiarity with Eventbrite, Square, Sprout Social, or similar platforms
Tools We Use HubSpot, Google Analytics and Ads, Google Workspace, Canva, Sprout Social, WordPress, Eventbrite, Square
Why Work at Peak Beverage
True ownership of a growing brand and revenue engine
Direct influence on company growth, positioning, and market expansion
Close partnership with executive leadership
Exposure to premium venues, festivals, and large‑scale activations
A culture focused on execution, clarity, and continuous improvement
Compensation & Benefits Base salary range:
$85,000 – $100,000 (commensurate with experience) + Bonus Options
Benefits:
Health, vision, dental, PTO, 401(k), and additional benefits per company plan
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