Brooklinen
Job Title
Senior Associate, Influencer Marketing at Brooklinen
Location Manhattan, NY (hybrid – 2 days in office, 3 days remote)
Overview At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow thoughtfully.
What You’ll Do
Manage the day-to-day execution of influencer campaigns, including outreach, briefing, content tracking, and performance reporting
Source, evaluate, and secure talent that aligns with Brooklinen’s brand values, audience, and campaign goals
Negotiate rates and manage contracts, ensuring all deliverables, timelines, and usage rights are clearly documented
Oversee timeline management, content reviews, messaging alignment, and approvals to ensure high-quality, on-brand storytelling, serving as a key point of contact for external and internal partners throughout the campaign lifecycle
Use and refine existing workflows, databases, and platforms to maintain accurate tracking—including deliverable status, custom links, discount codes, and invoices
Manage the execution of the affiliate influencer strategy across platforms including LTK, ShopMy, and emerging channels
Analyze campaign performance across both awareness and conversion metrics, and contribute to reporting with insights and recommendations
Collaborate cross-functionally to repurpose influencer content across channels and drive amplification opportunities
Support broader influencer and brand activations, including events, product seeding, mailers, collaborations, seasonal/product-based research, and other experiential moments
Requirements
3+ years of experience in influencer marketing, PR, or partnerships (relevant full‑time internships count!)
Proven success in managing influencer programs end-to-end—including sourcing, negotiating, briefing, tracking, and reporting
Strong communication and relationship‑building skills, with experience managing both external and internal partners
Highly organized, detail oriented, and comfortable owning multiple initiatives at once in a fast‑paced environment
Confidence in analyzing performance data and translating metrics into actionable takeaways
A proactive, solutions‑oriented mindset with the ability to anticipate needs and take initiative
Passion for influencer marketing, brand storytelling, and staying ahead of social trends
Work Style
Lead with warmth and clarity — communicating thoughtfully and treating every partner with respect.
Work intentionally — focusing on what matters most, without unnecessary complexity or noise.
Bring a steady, grounded presence — especially when navigating ambiguity or change.
Value partnership over ego — collaborating openly and listening with curiosity.
Balance strategy with execution — able to zoom out for context and zoom in when details matter.
Act with ownership — following through, taking pride in quality, and caring about the outcome.
Stay open and adaptable — learning continuously and embracing iteration.
Contribute to a supportive, inclusive environment — helping others succeed and elevating the team around them.
Compensation & Benefits Base salary range: $71K–$80K
Health Benefits
Up to 100% coverage for employee‑only medical, dental, and vision
Fertility & Family Support
Support for all family‑building journeys, including a lifetime benefit of up to $20,000 through Carrot (with a $10,000 annual cap)
Retirement Savings
401K with a 4% company match
Commuter Benefits
Pre‑tax savings to support your daily commute
Product Perks
40% employee discount
25% friends & family discount
Seasonal product allowance
Wellness Support
Free One Medical membership
Free Talkspace membership
$1,000 annually through Joon to support mental, physical, and lifestyle well‑being
Parental Leave
14 fully paid weeks for all new parents
Time Off
20 vacation days annually (25 days after 5 years)
Year‑round Summer Fridays with a 3 pm close
Sabbatical
One fully paid month at your five‑year anniversary
Hybrid Work
Two in‑office days weekly during core days (Tues–Thurs)
Additional in‑office days welcome — our space is designed for connection and ease
Remote Flexibility
Remote Thanksgiving week
Remote last week of December
Up to four additional remote weeks per year with manager approval
Equity
Competitive equity grants — because the future we build is shared
Why Join Us?
Care: for each other, our customers, and the work we invest in
Clarity: communicating openly and respectfully
Collaboration: supporting one another generously and working without ego
Balance: working with focus and intention, not chaos or burnout
Growth: learning continuously and building better together
About Brooklinen Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft‑goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing.
Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 5‑star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more.
We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other.
Note for Recruiting Agencies We oversee hiring internally and kindly ask that agencies refrain from sending unsolicited resumes.
Recruiting Process
Initial Zoom Screen: Manager, People Programs & HRBP
First Round: Influencer Marketing Manager
Second Round:
Part 1: Senior Manager, Influencer Marketing
Part 2: Project Review with Influencer Marketing Manager
Final Round:
Director of Recruiting
Head of Brand Marketing
#J-18808-Ljbffr
Location Manhattan, NY (hybrid – 2 days in office, 3 days remote)
Overview At Brooklinen, we’re building the future of comfort — thoughtfully, ambitiously, and with intention — nurturing our customers, our team, and the work that helps us grow thoughtfully.
