Overview The Copywriter is responsible for executing all copywriting needs across the company and helping develop editorial content ideas on a monthly / seasonal basis. Copywriter should be well versed in both editorial and promotional copywriting, across all digital assets (email, paid social, paid search, retail clienteling assets, retail invites, social captions, etc.).
Responsibilities Write and refine compelling copy for email, SMS, paid social, site, and digital campaigns that inspire action and align with performance goals.
Translate business and creative briefs into clear, engaging messaging tailored to different audiences and channels.
Collaborate with cross-functional teams to ensure copy aligns with data insights, channel strategy, and creative direction.
Maintain and evolve the brand voice across all touchpoints—from product storytelling to campaign taglines, CRM personalization, and marketing messaging.
Contribute to campaign ideation and editorial content planning, supporting both seasonal storytelling and evergreen messaging.
Self-edit with precision, balancing creativity with clarity, and respond thoughtfully to feedback in fast-paced review cycles.
Partner with teams to concept, test, and iterate messaging that performs.
Qualifications Bachelor’s Degree in Communications, Marketing, Journalism, or related field.
5-6 years of professional experience in copywriting, content strategy, or brand storytelling, ideally in fashion.
Experience as a copywriter with a background in retail and/or lifestyle brands.
Strategic and creative storyteller with a passion for merging creativity and conversion.
Experience writing for fashion, lifestyle, or retail brands across both brand-building and performance campaigns.
Comfortable switching between big-picture concepting and detailed execution—from headlines and taglines to long-form storytelling.
Highly collaborative, with the ability to balance brand tone, creative direction, and marketing objectives.
Strong portfolio showcasing work across digital, marketing, paid media, and social.
Proven ability to write conversion-focused and brand-building copy.
Excellent communication, editing, and project management skills.
Proficiency in Microsoft Office and familiarity with project management tools.
Salary: $75,000 - $105,000 base salary. This range represents the low and high end of the anticipated base salary for this New York-based position. The base salary will depend on experience and qualifications, skillset, and balancing internal equity relative to other employees.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing, Public Relations, and Writing/Editing
Industries Retail Apparel and Fashion
Referrals increase your chances of interviewing at alice + olivia by 2x.
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In Summary: Copywriter is responsible for executing all copywriting needs across the company and helping develop editorial content ideas on a monthly / seasonal basis . Copywriter should be well versed in both editorial and promotional copywriting, across all digital assets (email, paid social, paid search, retail clienteling assets, retail invites, social captions, etc.)
En Español: Resumen El redactor es responsable de ejecutar todas las necesidades de redacción en toda la empresa y ayudar a desarrollar ideas de contenido editorial sobre una base mensual / estacional. Copywriter debe ser bien versado en la redacción editorial y promocional, a través de todos los activos digitales (e-mail, redes sociales pagadas, búsqueda remunerada, clientes minoristas, invitaciones al por menor, capciones sociales, etc.). Responsabilidades Escribir y perfeccionar copias convincentes para correo electrónico, SMS, social pago, sitio y campañas digitales que inspiran acción y se alinean con objetivos de rendimiento. Traducir breves comerciales y creativos en mensajes claros e interesantes adaptados a diferentes audiencias y canales. Colaborar con equipos interfuncionales para garantizar las copias con información sobre datos, estrategia de canal y dirección creativa. Mantener y evolucionar la voz de marca desde el diseño de historias hasta etiquetas de campaña, personalización y mensajería. Contribuir a crear una base de contenido creativo y edición de contenidos, escritura de cuentos y conversión de historia en un enfoque profesional de gestión de proyectos. Comentrarse en la creación de imágenes y la capacidad de comunicación entre empresas de alta calidad de marketing y servicios de Microsoft. Este rango representa el extremo bajo y alto del salario base previsto para este puesto de Nueva York. El salario básico dependerá de la experiencia y las calificaciones, el conjunto de habilidades y el equilibrio interno en relación con otros empleados. nivel de antigüedad Medio-nivel Superior Tipo de empleo Función laboral a tiempo completo Marketing, Relaciones Públicas y Escritura/Editoría Industriales Vendedorías de ropa minorista y moda Referencias aumentan sus posibilidades de entrevistar en alice + olivia por 2x.