City of New York is hiring: Content Strategist in New York

About The Campaign Finance Board The Campaign Finance Board is a nonpartisan, independent city agency that empowers New Yorkers to have a greater impact on their elections. Our mission is to make local democracy more open, transparent, and equitable by removing barriers to participation. We make it easier for New Yorkers to vote, meaningfully support candidates for city office, and run for office themselves. NYC Votes, our voter engagement initiative, meets people where they are to share trustworthy election information and help New Yorkers make a plan to vote. We publish the citywide Voter Guide, which delivers information about candidates directly to voters’ doors. Our public matching funds program ensures small contributions can make a big difference, allowing regular people to run for office by relying on the support of other regular people, not just wealthy donors and special interests. And we lift the veil on how candidates raise and spend money, increasing transparency and accountability in local government. About The Department The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy for all public-facing materials that directly engage and serve the needs of five million New Yorkers in thirteen languages through the agency’s voter engagement initiative, NYC Votes. Job Description The Public Affairs department of the New York City Campaign Finance Board seeks a Content Strategist to lead strategic efforts across the agency’s digital and print communication platforms. In addition to creating content about the agency’s work and the public matching funds program, the Content Strategist will take a lead role in creating voter education content to inform and engage voters under the agency’s NYC Votes initiative. This position will report to our Associate Director of Digital Communications, and will supervise a digital-first content team, including a Social Media Manager and Digital Media Manager. We’re looking for an exceptional writer and storyteller who wants to break down barriers to participation and engage New Yorkers in the electoral process by creating accessible, relevant information that meets New Yorkers where they are. Implement the CFB’s content strategy across web, social, and print, including agency websites, social media channels, email and SMS campaigns, and Voter Guide output. Create and maintain specialized content calendars built around key election dates and strategic ongoing goals for the Public Affairs division. Provide strategic guidance for organic and paid campaigns, including targeting strategies, budgets, messaging, and success metrics. Develop new approaches to adapt content and information to engage specific target audience groups among voters and potential voters, including underrepresented groups such as youth and immigrant voters. Grow public-facing awareness around all aspects of the CFB mission, from founding to current initiatives including the matching funds program and contributions. Leverage expanded partnerships with individuals and organizations to reinforce familiarity with NYC Votes information and grow credibility with internal and external audiences. Write and edit original content for voters, volunteers, partner organizations, and the general public. Directly supervise the Content Strategy team (Social Media Manager, Digital Media Manager, and other team members as needed) in the Marketing and Digital Communications unit. Set long‑term standards of management and leadership throughout the unit, allowing staff members to assume responsibilities that will allow for ongoing professional development. ESSENTIAL KNOWLEDGE, SKILLS, ABILITIES & OTHER BEHAVIORS (KSAOs) Knowledge Knowledge of digital content strategy across multiple platforms (web, social, print, SMS, email). Knowledge of content planning practices, including how to build and maintain calendars tied to key events like elections. Familiarity with performance marketing principles, including paid vs. organic digital strategies. Knowledge of performance metrics and KPIs (e.g., engagement rates, open rates, impressions). Familiarity with content accessibility standards (WCAG) and best practices for plain language. Awareness of current digital media trends and evolving platform capabilities. Understanding of content production workflows across web, design, social, and video. Abilities Ability to translate agency goals into actionable and audience‑relevant content strategies. Ability to manage multiple priorities under tight deadlines, especially in high‑volume election seasons. Ability to synthesize feedback from multiple teams into a unified, compelling content direction. Ability to lead a team with respect, transparency, and accountability. Ability to interpret strategic plans and align daily content decisions with long‑term objectives. Ability to recognize opportunities for content improvement and act without needing external prompts. Ability