Silktide is hiring: Content Marketing Manager in Austin

We’re a fast‑growing, profitable, self‑funded SaaS platform that helps organizations create accessible, fast, high‑quality websites. Our customers include Fortune 500 companies, universities, local and state government agencies, and more. Role Overview We are hiring a Content Marketing Manager in Austin, TX. You will own our editorial strategy and production engine, turning insights into clear, compelling content that attracts high‑intent audiences and drives pipeline. What You Will Do Strategy and Planning Build a quarterly content plan aligned to ICPs, buyer stages, and revenue goals Prioritize topics based on search intent, sales feedback, and product roadmap Editorial Leadership Manage the end‑to‑end content process from brief to publish to promotion Maintain a crisp voice and tone across channels and enforce a practical style guide Creation and Production Write and edit cornerstone pieces, blogs, guides, landing pages, emails, and social content Produce customer stories, solution pages, and short video scripts that showcase outcomes SEO and Distribution Own on‑page SEO, internal linking, and content architecture Partner with Growth to distribute through email, social, partners, and events Web and Conversion Collaborate on website and landing page copy to improve clarity and conversion Test headlines, CTAs, and layouts to raise visit‑to‑lead and lead‑to‑opportunity rates Analytics and Optimization Report on traffic, rankings, engagement, and pipeline influenced Share insights and iterate on formats, topics, and offers that perform Cross‑functional Collaboration Work closely with Product Marketing on positioning and launches Align with Paid Media, SDR, and Sales so content maps to campaigns and plays About You Resident of Austin, TX (or willing to relocate) and fluent in English 5–7+ years in B2B content or product marketing, ideally in SaaS Portfolio that shows clear structure, strong storytelling, and technical clarity Solid grasp of SEO fundamentals and keyword intent Comfortable in a CMS, basic HTML, and analytics tools like GA4 Organized project manager who can run a busy editorial calendar Collaborative partner to Product Marketing, Sales, and Customer Success Familiarity with accessibility and plain‑language principles is a plus Compensation Base salary: $90,000 – $120,000 per year Perks A shiny new MacBook 20 days paid vacation plus public holidays, increasing with tenure Private insurance (Health, Dental, Vision) with wellness allowance Company‑sponsored pension and enhanced paternity/maternity benefits Casual dress code, flexible schedule, weekly paid lunches, and monthly company outings Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing and Sales Industries Technology, Information and Internet #J-18808-Ljbffr