Abe
Senior LinkedIn Strategist (Remote US)
Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you’re ready to be part of something bold and transformational, this is the role for you!
We have experienced significant growth over the last few years and have stayed true to our culture: the best idea wins. We’re future‑focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation, a marketing methodology that focuses on SQLs and customers rather than traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team.
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts.
Serve as direct support to client contacts.
Communicate weekly with vendors or operational partners to ensure alignment on tasks, quality, and improvements.
Build strategies for clients each quarter.
Create, maintain, and optimize budgets for paid media campaigns.
Provide fractional support for internal marketing in support of a boutique agency within Directive.
Deeply understand client positioning and unique value propositions.
Confirm lead routing is accurate within a CRM.
Be responsible for personal productivity and utilization.
Work directly with the Associate Director to ensure internal and client goals are being achieved.
Understand the value of programmatic campaigns.
Drive cross‑sells, upsells, and referrals via client relationships and professional network.
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
What You Offer
4+ years experience at a performance/digital marketing agency, with hands‑on experience supporting B2B clients.
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
Understanding of LinkedIn ad units such as conversation ads, document ads, CTV, and more.
Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others.
Ability to delegate to junior team members to ensure joint success.
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions.
Experience with audience segmentation by tier, job title, etc.
Proven and measurable success with mid‑market or enterprise accounts.
Ability to translate and articulate strategy, telling stories with data.
Competitive and curious, a true problem‑solver.
Live on the cutting edge of the industry, always looking for opportunities to grow and share.
Organize, prioritize, and manage multiple projects simultaneously.
Quality‑obsessed with a commitment to excellence in advertising.
Travel to visit clients approximately once per year, as needed.
What Success Looks Like
Encompass our core values in every interaction, internally and externally.
Effectively manage approximately five mid‑tier and enterprise accounts.
Meet and exceed department‑level KPIs, such as client growth and goal attainment. Core KPIs include client NSMs (North Star Metrics) and client satisfaction scores.
Build client trust and relationships that create consistent renewals.
Cross‑sell services that align with client goals and objectives.
Clearly communicate results to client points of contact and executives.
Make exceptional strategic decisions for accounts.
Benefits
Set living wage at Abe; base salary range $85,000‑$95,000 (based in the United States).
Medical, dental, vision plans, disability, and life insurance coverage for you and your family. Includes a 100% employer‑paid plan for you and a 50% employer contribution for dependents.
Mental health: Access to certified therapists through Spring Health, membership to Headspace.
Physical health: Physical therapy through Omada, fertility support through Carrott, Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
Time Off: Unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, end‑of‑year recharge (closed December 24 – January 1), paid parental leave.
Financial: Traditional and Roth 401(k) with a 3% company match.
Bonus: Annual bonus based on tenure, scaling over time.
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to visit our state‑of‑the‑art office in Irvine, California. For some positions, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. In global roles, you must have current work authorization and permanently reside in that country.
This role is 100% virtual from your home office. Collaboration is primarily through Zoom and Slack. You’ll need a laptop (PC or Mac) and related software tools. You must be able to remain stationary for extended periods, read and interpret written and/or verbal communication, have reliable internet access, and maintain a professional background.
Reasonable accommodations may be made for qualified individuals with disabilities. If you require accommodations in completing this application, interviewing, or otherwise participating in the selection process, contact careers@directiveconsulting.com.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr
Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you’re ready to be part of something bold and transformational, this is the role for you!
We have experienced significant growth over the last few years and have stayed true to our culture: the best idea wins. We’re future‑focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team. We use Customer Generation, a marketing methodology that focuses on SQLs and customers rather than traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the social media team.
Roles & Responsibilities
Oversee and lead a collection of Social Media accounts.
Serve as direct support to client contacts.
Communicate weekly with vendors or operational partners to ensure alignment on tasks, quality, and improvements.
Build strategies for clients each quarter.
Create, maintain, and optimize budgets for paid media campaigns.
Provide fractional support for internal marketing in support of a boutique agency within Directive.
Deeply understand client positioning and unique value propositions.
Confirm lead routing is accurate within a CRM.
Be responsible for personal productivity and utilization.
Work directly with the Associate Director to ensure internal and client goals are being achieved.
Understand the value of programmatic campaigns.
Drive cross‑sells, upsells, and referrals via client relationships and professional network.
Execute and optimize advertising campaigns within LinkedIn, including ad copywriting, TAM development, and targeting to maximize ROI.
What You Offer
4+ years experience at a performance/digital marketing agency, with hands‑on experience supporting B2B clients.
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
Understanding of LinkedIn ad units such as conversation ads, document ads, CTV, and more.
Proficiency with advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and others.
Ability to delegate to junior team members to ensure joint success.
Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization.
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions.
Experience with audience segmentation by tier, job title, etc.
Proven and measurable success with mid‑market or enterprise accounts.
Ability to translate and articulate strategy, telling stories with data.
Competitive and curious, a true problem‑solver.
Live on the cutting edge of the industry, always looking for opportunities to grow and share.
Organize, prioritize, and manage multiple projects simultaneously.
Quality‑obsessed with a commitment to excellence in advertising.
Travel to visit clients approximately once per year, as needed.
What Success Looks Like
Encompass our core values in every interaction, internally and externally.
Effectively manage approximately five mid‑tier and enterprise accounts.
Meet and exceed department‑level KPIs, such as client growth and goal attainment. Core KPIs include client NSMs (North Star Metrics) and client satisfaction scores.
Build client trust and relationships that create consistent renewals.
Cross‑sell services that align with client goals and objectives.
Clearly communicate results to client points of contact and executives.
Make exceptional strategic decisions for accounts.
Benefits
Set living wage at Abe; base salary range $85,000‑$95,000 (based in the United States).
Medical, dental, vision plans, disability, and life insurance coverage for you and your family. Includes a 100% employer‑paid plan for you and a 50% employer contribution for dependents.
Mental health: Access to certified therapists through Spring Health, membership to Headspace.
Physical health: Physical therapy through Omada, fertility support through Carrott, Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.
Time Off: Unlimited PTO (minimum 2 weeks), paid company holidays, your birthday off, end‑of‑year recharge (closed December 24 – January 1), paid parental leave.
Financial: Traditional and Roth 401(k) with a 3% company match.
Bonus: Annual bonus based on tenure, scaling over time.
Work Environment Requirements As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to visit our state‑of‑the‑art office in Irvine, California. For some positions, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. In global roles, you must have current work authorization and permanently reside in that country.
This role is 100% virtual from your home office. Collaboration is primarily through Zoom and Slack. You’ll need a laptop (PC or Mac) and related software tools. You must be able to remain stationary for extended periods, read and interpret written and/or verbal communication, have reliable internet access, and maintain a professional background.
Reasonable accommodations may be made for qualified individuals with disabilities. If you require accommodations in completing this application, interviewing, or otherwise participating in the selection process, contact careers@directiveconsulting.com.
Additional Information At Abe, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
#J-18808-Ljbffr