Senior Channel Marketing Manager
Confidential, Boston, MA, United States
We are a high-growth B2B SaaS company helping organizations modernize and scale through innovative, cloud-based solutions. Headquartered in Boston, we partner with a global ecosystem of technology, services, and reseller partners to deliver measurable business impact to our customers.
Senior Channel Marketing Manager We’re looking for a Senior Channel Marketing Manager to lead and scale our partner marketing strategy. This role will be responsible for driving pipeline growth through our channel ecosystem by building high-impact partner programs, campaigns, and enablement initiatives. You will work closely with Partner Sales, Demand Generation, Product Marketing, and external partners to increase partner engagement, influence revenue, and expand market reach.
Key Responsibilities
Develop and execute a comprehensive channel marketing strategy aligned to company growth objectives
Own partner go‑to‑market planning, including joint value propositions, campaigns, and launch motions
Design and manage partner marketing programs such as MDF, co‑marketing campaigns, webinars, events, and content syndication
Collaborate with Partner Sales to support pipeline creation, deal acceleration, and partner activation
Create scalable partner enablement assets including messaging, sales tools, playbooks, and campaign kits
Measure and report on channel marketing performance, including pipeline contribution, ROI, and partner engagement metrics
Manage relationships with key strategic partners and marketing stakeholders
Ensure brand consistency across all partner‑facing materials and campaigns
Stay current on market trends, partner best practices, and competitive activity
Qualifications
7+ years of B2B marketing experience, with at least 3–5 years in channel or partner marketing within a SaaS or technology environment
Proven track record of driving pipeline and revenue through partner‑led marketing initiatives
Strong understanding of indirect sales models (resellers, SIs, ISVs, MSPs, alliances)
Experience building and managing MDF programs and co‑marketing initiatives
Data‑driven mindset with experience using marketing analytics and CRM tools (e.g., Salesforce)
Excellent cross‑functional collaboration and stakeholder management skills
Strong communication and presentation abilities
Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
Why Join Us
Be a key leader in shaping and scaling a growing partner ecosystem
Work with a collaborative, high‑performing global team
Comprehensive benefits including health, 401(k), and generous PTO
Hybrid work environment based in Boston
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Software Development and IT System Custom Software Development
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Senior Channel Marketing Manager We’re looking for a Senior Channel Marketing Manager to lead and scale our partner marketing strategy. This role will be responsible for driving pipeline growth through our channel ecosystem by building high-impact partner programs, campaigns, and enablement initiatives. You will work closely with Partner Sales, Demand Generation, Product Marketing, and external partners to increase partner engagement, influence revenue, and expand market reach.
Key Responsibilities
Develop and execute a comprehensive channel marketing strategy aligned to company growth objectives
Own partner go‑to‑market planning, including joint value propositions, campaigns, and launch motions
Design and manage partner marketing programs such as MDF, co‑marketing campaigns, webinars, events, and content syndication
Collaborate with Partner Sales to support pipeline creation, deal acceleration, and partner activation
Create scalable partner enablement assets including messaging, sales tools, playbooks, and campaign kits
Measure and report on channel marketing performance, including pipeline contribution, ROI, and partner engagement metrics
Manage relationships with key strategic partners and marketing stakeholders
Ensure brand consistency across all partner‑facing materials and campaigns
Stay current on market trends, partner best practices, and competitive activity
Qualifications
7+ years of B2B marketing experience, with at least 3–5 years in channel or partner marketing within a SaaS or technology environment
Proven track record of driving pipeline and revenue through partner‑led marketing initiatives
Strong understanding of indirect sales models (resellers, SIs, ISVs, MSPs, alliances)
Experience building and managing MDF programs and co‑marketing initiatives
Data‑driven mindset with experience using marketing analytics and CRM tools (e.g., Salesforce)
Excellent cross‑functional collaboration and stakeholder management skills
Strong communication and presentation abilities
Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)
Why Join Us
Be a key leader in shaping and scaling a growing partner ecosystem
Work with a collaborative, high‑performing global team
Comprehensive benefits including health, 401(k), and generous PTO
Hybrid work environment based in Boston
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing
Industries Software Development and IT System Custom Software Development
#J-18808-Ljbffr