to foster collaboration across teams, breaking down silos while respecting boundaries. Ability to identify and elevate accessibility and EEO‑related issues appropriately. Skills Editorial and strategic writing: ability to craft persuasive, informative, plain‑language content. Copywriting experience in the branding or agency world, understanding of how to use language in a concise yet meaningful way. Digital content planning: calendar management, campaign mapping, coordination across teams. Performance analysis: interpreting analytics and making data‑informed content decisions. Team leadership: supervising, mentoring, and conducting performance management. Stakeholder communication: facilitating collaboration across internal and external partners. Experience working alongside Art Directors/Creative Directors on creative campaigns, has a trained eye for audience‑right visuals. Project management: administer deadlines, priorities, and long‑term deliverables simultaneously. Cultural competency: creating inclusive content and engaging respectfully with diverse communities. Technical literacy: navigating content tools (CMS, email platforms, analytics dashboards, social schedulers). Preferred Skills/Qualifications Bachelor’s degree in communications, journalism, marketing, public policy, or a related field; advanced degree or equivalent professional experience a plus. 4–6 years of experience in digital content strategy, editorial planning, or cross‑channel campaign execution. Demonstrated experience managing or contributing to multi‑platform content ecosystems, including social media, websites, email/SMS, and paid digital advertising. Proven ability to develop content for diverse and multilingual audiences, with an understanding of accessibility and language access best practices. Facility with language(s) other than English would be a significant asset. Experience with running multilingual campaigns or working with multilingual creators. Strong understanding of editorial workflows, including managing content calendars and collaborating across creative, technical, and policy teams. Familiarity with New York City government, civic engagement initiatives, or voter education is highly desirable. Excellent communication and project management skills, with experience supervising or mentoring creative staff. To Apply Please search and apply to the job ID number listed above. Resume and cover letter are required for consideration. Note that only applicants under consideration will be contacted. For more information on careers with the NYC Campaign Finance Board visit our website at https://www.nyccfb.info/ to access the full listing of job opportunities and to learn more about our agency. Additional Information The City of New York provides generous medical benefits (including dental and vision through respective unions or funds), retirement, tuition reimbursement, and additional ancillary benefits. CFB offers a flexible and hybrid work schedule, opportunities for career development, learning & development (leadership training and coaching), wellness programs, and much more! As a prospective employee of the City of New York, you may be eligible for federal loan forgiveness programs and state repayment assistance programs. For more information, please visit the U.S. Department of Education’s website at StudentAid.gov/PSLF. The CFB is an equal opportunity employer firmly committed to diversity. All individuals are encouraged to apply. If you anticipate needing any type of reasonable accommodation to apply for an employment opportunity, please contact access@nyccfb.info or (212) 409-1800. The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy. ANALYST CFB AL 2&3 ONLY - 0660A $90,000.00 – $100,000.00 Seniority level Mid‑Senior level Employment type Full‑time Job function Marketing, Public Relations, and Writing/Editing Industries: Government Administration #J-18808-Ljbffr In Summary: The Campaign Finance Board seeks a Content Strategist to lead strategic efforts across the agency’s digital and print communication platforms . The Marketing and Digital Communications unit leads the top-level marketing and communications strategy for the CFB and creates the strategy for all public-facing materials that directly engage and serve the needs of five million New Yorkers in thirteen languages . En Español: El Campaign Finance Board es una agencia de la ciudad independiente y no partidista que empodera a los neoyorquinos para tener un mayor impacto en sus elecciones. Nuestra misión es hacer que la democracia local sea más abierta, transparente y equitativa mediante la eliminación de las barreras a la participación. Facilitamos el voto de New Yorkers, apoyando significativamente a candidatos a cargos municipales y postularse por sí mismos. Y levantamos el velo sobre cómo los candidatos recaudan y gastan dinero, aumentando la transparencia y la rendición de cuentas en el gobierno local. Sobre el Departamento La unidad de Marketing