Deutsch Inc.
VP, Strategy Director, Connections
Deutsch Inc., Los Angeles, California, United States, 90079
Have a vision for how Brands show up and make an impact today, tomorrow, and for years to come. This position is needed in Los Angeles to work on a hybrid schedule.
Ideal Candidate
You have at least 6 years of hands‑on experience working on full‑funnel campaigns
You have an in‑depth understanding of the media landscape and how to strategically use each placement in a unique way
You have experience working with media teams on comms frameworks & turning tactical media plans into tactical creative briefs
You enjoy being the “campaign architect,” helping to solve all the pieces needed to bring a campaign to life across all touchpoints
You have knowledge of the social space and nuances to the different placements (e.g., you know what a TikTok Top Feed vs. TikTok TopView vs. TikTok organic video is, and when to use each)
You understand creative concepting in context of the media placement (where it will live, how it will be consumed, best practices, etc)
You enjoy serving as the connection point between media, creative, and technology
You get as excited about a new use of a media placement as a big creative idea
You have experience managing and mentoring junior strategists across multiple brands/accounts
You want to become a partner to our clients and form relationships to help understand their perspective and thoughts
Responsibilities
Oversee all connections and comms integration efforts with client teams and media partners
Support creative teams with insights, best practices, and innovative new thinking for 360 touch points
Take ownership of tactical briefs and campaign extensions to guide creative teams on developing concepts that are bespoke to the placement and context
Create a holistic view of messaging to identify when, where, and how to authentically connect with consumers across paid, owned, and earned placements.
Create creative, tactical, and “mini” briefs for specific campaigns and content objectives.
Infuse cultural and audience insights into content strategies as well as partnerships, collaborations, and influencer/celebrity opportunities.
Maintain continual knowledge of media capabilities, targeting, and creative format needs (digital, social, search, etc).
Support ongoing reporting and apply learnings to future campaigns in social, digital, partnerships, and more.
Lead Holistic Social Media Strategy and Executions
Develop a holistic social strategy that gives social a clear role across paid, owned, earned
Identify opportunistic moments to make a splash in social
Oversee day‑to‑day social media management, including both planned & reactive content
Collaborate with the IAT on influencer campaigns and opportunities
Thought Leadership
Keeping up with media landscape and trends – and share out with larger internal team to keep everyone up to speed
Identify new placements and collaborate with media agency on new opportunities
Provide a 360 perspective that goes beyond just media, and understand how earned and owned (e.g. social, website) all work together
Be the client’s day‑to‑day connections partner
Be the “full‑funnel” expert for all internal projects
Compensation The range for this role is $180K–$185K. Pay is dependent on many factors ranging from experience, training, transferable skills, and business needs. The pay is subject to change and may be modified in the future.
Ready to Apply? Let’s do this.
#J-18808-Ljbffr
Ideal Candidate
You have at least 6 years of hands‑on experience working on full‑funnel campaigns
You have an in‑depth understanding of the media landscape and how to strategically use each placement in a unique way
You have experience working with media teams on comms frameworks & turning tactical media plans into tactical creative briefs
You enjoy being the “campaign architect,” helping to solve all the pieces needed to bring a campaign to life across all touchpoints
You have knowledge of the social space and nuances to the different placements (e.g., you know what a TikTok Top Feed vs. TikTok TopView vs. TikTok organic video is, and when to use each)
You understand creative concepting in context of the media placement (where it will live, how it will be consumed, best practices, etc)
You enjoy serving as the connection point between media, creative, and technology
You get as excited about a new use of a media placement as a big creative idea
You have experience managing and mentoring junior strategists across multiple brands/accounts
You want to become a partner to our clients and form relationships to help understand their perspective and thoughts
Responsibilities
Oversee all connections and comms integration efforts with client teams and media partners
Support creative teams with insights, best practices, and innovative new thinking for 360 touch points
Take ownership of tactical briefs and campaign extensions to guide creative teams on developing concepts that are bespoke to the placement and context
Create a holistic view of messaging to identify when, where, and how to authentically connect with consumers across paid, owned, and earned placements.
Create creative, tactical, and “mini” briefs for specific campaigns and content objectives.
Infuse cultural and audience insights into content strategies as well as partnerships, collaborations, and influencer/celebrity opportunities.
Maintain continual knowledge of media capabilities, targeting, and creative format needs (digital, social, search, etc).
Support ongoing reporting and apply learnings to future campaigns in social, digital, partnerships, and more.
Lead Holistic Social Media Strategy and Executions
Develop a holistic social strategy that gives social a clear role across paid, owned, earned
Identify opportunistic moments to make a splash in social
Oversee day‑to‑day social media management, including both planned & reactive content
Collaborate with the IAT on influencer campaigns and opportunities
Thought Leadership
Keeping up with media landscape and trends – and share out with larger internal team to keep everyone up to speed
Identify new placements and collaborate with media agency on new opportunities
Provide a 360 perspective that goes beyond just media, and understand how earned and owned (e.g. social, website) all work together
Be the client’s day‑to‑day connections partner
Be the “full‑funnel” expert for all internal projects
Compensation The range for this role is $180K–$185K. Pay is dependent on many factors ranging from experience, training, transferable skills, and business needs. The pay is subject to change and may be modified in the future.
Ready to Apply? Let’s do this.
#J-18808-Ljbffr