What You’ll Do
Manage the day-to-day execution of influencer campaigns, including outreach, briefing, content tracking, and performance reporting
Source, evaluate, and secure talent that aligns with Brooklinen’s brand values, audience, and campaign goals
Negotiate rates and manage contracts, ensuring all deliverables, timelines, and usage rights are clearly documented
Oversee timeline management, content reviews, messaging alignment, and approvals to ensure high-quality, on-brand storytelling, serving as a key point of contact for external and internal partners throughout the campaign lifecycle
Use and refine existing workflows, databases, and platforms to maintain accurate tracking—including deliverable status, custom links, discount codes, and invoices
Manage the execution of the affiliate influencer strategy across platforms including LTK, ShopMy, and emerging channels
Analyze campaign performance across both awareness and conversion metrics, and contribute to reporting with insights and recommendations
Collaborate cross-functionally to repurpose influencer content across channels and drive amplification opportunities
Support broader influencer and brand activations, including events, product seeding, mailers, collaborations, seasonal/product-based research, and other experiential moments
Requirements
3+ years of experience in influencer marketing, PR, or partnerships (relevant full‑time internships count!)
Proven success in managing influencer programs end-to-end—including sourcing, negotiating, briefing, tracking, and reporting
Strong communication and relationship‑building skills, with experience managing both external and internal partners
Highly organized, detail oriented, and comfortable owning multiple initiatives at once in a fast‑paced environment
Confidence in analyzing performance data and translating metrics into actionable takeaways
A proactive, solutions‑oriented mindset with the ability to anticipate needs and take initiative
Passion for influencer marketing, brand storytelling, and staying ahead of social trends
Work Style
Lead with warmth and clarity — communicating thoughtfully and treating every partner with respect.
Work intentionally — focusing on what matters most, without unnecessary complexity or noise.
Bring a steady, grounded presence — especially when navigating ambiguity or change.
Value partnership over ego — collaborating openly and listening with curiosity.
Balance strategy with execution — able to zoom out for context and zoom in when details matter.
Act with ownership — following through, taking pride in quality, and caring about the outcome.
Stay open and adaptable — learning continuously and embracing iteration.
Contribute to a supportive, inclusive environment — helping others succeed and elevating the team around them.
Compensation & Benefits Base salary range: $71K–$80K
Health Benefits
Up to 100% coverage for employee‑only medical, dental, and vision
Fertility & Family Support
Support for all family‑building journeys, including a lifetime benefit of up to $20,000 through Carrot (with a $10,000 annual cap)
Retirement Savings
401K with a 4% company match
Commuter Benefits
Pre‑tax savings to support your daily commute
Product Perks
40% employee discount
25% friends & family discount
Seasonal product allowance
Wellness Support
Free One Medical membership
Free Talkspace membership
$1,000 annually through Joon to support mental, physical, and lifestyle well‑being
Parental Leave
14 fully paid weeks for all new parents
Time Off
20 vacation days annually (25 days after 5 years)
Year‑round Summer Fridays with a 3 pm close
Sabbatical
One fully paid month at your five‑year anniversary
Hybrid Work
Two in‑office days weekly during core days (Tues–Thurs)
Additional in‑office days welcome — our space is designed for connection and ease
Remote Flexibility
Remote Thanksgiving week
Remote last week of December
Up to four additional remote weeks per year with manager approval
Equity
Competitive equity grants — because the future we build is shared
Why Join Us?
Care: for each other, our customers, and the work we invest in
Clarity: communicating openly and respectfully
Collaboration: supporting one another generously and working without ego
Balance: working with focus and intention, not chaos or burnout
Growth: learning continuously and building better together
About Brooklinen Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft‑goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing.
Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 5‑star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more.
We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other.
Note for Recruiting Agencies We oversee hiring internally and kindly ask that agencies refrain from sending unsolicited resumes.
Recruiting Process
Initial Zoom Screen: Manager, People Programs & HRBP
First Round: Influencer Marketing Manager
Second Round:
Part 1: Senior Manager, Influencer Marketing
Part 2: Project Review with Influencer Marketing Manager
Final Round:
Director of Recruiting
Head of Brand Marketing
#J-18808-Ljbffr