y Comunicaciones Digitales lidera la estrategia de marketing y comunicaciones de alto nivel para el CFB y crea una estrategia para todos los materiales dirigidos al público que se involucren directamente y sirvan a las necesidades de cinco millones de neoyorquinos en trece idiomas a través de la iniciativa de participación electoral de la agencia, NYC Votes. Descripción del trabajo El departamento de Asuntos Públicos de la Junta de Finanzas de Campañas de la Ciudad de Nueva York busca un estratega de Contenido para liderar esfuerzos estratégicos en todas las plataformas de comunicación digital e impresa de la Agencia. Además de crear contenido acerca del trabajo de la Agencia y el programa de fondos públicos correspondientes, el Estrategista de Contenidos desempeñará un papel principal en la creación de educación electoral para informar y involucrar a los votantes bajo la Iniciativa New York Votes . Buscamos un escritor y narrador excepcional que quiera romper las barreras para la participación y involucrar a los neoyorquinos en el proceso electoral mediante la creación de información accesible, relevante que encuentre a los newyorkeses donde se encuentren. Implementar la estrategia de contenido de CFBs en toda la web, social e impreso, incluyendo sitios web de agencias, canales de redes sociales, campañas de correo electrónico y SMS, y salida del Guía Votante. Crear y mantener calendarios de contenidos especializados construidos alrededor de fechas clave de elecciones y objetivos estratégicos en curso para la división de Asuntos Públicos. Proporcionar orientación estratégica para las campanas orgánicas e interesantes, incluidas estrategias directivas, presupuestos, mensajerías y métricas de éxito. Desarrollar nuevos enfoques para adaptar contenido e información para atraer grupos específicos de público objetivo entre votantes y socios potenciales, incluso grupos subrepresentados como jóvenes y inmigrantes. Estrategias digitales orgánicas. Conocimiento de las métricas de rendimiento y los KPI (por ejemplo, tasas de participación, índices abiertos, impresiones). Familiarización con los estándares de accesibilidad del contenido (WCAG) y las mejores prácticas para el lenguaje simple. Consciencia de las tendencias actuales en medios digitales y capacidades en evolución de la plataforma. Comprensión de los flujos de trabajo de producción de contenidos a través de la web, diseño, redes sociales y vídeo. Capacidad para traducir los objetivos de la agencia en estrategias de contenido accionables y relevantes para el público. Capacitación para gestionar múltiples prioridades bajo plazos estrechos, especialmente en temporadas electivas de gran volumen. Experiencia de redacción en el mundo del branding o la agencia, comprensión de cómo usar el lenguaje de una manera concisa pero significativa. Planificación de contenidos digitales: gestión de calendario, mapeo de campañas, coordinación entre equipos. Análisis de rendimiento: interpretar análisis y tomar decisiones sobre contenido informado por datos. Liderazgo del equipo: supervisar, asesorar y llevar a cabo la gestión del desempeño. Comunicación con partes interesadas: facilitar la colaboración entre socios internos y externos. experiencia trabajando junto con directores artísticos/directores creativos en campaña creativa, tiene un ojo capacitado para visuales adecuados al público. Gestión de proyectos: administrar plazos, prioridades y entregas a largo plazo simultáneamente. Competencia cultural: crear contenido inclusivo e involucrarse respetuosamente con diversas comunidades. Literalidad técnica: herramientas de navegación (CMS, plataformas de correo electrónico, paneles de análisis, desarrolladores sociales). Facilidad con idiomas distintos del inglés sería un activo significativo. Experiencia en la ejecución de campañas multilingües o trabajar con creadores multilingues. Una fuerte comprensión de los flujos de trabajo editoriales, incluida la gestión de calendarios de contenido y colaboración entre equipos creativos, técnicos y políticos. Familiarización con el gobierno de Nueva York, iniciativas de compromiso cívico o educación para votantes es muy deseable. Excelentes habilidades de comunicación y administración de proyectos, con experiencia supervisando o guiando al personal creativo. Para aplicar Por favor busque y solicite el número de identificación laboral enumerado anteriormente. Se requiere resumen y carta de presentación para su consideración. ¡Tenga en cuenta que solo se pondrá en contacto a los solicitantes bajo consideración! Para obtener más información, visite el sitio web del Departamento de Educación de los Estados Unidos en StudentAid.gov/PSLF. El CFB es un empleador de igualdad de oportunidades firmemente comprometido con la diversidad. Se anima a todas las personas a aplicar. Si prevé necesitar cualquier tipo de alojamiento razonable para solicitar una oportunidad de empleo, póngase en contacto con access@nyccfb.info o (212) 409-1800.