Bader Rutter
Senior Paid Social Specialist
We’re seeking a Senior Paid Social Specialist with 5+ years of experience to guide full-funnel paid social strategy, execution, and performance across key client accounts, partnering closely with creative and analytics teams to deliver impactful results. This role blends platform expertise, creative direction, audience strategy, AI-powered workflows, and analytics to drive measurable business outcomes. The Senior Paid Social Specialist acts as a client-facing lead and mentors junior team members while ensuring campaigns are integrated into broader marketing programs.
What You’ll Do
Develop and execute multiplatform paid social strategies grounded in audience insights, creative performance and client business goals
Lead campaign setup, QA, launch and optimization across Meta, LinkedIn, TikTok, YouTube, Pinterest and emerging platforms
Manage forecasting, budgets, pacing, media mix, and testing frameworks for targeting, creative, placements and bidding
Collaborate with creative teams to develop social-first content, messaging frameworks and high-performing ad formats
Analyze performance, generate actionable insights and build dashboards to measure impact against business objectives
Leverage AI tools, emerging platforms and ad tech to drive innovation and improve campaign efficiency
Serve as a strategic client lead, mentor junior team members, and support cross-functional collaboration and pitches
What You Bring
Advanced paid social media buying and cross-platform execution experience
Deep experience with Meta and LinkedIn; working knowledge of TikTok, YouTube, Pinterest, X
Strong analytical ability and comfort with attribution, analytics platforms and performance modeling
Demonstrated ability to connect media performance to business results
Experience leading client relationships in an agency or performance-focused environment
Creative-thinking skills with proven experience shaping social-first creative strategy
Expertise with testing frameworks and conversion optimization
Proficiency using data visualization tools (Google Looker Studio, Power BI, etc.)
Strong communication and executive-ready presentation skills
Familiarity with CRM and marketing automation (HubSpot, Salesforce, etc.)
Experience with AI-powered advertising and productivity workflows preferred
Proven success managing multichannel campaigns and significant media budgets
Travel: This position may occasionally travel but typically will not exceed 10%.
Location: Open to candidates based in Milwaukee and Chicago.
Salary Range: $75,000-90,000 annually.
Benefits:
Our comprehensive benefits package includes medical, dental and vision insurance with HSA and FSA options, disability and life/AD&D, accident, critical illness and hospital indemnity insurance, pet insurance, identity theft protection, unlimited virtual telemedicine and mental health counseling, 401(k) including company matching, flexible paid time off, paid holidays, paid parental leave and much more.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Advertising Services
Referrals increase your chances of interviewing at Bader Rutter by 2x.
#J-18808-Ljbffr
What You’ll Do
Develop and execute multiplatform paid social strategies grounded in audience insights, creative performance and client business goals
Lead campaign setup, QA, launch and optimization across Meta, LinkedIn, TikTok, YouTube, Pinterest and emerging platforms
Manage forecasting, budgets, pacing, media mix, and testing frameworks for targeting, creative, placements and bidding
Collaborate with creative teams to develop social-first content, messaging frameworks and high-performing ad formats
Analyze performance, generate actionable insights and build dashboards to measure impact against business objectives
Leverage AI tools, emerging platforms and ad tech to drive innovation and improve campaign efficiency
Serve as a strategic client lead, mentor junior team members, and support cross-functional collaboration and pitches
What You Bring
Advanced paid social media buying and cross-platform execution experience
Deep experience with Meta and LinkedIn; working knowledge of TikTok, YouTube, Pinterest, X
Strong analytical ability and comfort with attribution, analytics platforms and performance modeling
Demonstrated ability to connect media performance to business results
Experience leading client relationships in an agency or performance-focused environment
Creative-thinking skills with proven experience shaping social-first creative strategy
Expertise with testing frameworks and conversion optimization
Proficiency using data visualization tools (Google Looker Studio, Power BI, etc.)
Strong communication and executive-ready presentation skills
Familiarity with CRM and marketing automation (HubSpot, Salesforce, etc.)
Experience with AI-powered advertising and productivity workflows preferred
Proven success managing multichannel campaigns and significant media budgets
Travel: This position may occasionally travel but typically will not exceed 10%.
Location: Open to candidates based in Milwaukee and Chicago.
Salary Range: $75,000-90,000 annually.
Benefits:
Our comprehensive benefits package includes medical, dental and vision insurance with HSA and FSA options, disability and life/AD&D, accident, critical illness and hospital indemnity insurance, pet insurance, identity theft protection, unlimited virtual telemedicine and mental health counseling, 401(k) including company matching, flexible paid time off, paid holidays, paid parental leave and much more.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Advertising Services
Referrals increase your chances of interviewing at Bader Rutter by 2x.
#J-18808-Ljbffr