Marketing Coordinator Job at Teachers College, Columbia University in New York

Join to apply for the Marketing Coordinator role at Teachers College, Columbia University . Posting Summary Join TC Academy at the forefront of educational innovation! As Marketing Coordinator, you will be a dynamic catalyst driving the visibility and impact of TC Academy’s transformative learning programs. The role spans four evolving sectors: cutting‑edge professional development, executive education, pre‑college programs, and lifelong learning initiatives. Job Summary As a key player on the TC Academy team, you will orchestrate multi‑channel campaigns, create compelling content, and leverage digital platforms to amplify our reach. You’ll collaborate with faculty, program directors, and strategic partners while steering fresh marketing approaches that drive enrollment and engagement. Responsibilities Coordinate and manage multi‑channel marketing campaigns from conception to completion. Collaborate with internal stakeholders and external vendors to execute integrated initiatives. Manage project workflows, track deliverables, and coordinate resources. Produce marketing content for diverse audiences including professionals, executives, educators, students, and families. Develop creative copy and design materials for email campaigns, website content, and digital platforms. Plan and execute social media strategies across Facebook, Instagram, LinkedIn, and emerging platforms. Plan and support event logistics, registration, promotion, and post‑event follow‑up. Conduct market research on professional development, executive education, and lifelong learning trends. Manage relationships with marketing vendors, agencies, and service providers. Develop and maintain marketing performance dashboards and reports for leadership. Track and analyze KPIs, website analytics, email metrics, and social media performance. Assist with budget tracking and reporting for TC Academy marketing activities. Minimum Qualifications Bachelor’s degree in Marketing, Communications, Public Relations, Business, or related field. 1–3 years of professional experience in marketing or communications. Strong written and verbal communication skills with excellent attention to detail. Experience with social media management and content creation. Proficiency in Microsoft Office Suite. Experience with project coordination and managing multiple priorities. Solid knowledge of digital marketing principles and best practices. Independent and collaborative organizational skills. Familiarity with WordPress and the T4 web content management system. Graphic design skills and experience with Canva or Adobe Creative Suite. Experience with marketing automation tools and the SalesForce CRM system. Creative problem‑solving, analytical skills, interpersonal strengths, adaptability. Preferred Qualifications Experience in pre‑college, professional development, executive education, or adult learning marketing. Experience with email marketing platforms (Mailchimp, Constant Contact, HubSpot). Knowledge of Google Analytics, SEO principles, and digital advertising. Experience with event planning and coordination. Experience with video production and multimedia content development. Knowledge of accessibility standards and inclusive marketing practices. Salary Range $70,000 – $74,000 Work Modality Hybrid Application Instructions To apply, please submit the following materials: Cover letter detailing your interest in Teachers College and qualifications for this position. Current resume highlighting relevant experience and skills. Portfolio of marketing work samples (optional but strongly encouraged). Three professional references with contact information. Application deadline: [Insert Date]. Benefits Our benefits include medical, dental, vision, supplemental insurance, flexible and hybrid work schedules, tuition remission, life insurance, disability coverage, retirement matching, health savings accounts, flexible spending accounts, Public Service Loan Forgiveness eligibility, and an Employee Assistance Program. Location Teachers College, Columbia University – Employees are expected to live within a 150‑mile radius of the College. #J-18808-Ljbffr In Summary: Marketing Coordinator will orchestrate multi‑channel campaigns, create compelling content, and leverage digital platforms to amplify our reach . The role spans four evolving sectors: cutting‑edge professional development, executive education, pre‑college programs, and lifelong learning initiatives . En Español: Como Coordinador de Marketing, usted será un catalizador dinámico que impulsará la visibilidad e impacto de los programas transformadores de aprendizaje de TC Academy. El papel abarca cuatro sectores en evolución: desarrollo profesional de vanguardia, educación ejecutiva, programas preuniversitarios y iniciativas para el aprendizaje a lo largo de toda la vida. Resumen del trabajo Como jugador clave en el equipo de la Academia TC, organizará campañas multicanal, creará contenido atractivo y aprovechará las tecnologías digitales para amplificar nuestro alcance. Colaborará con profesores, directores de programas y socios estratégicos mientras dirige nuevos enfoques que involucren profesionales creativos y materiales de marketing de contenidos. Responsabilidades Los desarrolladores gestionan a los proveedores y distribuidores de medios de comunicación multimedia desde plataformas externas para llevar a cabo proyectos de registro y diseño de productos y servicios sociales, así como planificaciones de eventos, redes sociales, planes de creación de contactos y promoción de contenido para sus estudiantes. Realizar investigaciones de mercado sobre el desarrollo profesional, la educación ejecutiva y las tendencias del aprendizaje a lo largo de toda la vida. Gestionar relaciones con vendedores de marketing, agencias y proveedores de servicios. Desarrollar e mantener tablas de control de rendimiento de marketing e informes para liderazgo. Seguir y analizar KPI, análisis de sitios web, métricas de correo electrónico y desempeño en redes sociales. Ayudar con el seguimiento presupuestario e información para actividades de marketing de TC Academy. Licenciatura en Marketing, Comunicación, Relaciones Públicas, Negocios o campo relacionado. 13 años de experiencia profesional en mercadeo o comunicaciones. Fortes habilidades de comunicación escrita y verbal con una excelente atención al detalle. Experiencia en gestión de medios sociales y creación de contenido. Proficiencia en Microsoft Office Suite. Experiencia en plataformas de marketing por correo electrónico (Mailchimp, Constant Contact, HubSpot). Conocimiento de Google Analytics, principios SEO y publicidad digital. experiencia con la planificación y coordinación de eventos. experiencia en producción de video y desarrollo de contenido multimedia. conocimiento de estándares de accesibilidad y prácticas de marketing inclusivas. Rango salarial $70,000 $74,000 Instrucciones para la aplicación híbrida de modalidad de trabajo Para aplicar, envíe los siguientes materiales: Carta de presentación que detalla su interés en el Colegio de Profesores y las calificaciones para este puesto. Resumen de sus cuentas de jubilación, cuenta de retiro pública flexible, préstamos públicos, gastos de pago flexibles, Servicio de prestaciones de crédito e información de contacto (opcional pero fuertemente recomendado). Tres referencias profesionales con datos de contacto. Fecha límite de solicitud: [Insertar fecha].