Bally's Interactive
Casino Retention Coordinator
Bally's Interactive, Jersey City, New Jersey, United States, 07390
Ignite Your Career Wherever Innovation Leads the Way! Bally’s Interactive is redefining the future of entertainment by powering one of the world’s most dynamic entertainment ecosystems. We believe the customer experience is the product, and through technology and innovation, we create experiences that captivate and delight our customers.
You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact.
Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation.
Ready to turn great ideas into unforgettable player experiences? At Bally’s Interactive, we’re redefining online casino entertainment, and we’re looking for a Casino Retention Executive to help us keep the excitement rolling.
This role sits at the heart of our Casino Retention team, where creativity meets data and promotions come to life. You’ll own the day-to-day coordination of iCasino promotional activity, crafting market-leading campaigns that boost engagement, build brand love, and keep players coming back for more.
If you love promotions, thrive in fast‑paced environments, and enjoy seeing your ideas go live, this one’s for you.
What You’ll Do
Dream up and deliver monthly promotional plans that are creative, on‑brand, and results‑driven
Help maintain distinct promotional strategies across Bally’s brands
Present promotional structures, mechanics, timelines, and projected costs
Brief compelling copy and visuals to our Marketing Design & Development Team
Collaborate closely with CRM Leads to align promotions with wider marketing activity
Tailor campaigns to different player audiences and behaviors
Partner with our Social Media team to ensure promotions shine on‑site and socially
Build and maintain promotion rules and templates, navigating legal and compliance approvals
Analyze performance data to optimize and evolve future promotions
Keep promotional mechanics, documentation, and templates organized and up to date
Stay ahead of market trends to anticipate player and business needs
Take new promotional ideas from concept to launch
Jump into additional projects as the business grows and evolves
Perform related tasks and project work as required by the business
What We're Looking For
You live and breathe the Casino gaming world and can navigate CRM like it’s second nature
You’ve got marketing magic and a knack for creating campaigns players can’t get enough of
Project and campaign planning? You’ve got it down to a science
You’re comfortable juggling CRM systems and campaign management tools like a pro
Task management tools like Excel, Monday.com, JIRA, and Third‑Party Promotional Tools. You know them, you love them
Super organized, self‑driven, and proactive, you can set your own deadlines and crush them
Experience Required
Bachelor's degree in marketing, Business, Communications, or related experience in the Gaming Industry
Possess experience in creating and managing promotions
Demonstrate campaign management / CRM system experience
Have experience working with CMS tools and platforms
Have experience working with task management tools (Excel, Monday.com, JIRA, Confluence, etc.)
iGaming or customer engagement experience is a plus
Why You'll Love Working Here
Competitive pay with annual salary reviews & performance bonuses
Medical, dental and vision plan options
401(k) matching for long‑term wins
Monthly socials and team building events
Home office allowance to level up your remote set up
Work‑from‑anywhere month (yes, really!)
Downtown office with snacks, games and unbeatable energy
Flexible Working At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.
DNA / Values At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do! We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
Salary Range: $55,000-$75,000 USD
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Gambling Facilities and Casinos
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You’ll apply your expertise in sports betting, iGaming, live sports streaming, payments and fraud prevention, CRM, and gamification technologies. Whether your passion lies in data, AI, machine learning, user experience, security, or emerging tech, you’ll have the opportunity to grow, innovate, put your ideas to the test, and make a real impact.
Join our team and elevate your career in a rapidly growing industry that rewards bold thinking, creativity, and innovation.
Ready to turn great ideas into unforgettable player experiences? At Bally’s Interactive, we’re redefining online casino entertainment, and we’re looking for a Casino Retention Executive to help us keep the excitement rolling.
This role sits at the heart of our Casino Retention team, where creativity meets data and promotions come to life. You’ll own the day-to-day coordination of iCasino promotional activity, crafting market-leading campaigns that boost engagement, build brand love, and keep players coming back for more.
If you love promotions, thrive in fast‑paced environments, and enjoy seeing your ideas go live, this one’s for you.
What You’ll Do
Dream up and deliver monthly promotional plans that are creative, on‑brand, and results‑driven
Help maintain distinct promotional strategies across Bally’s brands
Present promotional structures, mechanics, timelines, and projected costs
Brief compelling copy and visuals to our Marketing Design & Development Team
Collaborate closely with CRM Leads to align promotions with wider marketing activity
Tailor campaigns to different player audiences and behaviors
Partner with our Social Media team to ensure promotions shine on‑site and socially
Build and maintain promotion rules and templates, navigating legal and compliance approvals
Analyze performance data to optimize and evolve future promotions
Keep promotional mechanics, documentation, and templates organized and up to date
Stay ahead of market trends to anticipate player and business needs
Take new promotional ideas from concept to launch
Jump into additional projects as the business grows and evolves
Perform related tasks and project work as required by the business
What We're Looking For
You live and breathe the Casino gaming world and can navigate CRM like it’s second nature
You’ve got marketing magic and a knack for creating campaigns players can’t get enough of
Project and campaign planning? You’ve got it down to a science
You’re comfortable juggling CRM systems and campaign management tools like a pro
Task management tools like Excel, Monday.com, JIRA, and Third‑Party Promotional Tools. You know them, you love them
Super organized, self‑driven, and proactive, you can set your own deadlines and crush them
Experience Required
Bachelor's degree in marketing, Business, Communications, or related experience in the Gaming Industry
Possess experience in creating and managing promotions
Demonstrate campaign management / CRM system experience
Have experience working with CMS tools and platforms
Have experience working with task management tools (Excel, Monday.com, JIRA, Confluence, etc.)
iGaming or customer engagement experience is a plus
Why You'll Love Working Here
Competitive pay with annual salary reviews & performance bonuses
Medical, dental and vision plan options
401(k) matching for long‑term wins
Monthly socials and team building events
Home office allowance to level up your remote set up
Work‑from‑anywhere month (yes, really!)
Downtown office with snacks, games and unbeatable energy
Flexible Working At Bally’s Interactive, we believe in the power of collaboration and working together in a shared space, as well as the benefits of working from home. We champion hybrid working wherever we can, offering a flexible blend of working in the office 3 days a week and from home twice a week.
DNA / Values At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do! We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.
Equal Opportunities At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.
Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work.
We believe passionately that employing a diverse workforce is central to our success, this is our superpower.
We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.
Salary Range: $55,000-$75,000 USD
Seniority level Entry level
Employment type Full-time
Job function Marketing and Sales
Industries Gambling Facilities and Casinos
#J-18808-Ljbffr