NYC Jobs is hiring: Director of Marketing & Digital Communications in New York

Director Of Marketing & Digital Communications

The Campaign Finance Board is a nonpartisan, independent city agency that empowers New Yorkers to have a greater impact on their elections. Our mission is to make local democracy more open, transparent, and equitable by removing barriers to participation. We make it easier for New Yorkers to vote, meaningfully support candidates for city office, and run for office themselves. NYC Votes, our voter engagement initiative, meets people where they are to share trustworthy election information and help New Yorkers make a plan to vote. We publish the citywide Voter Guide, which delivers information about candidates directly to voters' doors. Our public matching funds program ensures small contributions can make a big difference, allowing regular people to run for office by relying on the support of other regular people, not just wealthy donors and special interests. And we lift the veil on how candidates raise and spend money, increasing transparency and accountability in local government. We believe that when every New Yorker is empowered to participate meaningfully in elections, candidates will better reflect the communities they serve, elected leaders will be more accountable to the public, and New Yorkers will have a democracy they can truly trust.

The NYC Campaign Finance Board seeks a Director of Marketing & Digital Communications. The Director will create and lead an overall marketing and digital communications strategy for the agency, including both paid campaigns and organic content, that advances the agency's mission, builds public awareness of the agency's work, and encourages New Yorkers to participate in elections. The person in this role will play a key role in advancing the CFB's strategic goals to increase New Yorkers' participation in the city's public matching funds program, and provide information to New Yorkers that is accessible, relevant, and helpful. We're seeking a candidate with experience driving engagement in hard-to-reach audiences in creative and innovative ways. We believe it's possible to build a stronger, more responsive democracy when more New Yorkers can access trusted information about elections and civic engagement that meets them where they are; the ideal candidate will be someone able to build cohesive, accessible multi-channel campaigns that expertly and strategically utilize traditional media as well as emerging digital platforms. The Director will also supervise and lead the staff of the Marketing & Digital Communications Unit, with a current headcount of eight, two of which are direct reports: the Associate Director of Digital Communications, and the Senior Art Director.

Responsibilities include but are not limited to:

• Determine high-level goals and identify key benchmarks for awareness of agency programs, lead generation, acquisition, and increased engagement for our website, social media, email, and SMS.
• Lead market research projects as needed to create communication strategies for priority audiences or evaluate the effectiveness of agency marketing campaigns.
• Support the constituent teams within the unit Content, Design, Editorial to ensure their workflow, processes, and goals are consistent with division and agency priorities, and with the unit's overall strategy and goals.
• Manage media planning and buying for paid media campaigns; approve determinations about advertising budget allocation for various platforms based on key metrics, efficiency, and strategic objectives.
• Provide strategic direction for marketing and ad campaigns to ensure cohesive implementation among creative vendors, including our ad creative and media buying firms.
• Spearhead key strategic partnerships with social media, communications companies, and other civic institutions with an interest in civic engagement and participation in elections.

Essential Knowledge, Skills, Abilities & Other Behaviors (KSAOs):

Knowledge:

• Knowledge and understanding of federal, state, and city campaign finance laws and compliance.
• Best practices for consumer marketing.
• Branding, including brand personality and visual identity.
• Traditional advertising, including print, digital, and out-of-home.
• Digital communication platforms and effective organic content.
• Accessibility best practices for digital and print materials.
• New York City government.
• Politics at the national, state, and local level.
• Campaign finance and voting rights.
• NYC's demographic makeup and consumer trends.

Skills:

• Effective communication skills to interact with internal partners, external partners, and the public.
• Compelling storytelling.
• Effective oral communication.
• Effective writing.
• Working with data to drive strategic decision-making.
• Creating marketing plans targeted at specific audiences, including youth and New Yorkers who speak languages other than English.
• Staff supervision, delivering feedback and managing staff performance.
• Effective vendor management.
• Communicating technical issues in plain language.
• Constructing workflows and processes that guarantee accuracy and consistency of content.

Abilities:

• Ability to work both independently and collaboratively as part of a team on agency projects.
• Ability to lead and motivate staff.
• Ability to think strategically, both internally and externally.
• Ability to plan and execute a multi-channel marketing campaign with well-defined goals.
• Ability to identify appropriate metrics relevant to organizational goals and design systems to measure and evaluate the success of marketing campaigns.
• Ability to communicate organizational goals and priorities to staff.
• Ability to build positive relationships with vendors and partner organizations.
• Ability to collaborate effectively and mobilize staff across functions at all levels within the agency.
• Ability to mentor staff.
• Ability to understand complex legal, administrative, and technical issues.

Other:

• Accountability and being able to adapt to change and easily consider new approaches.
• High level of emotional intelligence.
• Demonstrates a creative approach to achieving goals and problem-solving.
• Demonstrates empathy for people across lines of difference.
• Demonstrates accountability in achieving results.
• Works well with different skill sets and styles.
• Works independently with minimal oversight.
• Capacity to respond well to unexpected events.
• Demonstrates curiosity in their work.

Preferred Qualifications:

• Eight years of experience in a marketing or communications role, with at least half of those in a leadership role supervising a team or mentoring staff.
• Experience managing large campaigns of $1 million or more, as well as nontraditional experience at the hyperlocal level.
• Experience working in the elections, democracy, or civic engagement space.
• Experience leading multi-lingual campaigns.

Minimum Qualifications:

- A bachelor's degree from an accredited college including or supplemented by at least twelve-semester credits (or the equivalent of twelve-semester credits) in accounting, auditing, business or public administration, computer science, economics, finance, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related area of study and one year of satisfactory full-time experience in accounting, auditing (including compliance or investigative auditing), business or public administration, business analysis, computer science, database administration, economics, finance, fiscal or economic management or research, statistics, graphic design, personnel or human resources administration, user experience design, or a closely related field; or - A four-year high school diploma or its educational equivalent and five years of experience as described in "1" above; or - Education and/or experience equivalent to "1" above.

The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.