SalaryGuide
Responsibilities
* Own FusionAuth's global pipeline generation strategy by leveraging the right mix of volume, velocity, and efficiency across all channels * Build quarterly and annual pipeline plans and models that tie directly to revenue goals and validated by funnel math * Lead, mentor, and grow a high-performing demand generation team * Develop integrated persona- and vertical targeted campaigns leveraging paid and owned channels, such as email, digital, third-party, webinars, events, and more * Work with Revenue Operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation * Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend * Work with our SDR and Sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel * Own a marketing-generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
Requirements
* 7+ years in marketing leadership roles in B2B software, security or infrastructure software a plus * Experience marketing to technical buyers * Proven success building demand engines that drive predictable pipeline and revenue at scale - $30M+ ARR environments preferred * Strong expertise in developing and optimizing multi-channel, full-funnel campaigns and ABM * Strong analytical competency, fluent in funnel math, performance metrics, attribution, and forecasting * Hands‑on experience with marketing automation platforms and CRM * Proven track record of owning a pipeline and revenue number * Excellent communication and writing skills
Preferred
* Experience in the developer tools, identity and access management (IAM), or authentication software space * Track record of successfully scaling demand generation teams from 2-3 to 10+ members * Direct experience managing 7‑figure annual marketing budgets with demonstrated ROI optimization * Proficiency with modern marketing tech stacks
Benefits
* Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low * Fully employer‑paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions * Basic life insurance and short‑ and long‑term disability coverage fully paid by the company for essential financial protection * Voluntary life insurance options to provide additional financial protection for you and your loved ones * Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre‑tax dollars on eligible expenses * 401(k) plan with company match to help you save for retirement * Generous paid time off (PTO) plus paid company holidays to support work‑life balance * Employee Assistance Program (EAP) offering confidential counseling and support services
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* Own FusionAuth's global pipeline generation strategy by leveraging the right mix of volume, velocity, and efficiency across all channels * Build quarterly and annual pipeline plans and models that tie directly to revenue goals and validated by funnel math * Lead, mentor, and grow a high-performing demand generation team * Develop integrated persona- and vertical targeted campaigns leveraging paid and owned channels, such as email, digital, third-party, webinars, events, and more * Work with Revenue Operations to implement and execute marketing program strategy, funnel optimization, ROI analysis, and tech stack selection and implementation * Manage a demand generation budget that meets company goals for growth and ROI, while maintaining a watchful eye on program optimization and spend * Work with our SDR and Sales teams to create programs that not only generate net-new leads, but also accelerate them through the entire sales funnel * Own a marketing-generated and influenced pipeline and revenue number, and help build out the metrics and dashboards that focus and optimize demand generation activities
Requirements
* 7+ years in marketing leadership roles in B2B software, security or infrastructure software a plus * Experience marketing to technical buyers * Proven success building demand engines that drive predictable pipeline and revenue at scale - $30M+ ARR environments preferred * Strong expertise in developing and optimizing multi-channel, full-funnel campaigns and ABM * Strong analytical competency, fluent in funnel math, performance metrics, attribution, and forecasting * Hands‑on experience with marketing automation platforms and CRM * Proven track record of owning a pipeline and revenue number * Excellent communication and writing skills
Preferred
* Experience in the developer tools, identity and access management (IAM), or authentication software space * Track record of successfully scaling demand generation teams from 2-3 to 10+ members * Direct experience managing 7‑figure annual marketing budgets with demonstrated ROI optimization * Proficiency with modern marketing tech stacks
Benefits
* Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low * Fully employer‑paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions * Basic life insurance and short‑ and long‑term disability coverage fully paid by the company for essential financial protection * Voluntary life insurance options to provide additional financial protection for you and your loved ones * Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre‑tax dollars on eligible expenses * 401(k) plan with company match to help you save for retirement * Generous paid time off (PTO) plus paid company holidays to support work‑life balance * Employee Assistance Program (EAP) offering confidential counseling and support services
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