PowerOptions is hiring: Marketing Specialist in Cambridge

Job Summary Harvard Education Press (HEP) is a mission-driven, independent university press affiliated with the Harvard Graduate School of Education. Our mission is to provide practitioners and policymakers with the knowledge, tools, and information they need to understand and address the educational issues facing our society today and tomorrow. The Marketing Specialist is responsible for executing on marketing efforts that drive brand awareness, audience engagement, and revenue growth. This role combines creative marketing ideas with author relationship management and technical marketing proficiency. The position requires a blend of innovative thinking, creative execution, relationship building, and data-driven decision-making to deliver measurable results across multiple marketing channels. Job-Specific Responsibilities Digital Marketing & Analytics (30%) Develop and execute email marketing campaigns targeting unique audiences and sales goals using marketing automation tools Assume lead responsibility for marketing planning for a selection of titles each season Collaborate to develop visually compelling marketing materials Develop and track key marketing metrics and prepare regular performance reports Monitor, analyze, and optimize campaign performance using analytics platforms (Google Analytics, Marketing Cloud) Event Marketing & Partnership Development (30%) Coordinate promotional events, webinars, and virtual engagements Manage conference marketing materials, booth displays, and promotional giveaways Manage and build relationships with HGSE key partners to support marketing efforts Build relationships with industry influencers, media contacts, and thought leaders Develop partnerships with industry organizations, educational institutions, and complementary brands Author Relations, Marketing & Content Partnership (25%) Build and maintain strong relationships with authors, serving as the primary marketing contact from manuscript to post-publication Collaborate with authors on marketing strategies, press outreach, promotional opportunities, and content development to support blogs, newsletters, case studies, and thought leadership pieces Support author events, book launches, webinars, and speaking engagements Work with authors to develop compelling marketing materials, including author bios, book descriptions, blurbs, media plans, and promotional content Manage author questionnaires and gather marketing intelligence for campaign development Project Management & Operations (15%) Manage marketing project timelines, budgets, and resource allocation Develop communication strategy to keep all parties informed of projects Coordinate with external vendors including designers, copywriters, and agencies Leverage automation to improve processes and outcomes; document best practices and contribute to process improvements Qualifications Basic Qualifications: Bachelor's degree in marketing, Communications, English, Journalism, or related field or equivalent work experience Minimum of 5 years’ work-related experience in marketing, advertising or communications Marketing Automation: Experience with platforms like Marketing Cloud, Hubspot, or Constant Contact Design Software: Previous experience with Canva, Adobe Creative Suite, or similar design tools CRM Systems: Familiarity with Salesforce or similar customer relationship management platforms Event Management: Experience planning and executing marketing events and conferences Occasional travel as needed Ability to work overtime including nights and weekends when needed Any candidate wishing to be considered must supply a cover letter in addition to their resume Additional Qualifications and Skills Analytics: Proficiency with Google Analytics and ability to interpret marketing performance data Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously SEO/SEM: Understanding of search engine optimization and digital advertising best practices Experience with proven results in marketing, advertising or communication Additional Information Standard Hours/Schedule: 35 hours per week Compensation Range: $75,000 - $81,000 commensurate with experience Visa Sponsorship: Harvard University is unable to provide visa sponsorship for this position Pre-Employment Screening: Identity Benefits Generous paid time off including parental leave Medical, dental, and vision health insurance coverage starting on day one Retirement plans with university contributions Wellbeing and mental health resources Support for families and caregivers Professional development opportunities including tuition assistance and reimbursement Commuter benefits, discounts and campus perks EEO/Non-Discrimination Commitment Statement Harvard University is committed to equal opportunity and non-discrimination. We seek talent from all parts of society and the world, and we strive to ensure everyone at Harvard thrives. Our differences help our community advance Harvard’s academic purposes. Harvard has an equal employment opportunity policy that outlines our commitment to prohibiting discrimination on the basis of race, ethnicity, color, national origin, sex, sexual orientation, gender identity, veteran status, religion, disability, or any other characteristic protected by law or identified in the university’s non-discrimination policy. Cambridge, Massachusetts, United States #J-18808-Ljbffr