Finance of America
Finance of America is hiring: Copywriter Sr, Performance Creative in California
Finance of America, California City, CA, US, 93504
Why consider this job opportunity
Salary up to $115,400
Competitive benefits package including health, dental, vision, life insurance, and paid time‑off
401(k) plan with employer match and Employee Stock Purchase Plan (ESPP)
Opportunity for career advancement and growth within the organization
Collaborative work environment focused on creativity and performance
Fast‑paced setting managing multiple campaigns and deadlines
What to Expect (Job Responsibilities)
Write persuasive copy for paid social ads, search ads, display/affiliate assets, and streaming/CTV scripts
Create strategic creative concepts and storyboards for video assets in collaboration with designers
Review performance data to translate insights into new copy tests and messaging variants
Build omni‑channel copy frameworks to ensure consistent messaging across various platforms
Run structured copy experiments to determine effective messaging and scale top performers
What is Required (Qualifications)
Minimum 5 years writing for performance‑marketing channels (paid social, search, streaming/CTV)
Strong writing, editing, proofreading skills with portfolio samples in paid media/ad copy format
Ability to collaborate cross‑functionally with media buyers, designers, and analytics teams
Familiarity with performance metrics and how copy influences them
Bachelor’s Degree in Marketing, English, Communications, Journalism, or related field
How to Stand Out (Preferred Qualifications)
Experience with generative AI or automation tools in copy production
Comfortable adapting copy for multiple channels, formats, and audience segments
Proven ability to manage high volumes of assets in a fast‑paced environment
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