SalaryGuide
Responsibilities
- Own FusionAuth's global pipeline generation strategy by leveraging the right mix of volume, velocity, and efficiency across all channels
- Build quarterly and annual pipeline plans and models that tie directly to revenue goals and validated by funnel math
- Lead, mentor, and grow a high-performing demand generation team
- Develop integrated persona- and vertical targeted campaigns leveraging paid and owned channels, such as email, digital, third-party, webinars, events, and more
- Work with Revenue Operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation
- Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend
- Work with our SDR and Sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel
- Own a marketing-generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
Requirements
- 7+ years in marketing leadership roles in B2B software, security or infrastructure software a plus
- Experience marketing to technical buyers
- Proven success building demand engines that drive predictable pipeline and revenue at scale - $30M+ ARR environments preferred
- Strong expertise in developing and optimizing multi-channel, full-funnel campaigns and ABM
- Strong analytical competency, fluent in funnel math, performance metrics, attribution, and forecasting
- Hands‑on experience with marketing automation platforms and CRM
- Proven track record of owning a pipeline and revenue number
- Excellent communication and writing skills
Preferred
- Experience in the developer tools, identity and access management (IAM), or authentication software space
- Track record of successfully scaling demand generation teams from 2-3 to 10+ members
- Direct experience managing 7‑figure annual marketing budgets with demonstrated ROI optimization
- Proficiency with modern marketing tech stacks
Benefits
- Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
- Fully employer‑paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
- Basic life insurance and short‑ and long‑term disability coverage fully paid by the company for essential financial protection
- Voluntary life insurance options to provide additional financial protection for you and your loved ones
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre‑tax dollars on eligible expenses
- 401(k) plan with company match to help you save for retirement
- Generous paid time off (PTO) plus paid company holidays to support work‑life balance
- Employee Assistance Program (EAP) offering confidential counseling and support services